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How Does A SEO For B2B Strategy Work?
SEO for B2B companies must be approached as a long-term investment in your future and in the future of your business. The complex process of getting you to outrank your competition starts with choosing the right search terms, also known as keywords. Keyword research is about finding out what your target audience wants and matching it to what solutions you have to offer them.
Keywords, or search terms, as they are sometimes called, are essentially what people will type into Google to find businesses like yours. Choosing the right keywords are a vital part of all the SEO strategies we create. This part of our SEO marketing strategy process can be distilled into three steps:
Find the best keywords. We investigate what search terms your potential clients type into Google when searching for something.
Optimising your website for these keywords is the next step. We have a number of keyword plans to suit your budget.
Creating content about your business and how your unique offering matches the needs of other Australian businesses.
Book A Free SEO For B2B Marketing Strategy Strategy Session Today
Did you find this page by typing in words like ‘SEO For B2B’ in Google? Having found us amongst all of the fierce competition is exactly how we will get you found.
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What Your Custom SEO For B2B Strategy Package Includes
An important part of SEO involves using an arsenal of tools to learn what your target market is searching for and then to rank #1 for those search terms. Our results-centric SEO team (based in Brisbane) optimises every element of your website. This usually includes copy, code and content so that Google sees your business as the most relevant and authoritative source on that topic.
Website Health Check
A website audit or ‘health check’ helps identify areas which may be impeding positive user experiences. As part of a website audit, our team will analyse your site’s content, structure and navigation, look for broken links, test page speed and more.
Keyword Research
One of the most important aspects of any digital marketing campaign, keyword research is the process of identifying the right search terms for your target audience. We use a range of tools and techniques to identify the right keywords for your B2B SEO campaign.
Constant updates to Google’s algorithms have make local search more important than ever before. To increase your SERP (Search Engine Results Page) visibility, we draw data from the best SEO practices to optimise your site and drive qualified web traffic your way.
Link Cleanup
Backlinks are important ranking factors, good one tell Google that your website is authoritative, bad ones damage your online reputation.
It’s best not to wait until you receive an unnatural link warning from Google before cleaning up your backlinks. You just can’t take any chances. As part of our SEO services, Bambrick Media provides link cleanup for businesses worried about their backlink profile.
On Page SEO
This is a process of fine tuning your website, we create the on-page signals such as title tags, content, blog, posts, keywords, images and their alt tags. We can refine your SEO campaign to help search engines better understand your website. Over time, this helps to improve your site’s search engine rankings and visibility, pushing it to the top results on SERPs over time. On Page SEO is a continual process, we never stop.
Off Page SEO
Search engines also use off page SEO signals to rank websites. These signals include factors like backlinks, shared content and content marketing, as well as brand mentions on social media. These signals allow Google to judge the quality and relevance of your site. Bambrick Media’s Brisbane SEO experts use search engine-friendly techniques to build natural backlink profiles with a strong emphasis on quality over quantity.
Book Your Free SEO For B2B Marketing Strategy Consultation Session Today
Find out what our custom SEO for B2B strategy package can do for you and your B2B business.
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Why You Absolutely Need SEO For B2B To Stay Competitive
SEO Is A B2B Lead Generation Tool
Australians make over 40,000 internet searches per second, every day. That’s over 3.5 BILLION searches every 24 hours. From that, about 88% go to organic results.
People use Google (a lot) to determine who and where to get anything from. By tapping into our industry leading expertise, we can make sure that your business is the one seen in first place on Google SERPs.
While this statistics may appear daunting to the untrained eye, to us it’s a challenge that we meet, day-in day-out. This is what we’ve done for over 20 years for hundreds of clients.
An SEO B2B Strategy Delivers More Traffic And More Sales Than Every Other Source Combined
Since all B2B purchasing decisions will involve a Search Engine, an SEO for
B2B marketing strategy has the potential to generate more traffic and more sales than all other marketing channels combined.
Your online visibility is crucial to your business’ future success. Without a strong digital footprint, your business, as with all businesses of all sizes, won’t reach its full potential.
You can achieve that visibility by working with us. We want to be more than just another SEO agency. We want to be a department of your company working alongside you, delivering new leads.
Book Your Free SEO For B2B Strategy Consultation Session Today
With SEO at the core of our digital agency, we will collaborate with you and your team to increase your online visibility, driving high quality traffic to your website with a cost-effective SEO campaign. Find out what our custom SEO for B2B marketing strategy packages can do to transform your business.
