Strategic SEO For Lawyers To Get Your Ranking

• Owning and verifying your Google My Business (GMB) Profile is essential to your local search results. This is the epicentre of your local SEO campaign. We recommend one GMB profile per office.
• Adding your law firms to dozens of online directories will establish your overall online credibility. This process is known as building citations.
• Now that we’ve started, we need to use these Google tools to track and measure the success of your SEO campaign:
  • Google Analytics (GA)
  • Google Search Console (GSC)
  • Google Tag Manager (GTM)

• Reviewing your existing law firm’s website content is paramount, along with investigating the search terms that you want to be found for. This helps us determine what keywords your pages need to be optimised for.
• Creating new SEO optimised website content is the next process. This starts off with keyword research, We ensure that the right target keywords are chosen and mapped to the right pages is essential for success.
• Auditing your law practices website allows us to look at your website’s structure and its underlying code. What you don’t see in your website’s set up, hidden from a customer’s sight, is just as important to Google as what you can see on your browser.
• Compiling an SEO report of all of the necessary changes. This will contain everything needed to get your website ranking. Every single ranking factor, from the consistent formatting of phone numbers and image sizes to each page’s meta descriptions to adding your social media sites is taken into consideration.

• We’re going to implement all of the new content and structural changes identified in the reports. This is needed to get your law firm’s SEO Campaign ranked by Google search engines.
• Reviewing all of the implementation for accuracy is the next vital step. We’ve both invested a lot of effort, time and money at this point, so we need to be 110% sure that the final implementation matches our findings and your requirements
• Once you are happy with everything so far we submit the whole website to Google for indexing. This is gone via the GSC account we created in month one.

• Creating content for distribution and link building is important for your law practices’ website as it helps to develop the all important Domain Authority (DA). We’re great at producing content for other websites used to link back to yours. This is just one part of what’s referred to as Off Page SEO.

• We will continually invest time and budget to grow your website’s DA. How? By always creating outstanding content for distribution and link building. We know that the best way to rank high in Google is by matching great off-page content with equally great on-page content.

A full website audit or ‘health check’ helps us to identify areas which may be impeding positive user experiences. As part of a website audit, our team will analyse your site’s structure and navigation, look for broken links, test page speed and more. Everything about your website is important to its rankings.

It is essential that we get this done at the beginning of an SEO campaign because SEO is the culmination of doing everything right. By this we mean:

• How will pages appear when listed on SERPs?
  • This requires us writing the best metadata that get the clicks you need
• How long will a page take to load?
  • For this we need to ensure that all of the code is optimised for efficiency
    • Hypertext Markup Language (HTML) – This is primarily used to provide structure to a web page. HTML also provides semantics and context to your web pages. It’s important to let Google know as much about your website as possible.
    • Cascading Style Sheets (CSS) – Combined with HTML, CSS is used for content presentation, everything from images to copy. How big things are to where they appear on the web page can be controlled by CSS.
    • JavaScript – Not just for form validation anymore, Javascript allows a users greater degree of interactivity with web content. Developers use it to enhance a website’s user experience.
    • PHP: Hypertext Preprocessor (PHP) – This is a programming language, it’s what the most popular Content Management Systems (CMSs) are written in. In most cases, it is well hidden from users’ view. This a foundation on which the whole website is built upon. If this is suboptimal, it will impact one everything else.

Keyword research is the blueprint for your SEO Campaign. It drives every decision we make, from the very beginning of the campaign. It makes everything further down the line more efficient. If you don’t have the correct, relevant keywords on your site, you won’t drive the right traffic, get leads or see any return on investment.

As one of the most important aspects of digital marketing, keyword research is the process of identifying the right search terms for your target audience. We match what your potential clients need to your legal expertise. We use a range of tools and techniques and the knowledge to identify the right keywords for your SEO campaign.

Local SEO marketing activities are used to promote your physical business address in search engines. This is all part of helping ranking higher on search engines, as it enables law firms to be found by potential customers, locally. Depending on the nature of the legal service being sought may not be where someone lives, they may need a legal service for business purposes.

The ongoing updates to Google’s algorithm have made local search a more important feature than ever before. To increase your visibility in SERPs, we draw data from the latest locals SEO trends and best practices to optimise your site and drive qualified web traffic in your direction, wherever you practice.

On-page SEO is important because it helps search engines understand your website and its content, as well as identify how relevant it is to a searcher’s query. As search engines become ever-more sophisticated, there is a greater focus toward relevance and semantics in SERPs, this is why we never stop looking for opportunities to continually improve your on page SEO.

By optimising your website regularly we create and strengthen on-page signals such as content, keywords, images and alt tags. As we strengthen your on page SEO ranking factors, we are also helping search engines better understand the context of your website. This in turn helps to improve your site’s search engine rankings and visibility, pushing it closer to the top results on SERPs, and keeping it there.

Search engines use off page signals, such as backlinks (more on this below), shared content, social media mentions of your brand – to judge the quality and overall relevance of your website. Bambrick Media’s SEO experts are well versed in using the best search engine-friendly techniques to build your natural backlink profile, with a strong emphasis on relevance and quality over quantity.

We can’t stress enough the importance of off-page SEO. It is extremely valuable because what it signals to search engines about your website content is important to others across the world wide web. In effect, this acts as a “tie-breaker” for other legal websites that have the same quality of on-page SEO so search engines determine the best way to rank websites on SERPs.

There is no way to control what other websites and online services attach themselves to your law firm’s website. That’s why we regularly produce backlink audits for all of our SEO campaigns, as a way to check that nothing potentially damaging has somehow linked itself to your website.

We don’t wait until we see a harmful link warning from Google before we need to clean up your backlink profile. By then, it may be too late. Inbound links are an essential ranking signal and you just shouldn’t take any chances. This is all a part of our standard SEO services. Bambrick Media provides link cleanup for all of our clients business websites so that they don’t have to worry about a bad backlink profile.

It is said that “there’s no such thing as a free lunch”. That doesn’t apply to our advice. There is such a thing as a free SEO strategy session. That’s helped us to get some on Australia’s best legal forms on board as clients.