To create buyer personas for your business, you need to ask your existing customers both closed and open-ended questions. Some of the questions that you should ask include:
- What is your job role?
- What are your biggest challenges?
- What does a day in your workplace look like?
- What does it mean to be successful in your role?
There are several ways you can ask your customers questions, including:
- Customer surveys
- Interviews (phone & in person)
- Web surveys (popups)
The method(s) you use to create buyer personas for your business will depend on how you interact with your customers and how your website is set up — whatever works for you.
Once you have defined your buyer personas — two or three is fine to start with, you can create more at a later date if need be — you’ll be in a better position to tailor your communications and content to meet the needs and desires of your target audience.