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What is Conversion Rate Optimisation (CRO) and how does it work?

In today’s overcrowded online marketplace, how much traffic you get to your website isn’t the true measure of success. Don’t get us wrong, you want your digital marketing to drive clicks, but your business growth is determined by how many visitors actually respond to your call to action, such as buying a product or leaving their contact details. On average, less than 5% of people who visit a website will ever convert. That means you need to get the attention of at least 20 people for just one to do the thing you want them to do. It quickly gets expensive, especially in competitive industries with a high cost per click.

Too many business owners and even professional marketers are killing the power of their digital campaigns by prioritising clicks over customers. There is no prize for getting a click alone; it’s just the first step in the sales process. You only realise the benefit when your traffic converts into a genuine lead. If too many visitors are leaving your website without taking the desired action then you need to figure out why they weren’t interested and how you can do better with the next potential customer. This is where a comprehensive CRO strategy will make all the difference for your business.

CONVERSION RATE OPTIMISATION IS THE PROCESS OF UNDERSTANDING WHAT DRIVES, STOPS, AND PERSUADES YOUR WEBSITE VISITORS SO YOU CAN GET THE BEST ROI FOR YOUR DIGITAL MARKETING SPEND.

The aim of the game with conversion rate optimisation is to work smarter, not harder. There is no sense in burning through your budget chasing entirely new website traffic when you can just optimise what’s already there to generate more conversions. A lot happens before the final step to convert a website click into a customer. CRO is about finding those opportunities for you to make the process shorter, easier and more enjoyable which will encourage browsers to become buyers – and that means a better return on your investment.

YOUR CRO AUDIT SHOULD BE FOCUSED ON:

  • what is bringing people to your website?
  • where and why are they leaving the site?
  • what entices them to convert?
  • how can you repeat this conversion with future visitors?

Pioneer department store magnate and inventor of the price tag, John Wanamaker, famously said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With a full CRO audit, you’ll know exactly where you can improve your digital advertising to propel your business towards sustainable growth. Book now for a free strategy session with our CRO experts at BAMBRICK and learn how to increase your conversions today.

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03

How Conversion Rate Optimisation can transform your business

We’re sure you’ve heard the phrase “you’ve got to spend money to make money” and that’s certainly true in digital advertising. You can’t just sit on your hands and hope potential customers stumble across your business online. You need to put enough resources into your marketing campaign to get noticed, but just how much value are you getting from that digital spend? It doesn’t matter how many people are visiting your site if you can’t convert that interest into sales which means your ROI is also going to suffer.

Conversion rate optimisation is about getting the most out of the money you’ve already invested in your digital marketing to help your business thrive. A specialist conversion agency will analyse the current user experience of your website and use that data to enhance your marketing campaign. You could be missing out on sales opportunities and revenue because you’re not targeting the right audience with the right message at the right time. Using proven CRO techniques such as A/B testing, you can figure out exactly what you need to do to attract more visitors to your site who will also become paying customers.

CRO MIGHT SOUND COMPLEX, BUT THE BENEFITS ARE STRAIGHTFORWARD.

  • Let’s assume you need 100 leads
  • And your website has a conversion rate of 5%
  • To get 100 leads you would need 2,000 clicks
  • Let’s assume you pay $5 a click
  • Your 100 leads will cost you $10,000

BUT WHAT HAPPENS IF YOUR CONVERSION RATE IMPROVES?

  • Let’s say your conversion rate was 15%
  • Instead of 2,000 clicks you only need 667
  • Instead of $10,000 you only need $3,334
  • That’s a saving of over $6,500 per month

IN 12 MONTHS, THAT ONE SMALL CHANGE WOULD SAVE YOU A TOTAL OF $79,992. THEREIN LIES THE VALUE OF CONVERSION RATE OPTIMISATION.

Any conversion rate improvements you can make have the potential to reap huge rewards for your business. Speak with our CRO experts at BAMBRICK today to start developing a strategy for your website. We take a personalised approach to conversion rate optimisation to ensure our clients are always getting the best possible results from their digital advertising strategies.

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04

Your personalised Conversion Rate Optimisation strategy

Let our expert team at BAMBRICK show you how to get more from your digital advertising with our holistic approach to conversion rate optimisation. The traditional conversion funnel has four steps: awareness, interest, desire, action. We’ll examine how your marketing campaign performs at every step to determine exactly when and why you’re missing out on conversions. We’ll also provide detailed reports and recommendations for what you can change to start generating more leads right away without increasing your budget.

The key to successful CRO is thorough research before you start user testing. If your decisions are based on gut feelings instead of quantifiable data then your conversion optimisation efforts are going to fall flat. We use tools such as Google Analytics to track website activity, including session times and bounce rate, so we can learn how users are navigating your pages. A/B testing (also called split testing) then allows us to see how any changes to the design and content influence conversions. Once you have data on exactly what works for your target audience it will be much easier to build a loyal customer base.

We’re a results-driven CRO agency which means all of our strategies are specifically tailored to your business goals. If it doesn’t directly make our clients money, or it can’t be tracked, we don’t do it. Book your free strategy session today to learn how you can make the most out of every dollar spent on digital advertising with our specialist conversion optimisation services.

Our Conversion Rate Optimisation services include:

DATA ANALYSIS

What does Google Analytics say about the user behaviour?

SITE ANALYSIS

Identify what is on the website that is/isn’t driving the behaviour.

RECOMMENDATIONS

Prepare a report on areas for improvement.

OPTIMISATION

Implement the recommended changes on the site.

MEASURE

Monitor conversion rates in Google Analytics to see improvements.

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05

Does Conversion Rate Optimisationreally work?

Does Conversion Rate Optimisation really work?

Imagine getting two, three or even 10 times the number of leads without spending a cent more on your digital advertising. That’s the power of conversion rate optimisation. An effective CRO strategy not only helps turn more clicks into customers, but also reveals new opportunities for growth. Even if you’re happy with the current performance of your digital campaign, you could always do better with the right expertise and guidance.

BAMBRICK is an experienced conversion rate optimisation agency with proven techniques to set our clients up for success. Our team has helped hundreds of businesses in Brisbane and across Australia to generate more rewarding leads from their existing traffic and advertising spend. You can expect to see real, measurable results with our CRO services just like these happy clients.

glennys

Glennys Poole
Marketing Administration Manager
ALTEC

glennys

glennys-poole
Glennys Poole
Marketing Administration Manager
ALTEC

AFTER USING MULTIPLE DIGITAL MARKETING AGENCIES BOTH IN AUSTRALIA AND OVERSEAS AND BEING LEFT UNDERWHELMED, WE HIRED BAMBRICK TO MANAGE OUR SEO, GOOGLE ADS & SOCIAL ADVERTISING IN JANUARY 2019.

Bambrick have been a breath of fresh air, they have taken the time to really understand the key aspects of our business & our market. They have always been proactive, even in challenging market conditions such as COVID-19. Bambrick researched and presented an innovative approach to ensuring our business could thrive during this period. We are now hitting a cost per lead which is half our original target and could not be happier with the service we receive. I would highly recommend Bambrick’s Digital Marketing Services.

Increase in Conversions
Increase in conversion rate
Decrease in cost per lead

What our clients say about our Conversion Rate Optimisation services

glennys

Glennys Poole

- Altec

“Bambrick have been a breath of fresh air, they have taken the time to really understand the key aspects of our business & our market. They have always been proactive, even in challenging market conditions such as COVID-19. Bambrick researched and presented an innovative approach to ensuring our business could thrive during this period. We are now hitting a cost per lead which is half our original target and could not be happier with the service we receive. I would highly recommend Bambrick’s Digital Marketing Services.”

brisbane seo consultant

Giuliana Bonel

- Brisbane Powerhouse

“Bambrick effectively manage SEO and display advertising for the Brisbane Powerhouse brand, increasing traffic to our website and providing valuable insights into audience behaviour. They also work on a number of major campaigns designed to drive ticket sales for key projects such as Brisbane Comedy Festival across Facebook advertising, SEO and display. Their solid understanding of our diverse product, plus our current and growth audiences, ensures a strategic approach to their campaigns and has resulted in an increased reach that is easily trackable.”

Abbey Madden

- Sofitel Brisbane Central

“Bambrick have been efficient, cooperative and amazing to work with throughout our digital marketing campaigns. They have executed our ideas seamlessly whilst adhering to our specific guidelines and provide helpful feedback and guidance, which ultimately created a successful result for our company!”

How will we be different from the last digital marketing agency?

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ROI DRIVEN

Every decision we make is based on getting you the maximum return on investment.

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RELATIONSHIP FOCUSED

We only make money when you do. We’re in it for the long haul, not quick wins.

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ADAPTABLE & UPDATED

Industry changes and shakeups? We’re the first to know. Ever updated and adaptable.

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Conversion Rate Optimisation FAQs

There are so many variables when it comes to conversion rates which makes it tough to give a definitive benchmark that you should be trying to achieve. Most digital marketing campaigns convert at around 2.35% according to research by WordStream, but that’s only a rough guide. Whether or not that number is profitable depends on your industry, target audience, conversion goals, and the list goes on. Rather than comparing yourself against everyone else, you should focus on how you can do better with conversion rate optimisation.

CRO provides you with an in-depth understanding of what actually matters to your potential customers. When you take this data and use it to enhance your digital campaign then the conversions will naturally follow. It might require some experimentation before you find the most effective strategy, but even small changes can have a big impact on conversion rates. A bump from 2% to 4% doesn’t sound like much, but that still means you’re getting double the results from your existing traffic which also equates to double the profits.

Our goal as a specialist CRO agency is to help our clients refine their digital marketing strategies and increase conversions regardless of the starting point. Your conversion rate could already be above the industry benchmarks, but any opportunity to make your marketing even more profitable is worth your time. Book a free strategy session with our CRO experts at BAMBRICK today. We’ll guide you on everything from data analysis to A/B testing so you can start seeing conversion rate improvements for your business.

The goal of every business is to make money. Conversion rate optimisation is a tactic to help you achieve that goal in the most efficient way possible. In most cases, a conversion means a sale, but it depends on your business and what you’re hoping to gain from your digital marketing efforts. Maybe you’re a tradie and just want people to pick up the phone and call. If you’re running a restaurant, you might count dinner reservations. Email and newsletter sign ups can also be a conversion when you’re trying to build a customer base.

No matter how you define conversions, you need to generate as many as possible to be successful. The better your landing page or website then the more likely you are to have the edge over your competitors with a high conversion rate. By the same token, if you offer a poor user experience then you’ll have a low conversion rate as customers look elsewhere. CRO is about understanding the variables that affect your website conversion rate so you can remove any barriers and persuade more visitors to take action. As long as your business has an online presence, you have something to gain from a CRO audit.

Both digital marketing strategies are important because they have different objectives. SEO helps generate organic traffic by showing Google that your website is the most relevant for a particular query. Ranking on the first page of search results is a sure-fire way to put your website in front of the right audience, but what are you doing with all that attention? The aim of CRO is to get more visitors to take action when they browse your website, whether that’s making a purchase, filling out a contact form or signing up for your newsletter.

CRO and SEO should go hand-in-hand when you’re developing your digital campaign so you can drive search traffic that also converts into customers. For example, the technical SEO factors that can harm your search rankings, like site speed, broken links, and mobile friendliness, can also affect conversions through a poor user experience. If your website takes too long to load then it’s unlikely visitors are going to wait around and convert. Even if a page is ranking highly, it may not be getting enough clicks. A dedicated CRO analysis can help learn why which will both increase conversions and improve your SEO efforts.

Getting the best results from search engine marketing is about more than just ranking in the top position for the right keywords. Your approach needs to include CRO strategies so you can be confident that users will take the desired action after they find your website in search results. Speak with our industry experts at BAMBRICK today to learn more about how SEO and CRO can work together to boost rankings, increase conversions, and grow your business.

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