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What Is Ecommerce?

Ecommerce (also known as e-commerce) is a term used to describe any type of business or commercial transaction that takes place online. Essentially, it refers to the buying and selling of goods or services over the internet, either through a website, mobile app, or social media platform.

Ecommerce operates in four market segments:

  • Business to business (B2B)
  • Business to consumer (B2C)
  • Consumer to consumer (C2C)
  • Consumer to business (C2B)

There are two ways to target and convert your business’s desired customers in any of these markets: ecommerce SEO or Pay Per Click advertising (PPC).

At BAMBRICK, we provide both ecommerce SEO and PPC advertising services. As an ecommerce SEO agency with 20+ years of experience under our belts, we can create an ecommerce SEO strategy that’s second to none. But, why do you need us to do this you might ask? Producing SEO for ecommerce isn’t the same as the type of SEO you might be familiar with.



Why Are Ecommerce SEO Services Different?

SEO for ecommerce websites requires a lot more planning to ensure that you’re getting the most from your traffic. Driving qualified traffic from search engines is only part of the strategy – converting your traffic is a key focus in ecommerce SEO. As the saying goes, ”You can lead a horse to water, but you can’t make it drink.” But with the right ecommerce SEO strategy for your business, we can lead customers to your site and get them to make a purchase. Traffic conversion will also result in increased:

  • Revenue
  • Consumer trust
  • SEO rankings
  • Data optimisation
  • ROI

What kind of content do I need for my strategy?

Ecommerce stores need a specific, custom approach, to take into account the high levels of traffic and relatively low conversion rates. Because of this, SEO for ecommerce focuses on optimising category or product pages and descriptions, site images, and homepage content. But the content requirements don’t stop there. To stay relevant online and to continuously attract organic traffic, it’s important to put out regular optimised content such as:

  • Blog posts
  • Testimonials
  • Videos

We use ecommerce SEO tools to monitor user interactions as they come and move through your ecommerce site, making adjustments and improvements over time with the aim to increase your sales.

The fashion industry is the most extreme example of this type of user behaviour. SEO for fashion e-commerce requires optimising every single aspect of a website, as it needs to grab the most attention and generate the most interest to get sales.

Now, let’s talk about how we can improve your search visibility on Google and other search engines for your ecommerce site.



Our Ecommerce SEO Strategy

At BAMBRICK, we don’t have a single strategy solution for every client, but we do have certain steps we follow for everyone. There are no shortcuts in SEO, and each step of the process is vital to your business’s success online.

Website Health Check

A full ecommerce SEO audit helps identify areas that may be harming a positive user experience. As part of a website audit, our SEO team will analyse your current website’s structure and navigation, look for broken links, test page speeds, check meta descriptions and much, much more.

Keyword Research

Ecommerce keyword research is a core aspect of ecommerce marketing. Selecting the best and most relevant keywords is a process of identifying the right search terms for your target audience. To achieve this, we study the search intent of potential customers as well as their Google searches. We track high search volume entries and competitor terms for keyword ideas using a range of processes, terms and techniques.

Local visibility is vital to a successful campaign. But local SEO isn’t just the address of your business – it’s getting it noticed wherever you deliver goods to. Updates to Google’s algorithm have made local search more important than ever before. Our team optimises Google My Business to increase your visibility in local searches.

On Page SEO

By optimising your ecommerce site we create optimised content and product descriptions with long tail keywords, images, title tags, and your site’s meta description to strengthen and add to your site’s search engine rankings, pushing it closer to the top three results on Search Engine Results Pages (SERPs) where the vast majority of clicks come from.

We also avoid the ‘black hat’ technique of keyword stuffing for on page SEO. While cramming as many keywords as possible onto a product or category page was once standard practice, as Google continues to evolve and adapt the way it ranks and indexes site pages, this tactic now works against you – not for you. We also refrain from using duplicate content for this same reason, meaning we are producing content tailored specifically for your business and brand. We believe well-written, unique content that’s optimised for a target keyword is the best way to rank on Google.

Off Page SEO

Off page SEO techniques for ecommerce websites include link building, backlink insertion, shared content and brand mentions on social media. All of these factors are used by Google to judge the quality and relevance of your business’s website and online presence. We use quality techniques and strategies to ensure your site authority and Google visibility sits high.

Technical SEO

Technical SEO is the process of optimising your ecommerce site’s technical elements to improve its visibility and performance on SERPs. Your website’s structure should be scalable, fast loading and have your keywords incorporated into the URLs, subdirectories and site navigation. Internal links are also important to have, as it helps Google locate the other pages on your site. By addressing any technical issues, optimising site architecture, improving page load speed, and implementing best practices for mobile and security, we can improve your website’s search engine rankings and drive more organic traffic.

Link Cleanup

We won’t wait until you receive a warning from Google about an unnatural link to your website before cleaning up your backlink profile. These Inbound links are very important ranking signals and you should never take any chances. As part of our SEO services, BAMBRICK provides link cleanup services, this means peace of mind to all of our clients.


Do You Need An Ecommerce SEO Strategy For Your Business?

In short, yes.

With the increasing competition in the ecommerce space, simply having a website and listing your products is not enough to drive sales and grow your business. An SEO strategy can help you improve your website’s visibility and search engine rankings, which in turn can drive more traffic to your ecommerce site and increase your chances of making a sale.

At BAMBRICK, we understand the importance of SEO for ecommerce sites and base our strategy for your business on our three core values.

  1. Every single decision we make as an agency is based on getting you the maximum return on your investment.
  2. We want to work alongside you, not for you. We’re in it for the long haul – a stable relationship, not quick wins.
  3. The SEO industry constantly changes and shake-ups happen. We’re the first to know, you’ll be number two.

By booking your free strategy session today, you’ll talk to a seasoned SEO expert. We’ll discuss how our experience in SEO can work alongside your experience in business. Whatever platform you are on – bigcommerce, WordPress, Wix, Shopify, Joomla, Squarespace – we can work with you.



How SEO Works

We like to emphasise that SEO is a marathon, not a sprint.

All SEO is a long-term process that requires you to invest time and attention with us. The benefits of having a team of our dedicated ecommerce SEO experts on your side are endless. Our SEO team focuses on driving conversion traffic and sales through online visibility by taking care of your ecommerce website and strengthening your digital presence and authority.

We have an arsenal of SEO tools for ecommerce sites at our disposal to learn what your target market is searching for and how you can rank #1 for those search terms. Our results-driven team optimises all elements of your website, product and category pages content and the code that’s invisible to you but not to Google. When it comes to SEO for ecommerce, BAMBRICK is the agency of choice for many businesses.



How Long Does Ecommerce SEO Take?

Keyword Rankings

There are a number of factors that come into play. These determine how quickly you’ll see results after beginning your SEO campaign. The main factor being the competitiveness of the market you are in.

Increased Revenue

As with rankings, this also depends on the competitiveness of your market. The sooner we start your SEO campaign, the sooner you’ll begin to see any additional revenue from your investment.


On average it takes 12 months from when we start the Ecommerce SEO campaign. After 12 months you should be making more from your investment in SEO than you’re spending on it.


What Work Will Be Involved?

Campaign Strategy Meeting

We like to know everything about your business and what you are hoping to achieve through the ecommerce SEO services we offer. This is where you and your Digital Strategy Coordinator will discuss your SEO campaign in depth, including your goals and everything else we need to get started.

Ecommerce SEO Keywords Recommendations

We will send you our shortlist of target keywords and the primary keyword we recommend you use for your ecommerce SEO campaign, each with their specific keyword search volume. These SEO keywords are researched and shortlisted based on a number of factors we take into account after reviewing the notes from your campaign strategy meeting. Once we receive confirmation from you for our recommended keywords, we begin keyword mapping to determine the best pages each keyword belongs to on your ecommerce site.

Local Optimisation Report

You’ll receive a local optimisation report if your online store has a physical business address you want to advertise to the public. If your business has more than one location then this process will be applied to all of the addresses. We’ll create and/or optimise existing local business listings across the web with your business information.

SEO On Page Report

This report outlines all our content and structural recommendations for your SEO campaign. These recommendations will need to be implemented on the relevant webpages in order to start showing up more prominently in search results for product searches. This being said, we also understand the content has to be 100% right for you. If you have any amendments to our suggestions, we will work with you to make sure you are completely happy with the content before making any changes to the website.

Implementing the SEO On Page Report

Once you’ve approved the on page report, it’s time to get to work. We can either implement these changes for you or work with your current web team to get the changes made. Once this has been completed, we do a full quality check to make sure that all of our recommendations have been implemented correctly.

Off-page Content Creation

We will create content for distribution by focusing on link acquisition strategies (also known as link building), to continuously improve & increase your website’s authority and ranking power. We have a number of techniques and processes that allow us to get the most from the investment in off page SEO.

But the job doesn’t end there. We want to see you thrive and grow, which is why we offer revisit services to ensure the continued success of your business. We can help monitor your site’s pages and performance through a variety of SEO tools and programs, such as Google Search Console.



Book Your Free SEO Ecommerce Strategy Session Today

If you have an online store, it will cost you nothing to discuss what we have to offer your business. We can work with you whether you have an existing ecommerce platform or if you’re just starting out.

No matter the type of business or industry you’re in, we’re happy to talk about your ecommerce strategy and how to utilise it to receive the maximum benefits for your business.