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Why do you need a Brisbane digital marketing agency?

Effective marketing is all about connecting with potential customers in the right place at the right time. No matter what you’re trying to sell, you need to put your business in front of the people who are most likely to be interested in your products or services. And in 2022, there is no better place to reach your target audience than the internet.

Long gone are the days where a successful business could get by without an online presence. On average, Australians spend up to 6 hours a day browsing the internet for everything from work emails and video meetings to social media and online shopping. The internet is now an essential service which means so too is digital marketing. It makes sense to target consumers through the online platforms where they spend most of their time.

Digital marketing allows you to reach a wide audience and connect with people at the precise moment they are ready to make a purchase. However, you still need the right expertise to make it work for your business. Do you know how to put your website on the first page of search engine results? Perhaps you’re paying for lots of expensive clicks but not generating enough leads and sales. Maybe you’re concerned about losing your market share to more tech-savvy competitors while you grapple with the best place to invest your digital advertising budget.

If you or your team are not happy with the performance of your current digital marketing campaign then you are not alone…

The average conversion rate is:

The average conversion rate for online marketing is 2.35% which is why our digital marketing agency Brisbane can help.
Source: Wordstream

The dismal reality is that most digital marketing campaigns only convert around two out of every 100 visitors into a lead. That’s right – you pay for 100 visitors and 98 of them don’t buy.

The strength of your digital marketing can also define the success of your business. With so much at stake, choosing a specialist digital agency to manage your online marketing will make all the difference. You can’t afford to take a chance on strategies that *might* work and hope for the best. You need to partner with a leading digital marketing agency that you can bank on to generate measurable outcomes for your advertising spend.

BAMBRICK is the digital marketing agency Queensland business owners turn to for expert advice about digital strategy and online marketing services. We are a growth-hungry team of 20(ish) strategists, analysts, creators and communicators. Together we’ve helped hundreds of businesses increase both the quantity and quality of the sales leads they get from their digital marketing campaigns.

We’re not just throwing ideas at the wall to see what sticks. Here at BAMBRICK, we create digital advertising campaigns that make people money. If it doesn’t directly make our clients money, or it can’t be tracked, we don’t do it. We’ve refined our innovative digital marketing solutions over more than 20 years and we’re ready to share that expertise to help your business.

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What can you expect from our digital marketing services?

You might be the absolute best at what you do, but if customers can’t find your business online then you are selling yourself short. With an experienced digital marketing agency on your side, the process of building your online presence can be simple. BAMBRICK provides sure-fire digital marketing strategies to help you stand out from the crowd while you focus on running your business.

We are a dedicated team of SEO, Google Ads, Social, and CRO specialists who take the time to understand our clients, their businesses, and their online marketing needs. We have the digital expertise to offer creative solutions for everyone from small business owners to large corporations. Let us improve your visibility in the digital world so you can start generating higher quality leads for less budget.

An SEO campaign is designed to show the search engines that your website is the most helpful for a particular phrase (or keyword) that your target market is looking for. The better your website, the higher you’ll appear in search results. Ranking on the first page of Google is guaranteed to give you the edge over your competitors and put your business in front of the right audience.

The basic SEO process starts with finding the most appropriate keywords for your business then optimising the content on your website for those keywords. However, SEO isn’t as simple as using your chosen keywords over and over. The most effective strategies take into account the full suite of SEO ranking factors, including off-page signals such as backlinks, local SEO, and the technical performance of your website.

Our team provides custom SEO services to help you tap into the organic traffic from Google search rankings. We’ll speak with you about your business and what you’re aiming to achieve with SEO to develop personalised strategies. When it comes to search engine marketing, SEO is unmatched for its long-term value and staying power. By working with a Brisbane SEO specialist from BAMBRICK, you can look forward to a sustainable flow of leads without having to pay for every click.

Search rankings can’t be bought, but you don’t always have time to wait for SEO to boost your organic traffic. Google Ads is a direct advertising initiative that can help your business gain immediate online exposure, traffic and leads. It allows you to create tailored ads which are displayed at the top of the Google results page whenever someone is searching for your targeted keywords. You only pay when customers click to visit your website or call.

With a dedicated Google Ads campaign, you will always reach your desired audience when it makes sense for them to come across your ad. You decide exactly how much you want to spend by selecting the keywords and setting a daily maximum budget. Your campaign will continue to improve over time because you can keep optimising your Google Ads based on the data gathered with every click. You can also use Google Remarketing to connect with potential customers who’ve visited your website but left without converting.

Google Ads is fast, flexible and great for a variety of advertising strategies, including seasonal and limited capacity products. The catch is that the cost per click varies greatly so your website or landing page needs to have a high conversion rate for it to be profitable. BAMBRICK is the PPC agency Brisbane businesses trust to manage their Google Ads. Our digital marketing experts will keep testing and refining your ads to ensure you’re getting the best return from your pay-per-click campaign.

Social media marketing is a form of digital advertising that focuses on social networks like Facebook, Instagram, TikTok and LinkedIn. It is so effective because it allows advertisers to target specific demographics. Social media users store information about themselves such as their age, gender, interests and location. When used correctly, this helps take the guesswork out of digital marketing so you can increase conversions and decrease marketing spend.

The key to effective social media advertising is designing a campaign which speaks directly to the wants and needs of your target market. Instagram and TikTok are popular with young audiences while Facebook tends to skew older and LinkedIn is focused on professionals. Understanding the benefits of each platform will help you refine your approach to social media marketing and convert more clicks into paying customers.

The targeted reach of social media can transform your marketing campaign within days. It is a flexible solution for digital advertising with a broad range of ad formats and types to cater to every audience. Our social media specialists at BAMBRICK will help you choose the right platform and develop a personalised strategy to ensure your social ads always hit the mark.

In today’s overcrowded online marketplace, it doesn’t matter how much traffic you get to your website. The true measure of your business growth is how many of those leads you convert into sales. That’s where conversion rate optimisation comes in. Our digital marketing agency can develop an effective CRO strategy to target your ideal customers rather than chasing clicks.

If too many visitors are clicking on your ads or website without converting then you need to figure out why they weren’t interested and how you can do better next time. A full CRO audit not only helps to remove those conversion hurdles, but can also reveal new opportunities for growth. Imagine getting two, three or even 10 times the number of leads without spending a cent more on your digital advertising. That’s the power of conversion rate optimisation.

BAMBRICK offers data-driven strategies for CRO which are tailored to your business goals. We’ll provide a detailed report on user behaviour from Google Analytics and recommendations to improve your website content and marketing campaign. Helping customers find your business online is just the first step. We’ll show you how to convert that interest into actual sales using our proven CRO techniques so you can get the best return on your investment.

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How our Brisbane digital marketing agency can grow your business

You might be the absolute best at what you do, but if customers can’t find your business online then you are selling yourself short. With an experienced digital marketing agency on your side, the process of building your online presence can be simple. BAMBRICK provides sure-fire digital marketing solutions to help you stand out from the crowd while you focus on running your business.

We are a dedicated team of SEO, Google Ads, Social, and CRO specialists who take the time to understand our clients’ businesses and their online marketing needs. We have the digital expertise to offer creative solutions for everyone from small business owners to large corporations. Let us improve your visibility in the digital world so you can start generating higher quality leads for less budget.

An SEO campaign is designed to show the search engines that your website is the most helpful for a particular phrase (or keyword) that your potential customers are looking for. The better your website, the higher you’ll appear in search results. Ranking on the first page of Google is guaranteed to give you the edge over your competitors and put your business in front of the right audience.

We provide innovative SEO services to help you tap into that organic traffic. We’ll speak with you about your business and develop personalised on-page and off-page strategies to optimise your website. When it comes to search engine marketing, SEO is unmatched for its long-term value and staying power. You can look forward to a sustainable flow of leads without having to pay for every click.

GOOGLE ADS

Search rankings can’t be bought, but you don’t always have time to wait for SEO to improve your organic traffic. Google Ads is a direct advertising initiative that can help your business gain immediate online exposure, traffic and leads. Your ads are seen by customers as they search Google for your targeted keywords. You only pay when customers click to visit your website or call.

Google Ads is fast, flexible and great for a variety of advertising strategies, including seasonal and limited capacity products. The catch is that cost per click varies greatly so your website needs to have a high conversion rate for Google Ads to be profitable. Our digital marketing experts will keep testing and refining your ads to ensure you’re getting the best return from your pay-per-click campaign.

SOCIAL MEDIA MARKETING

Social media marketing is a form of digital advertising that focuses on social networks like Facebook, Instagram and LinkedIn. It is so effective because it allows advertisers to target specific demographics. Social media users store various information about themselves such as their age, gender, interests and location. When used correctly, this helps to increase conversions and decrease marketing spend.

Facebook is the preferred platform for social media marketing because it has the largest audience. Facebook has 1.71 billion active users every month and they spend on average 20 minutes browsing the platform. The wide reach of Facebook Ads can transform your digital campaign within days. Our social media specialists can show you the best strategies to hone in on your target audience.

CONVERSION RATE OPTIMISATION (CRO)

In today’s overcrowded online marketplace, it doesn’t matter how much traffic you get to your website. The true measure of your business growth is how many of those leads you convert into sales. That’s where Conversion Rate Optimisation comes in. Our digital marketing agency can develop an effective CRO strategy to target your ideal customers rather than just chasing clicks.

We’ll provide a detailed report on user behaviour from Google Analytics and offer recommendations to improve your website content and online marketing campaigns. Helping customers find your business online is just the first step. We’ll show you how to convert that interest into actual sales using our proven techniques so that you can make the most out of every dollar spent on digital marketing.

GET FREE STRATEGY SESSION

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How to choose the right Brisbane digital marketing agency?

Every business is different with unique goals and challenges when it comes to digital marketing. Choosing the right digital agency means finding one that will take the time to understand your business. Your agency should work with you and be upfront about the investment required to achieve your marketing goals. You don’t want a cookie cutter approach that just burns through your budget. An experienced digital marketing agency will provide you with personalised strategies that generate real, measurable results.

You can be confident you’re getting the best digital marketing Brisbane has to offer with BAMBRICK. We have helped hundreds of clients in Brisbane and across Australia improve website traffic and leads with our digital marketing services. Our results speak for themselves and we’re more than happy to let our clients share their success stories. We believe that commitment to genuine outcomes and accountability is what makes a great digital marketing company.

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Michael Sherlock

- Sentinel Property Group

“Having worked with countless marketing and PR firms in my former position as the CEO of Brumby’s Bakeries, I find Bambrick refreshingly responsive and insightful. I’ve worked with Bambrick for years now and was really excited by the opportunity to involve them in my latest project at Sentinel Property Group.”

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Carla Cook

- Resortbrokers Australia

“The team at Bambrick are a pleasure to work with because they are a local company that give us the opportunity to work alongside them on our campaigns and help us to execute all of our concepts and plans effectively. We really enjoy our regular strategy meetings and always feel welcome to put any of our ideas on the table.”

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GIULIANA BONEL

- Brisbane Powerhouse

“Bambrick effectively manage SEO and display advertising for the Brisbane Powerhouse brand, increasing traffic to our website and providing valuable insights into audience behaviour. We particularly value their responsiveness. Bambrick are key to our effective digital strategy and I would have no hesitation in recommending the team.”

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The fastest way growth-hungry marketers can feed their sales teams

Book in now for your free 60-minute Strategy Session with BAMBRICK and learn how to start sending your sales team more qualified leads for less budget and faster than ever before.

You’ll get free, personalised advice from one of Brisbane’s most experienced digital marketing agencies on the precise steps that you need to take in order to start generating more leads right away. Additionally, as part of your strategy session you will walk away with two free reports:

Free Report #1: Comprehensive SEO Review

Our Search Engine Optimisation team will do a complete review of your website’s current performance and give you specific recommendations on what you need to do to get to #1 for more keywords.

Real Value: $640 to $960

Free Report #2: In-depth Google & Facebook Ad Review

Our Pay-Per-Click team will do a complete review of your current Google and Facebook Ad campaigns and give you specific recommendations on how to decrease your traffic costs, improve your conversion rates and start getting better quality leads, more cost-effectively.

Real Value: $480 to $700

As you can see, these two reports have a total value of between $1140 and $1660, but you are going to get them at no cost when you book your strategy session with our digital agency. And you have nothing to lose because it’s free. At worst, all it costs you is about 30 minutes of your time and even then you will probably still learn something. At best, you’ll understand how to revolutionise your approach to inbound marketing and start generating a flood of new leads for your sales team.

Take advantage of our digital marketing expertise today by partnering with BAMBRICK. We’re here to help whether you’re looking for the most affordable SEO services Brisbane has to offer or an experienced Google Adwords management agency to transform your pay-per-click campaigns. Our dedicated team of digital specialists will find the perfect online marketing strategy to propel your business growth and get you the best possible return on investment.

Click the link below and you’ll be on your way. Every minute you wait is another lead you miss who will just end up buying from someone else. Take action now and start taking the leads yourself!

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05


Digital Marketing FAQs

Digital marketing agencies help businesses to promote their products and services through various online platforms such as search engines and social media. You could be offering a life-changing product that is the absolute best on the market, but you still need a way to let everybody know about it. By working with a digital marketing agency, you can leverage the power of the internet to advertise your business to prospective customers.

Digital marketing agencies employ a wide variety of different tactics, strategies, and online tools to help businesses achieve their marketing goals. Digital marketing campaigns are often designed to generate leads, conversions, or sales, but they can also be used to raise brand awareness or engage with consumers. And because digital marketing is entirely trackable and measurable, agencies can adjust and improve their strategies as needed to get the best results.

When done correctly, digital marketing is an extremely effective way to reach a large audience with minimal effort and expense. Potential customers will be aware of what your business does and why they need your products or services. Digital marketing agencies play an important role in helping businesses to thrive in this digital space. You can leave the digital marketing to the professionals while you focus on the thing you know better than anyone else: your business.

Digital marketing is a necessary part of running a modern business, but with so many different platforms and options it can be tough to know where to start. Finding the right strategies for your business comes down to what you want to achieve with your digital marketing campaign. You first need to consider what your goals are and who your target audience is before choosing the digital marketing strategies that are most likely to reach them.

SEO is a great way to strengthen your digital presence through search engine rankings. You can ensure that potential customers will see your website whenever they’re searching for the products and services you offer. Organic traffic from search results means you don’t have to pay for every click, but SEO is a long-term strategy. You have to invest the time and resources to optimise your website before your rankings will improve. If you have a limited time offer, such as selling concert tickets, then SEO is unlikely to provide the leads and sales you need.

PPC campaigns, such as Google Ads, are the fastest way to put your business in front of consumers who are already interested in what you have to offer. Paid search results make it simple to drive highly targeted traffic, but you also need to understand the various factors that affect the cost per click to maximise your budget. If lots of people make a purchase after seeing your ad then it could be worth spending more to chase the initial click. However, if your ads aren’t converting then even bidding on cheaper keywords may not be sustainable.

With over 4.65 billion active social media users worldwide, there’s no doubt that social media marketing is a powerful tool. By creating engaging content and running targeted ads, you can reach consumers where they’re already spending their time. The challenge is selecting the right social media platform for your business. TikTok might have more active users than LinkedIn, but a campaign for a mortgage broker probably won’t resonate with teenagers watching dancing videos. To be successful, you need to understand how to use each platform to your advantage.

When you partner with BAMBRICK, we can provide you with a complete digital marketing solution using any combination of services to help your business grow. Even the best SEO strategy will take time for you to see the results which is where a Google Ads campaign will give your business a boost. The different services can be used to complement each other and provide long-term lead generation for your digital marketing budget. Speak to our digital marketing experts today for trusted guidance about the best strategies for your business.

It really depends on how much you’re willing to spend to achieve your marketing goals. That might sound like a frustratingly vague answer, but the truth is that we can create a digital marketing strategy to work for almost any budget. It doesn’t matter if you’re just starting out, been in business for many years, or whether your business is big or small – our team of digital marketing experts will help you to get the best possible return for your marketing spend.

The cost of digital marketing does typically vary with the scope and size of your campaign. For example, a small business may only need to spend a few thousand dollars per month while a large corporation could easily spend millions. However, pouring more money into a campaign doesn’t necessarily mean you’ll generate more leads. By carefully planning and executing your digital marketing strategies, your business can achieve remarkable and cost-effective results.

At BAMBRICK, we’ll get to know you and your business as we work together to develop a campaign that fits within your digital marketing budget. We can always start small then adjust our strategy based on the results, and even double down when you start seeing more profitable sales. There are plenty of affordable ways to put your business in front of more customers. Book a free strategy session with our experienced team today and discover how the right combination of digital marketing services can boost your traffic, leads and sales.

The goal of every digital marketing strategy is to make money. If you’ve invested time and resources to attract new customers then it makes sense to do everything you can to convert that interest into sales, right? Unfortunately, that’s not always the case. Too many business owners are killing the power of their digital marketing by failing to respond to leads properly.

Lead generation is just step one of a successful digital marketing campaign. You only realise the benefit when you convert leads into sales. What is your business doing once you’ve captured the attention of a potential customer? How long are you waiting before following up leads? How many times do you try to make contact? Do you have a dedicated landing page to send traffic to? It’s essential to have a clear strategy to guide customers through the sales journey.

The problem with a poor lead response strategy is that people are busy and will move on to other things if the buying experience is too complicated. Or even worse, they’ll move on to your competitors and buy from them instead. Once you’ve attracted quality leads through your digital marketing, you need to deliver on what you’ve promised. A well-designed website and fast lead response time will help you to keep leads flowing through the conversion funnel.

Getting the best results from your digital marketing takes more than just ranking in the top position for the right keywords or having an attention-grabbing ad. By understanding the best tactics for converting leads into sales, you can maximise your profits without the need to increase your digital marketing budget. Our team of SEO and paid advertising experts are ready to help your business make more sales with our proven strategies for digital marketing and conversion.

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How to choose the right Brisbane digital marketing agency in 2021

Learn how to start sending your sales team more qualified leads, for less budget and faster than ever before in this report.

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