02


Amplify your online presence with local SEO services Brisbane

A strong online presence is pivotal to success for business owners in this digital age. It doesn’t matter what you’re trying to sell – people can’t buy your product or service if they can’t find it. Even brick and mortar stores still need a way to let everybody know they’re open for business. And the best way to connect with potential customers is through Google and the other major search engines.

Having a website that appears on the first page of Google results is guaranteed to put your business in front of the right audience, which means better quality leads and increased sales. It’s never been easier to get online when our smartphones are always within reaching distance. We also know that as many as 96% of purchasing decisions start with a Google search. Simply put: if you’re not ranking on Google then your business is missing out.

That’s where you need a personalised Brisbane SEO campaign from an experienced online marketing agency to tap into the organic traffic from search results.

02


Amplify your online presence with local SEO services Brisbane

A strong online presence is pivotal to success for business owners in this digital age. It doesn’t matter what you’re trying to sell – people can’t buy your product or service if they can’t find it. Even brick and mortar stores still need a way to let everybody know they’re open for business. And the best way to connect with potential customers is through Google and the other major search engines.

Having a website that appears on the first page of Google results is guaranteed to put your business in front of the right audience, which means better quality leads and increased sales. It’s never been easier to get online when our smartphones are always within reaching distance. We also know that as many as 96% of purchasing decisions start with a Google search. Simply put: if you’re not ranking on Google then your business is missing out.

That’s where you need a personalised Brisbane SEO campaign from an experienced online marketing agency to tap into the organic traffic from search results.

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03


Leading SEO Brisbane strategies to help your business

Search Engine Optimisation (SEO) in the simplest terms is about showing the major search engines that your website is the most helpful for a particular search phrase (or keyword). That starts with finding exactly what the target market for your business is typing into Google.

The Basic SEO Process Is:

Keyword research and the content on your website are essential factors with SEO. There’s no sense optimising for a keyword that your customers aren’t searching for. You also can’t rank for a keyword if it doesn’t actually appear on the page, but that’s just part of the process. SEO success isn’t as simple as using your target keywords over and over. In fact, ‘black hat’ SEO techniques like keyword stuffing can lead to Google ignoring your website in search results.

The most effective SEO strategies to win that coveted spot on the first page of Google use a combination of on-page, off-page and technical SEO.

On-page SEO refers to the content that appears on your website including keywords and page titles and descriptions. Off-page SEO covers what other websites and platforms say about your page through link building, local citations and reviews. Technical SEO is about making your website easier for the search engines to crawl and understand with things like site speed, structured data and hreflang tags.

It all plays a role in developing an effective SEO strategy which will help Google decide to rank your page highest in search results.

03


Leading SEO Brisbane strategies to help your business

Search Engine Optimisation (SEO) in the simplest terms is about showing the major search engines that your website is the most helpful for a particular search phrase (or keyword). That starts with finding exactly what the target market for your business is typing into Google.

Therefore, our SEO process is simple

local seo

Keyword research and the content on your website are essential factors with SEO. There’s no sense optimising for a keyword that your customers aren’t searching for. You also can’t rank for a keyword if it doesn’t actually appear on the page, but that’s just part of the process. SEO success isn’t as simple as using your target keywords over and over. In fact, ‘black hat’ SEO techniques like keyword stuffing can lead to Google ignoring your website in search results.

The most effective SEO strategies to win that coveted spot on the first page of Google use a combination of on-page, off-page and technical SEO.

On-page SEO refers to the content that appears on your website including keywords and page titles and descriptions. Off-page SEO covers what other websites and platforms say about your page through link building, local citations and reviews. Technical SEO is about making your website easier for the search engines to crawl and understand with things like site speed, structured data and hreflang tags.

It all plays a role in developing an effective SEO strategy which will help Google decide to rank your page highest in search results.

04


A Brisbane SEO agency that makes sense and can can get the job done

Feeling a bit confused by all this online marketing talk? Let a search engine optimisation specialist from BAMBRICK make it simple for you.

Our experienced SEO consultants are always improving their skills with advanced SEO techniques. It’s why we believe our SEO agency can offer clients the best SEO in Brisbane. We will help you dominate your competition online and bring in a steady stream of organic leads so you can focus on what you know better than anyone – your business.

SEO isn’t a one size fits all digital marketing strategy. You want to work with a dedicated SEO Brisbane company that takes the time to understand your business. At BAMBRICK, we know that the needs of every business are unique. We engage with our clients so we can learn exactly what they want to achieve and develop a personalised SEO campaign that will bring ongoing success.

As SEO specialists, we’ve helped over 300 businesses in Brisbane and across Australia improve website traffic and leads using proven strategies. Having witnessed the steady ascension of our clients on search engine results, we believe that SEO as a long-term digital marketing strategy can increase the lead quality of every Brisbane business, including yours.

Ready to put your business in front of more customers? Our SEO Brisbane specialists will work with you to strengthen your online presence and connect you with your customers. Book a meeting today to discuss the best SEO strategy for your business.

05


Why choose Bambrick for SEO services in Brisbane?

The team behind the SEO agency will make all the difference for your campaign. That’s what sets BAMBRICK apart. Our team knows Brisbane Search Engine Optimisation better than anyone.

We’re a Brisbane SEO company that puts the needs of our clients first. We’ve worked on hundreds of SEO campaigns and bring a wealth of expertise and knowledge that few digital marketing agencies in Brisbane can match. We use only proven, data-based strategies for keyword research and content creation to generate real SEO results for your website. And that means a better return on investment for your business.

We offer tailored SEO packages in Brisbane whether you want to boost the online presence of a small family-run outfit or increase revenue for a large corporation. That personalised approach to SEO means we’ll only ever do what’s right for your business. Don’t just settle for any digital marketing agency. Elevate your SEO Brisbane campaign with BAMBRICK.

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ROI DRIVEN

We’re all about results with our SEO Brisbane campaigns. We only make money when you do, so if it doesn’t work then we don’t do it. Some Brisbane SEO companies will promise the world only to burn through your digital marketing budget without generating any real growth for your business. At BAMBRICK, we’ve spent years refining our SEO strategies so we know exactly what will deliver that ranking and revenue boost for our clients. Every decision we make is based on getting you the maximum return on investment.

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RELATIONSHIP FOCUSED

We’re in it for the long haul, not quick wins. When you speak with a Brisbane SEO consultant at BAMBRICK, we take the time to really get to know you and your business. We want to understand your industry and what motivates your customers and your competitors. It means we can develop a personalised SEO Brisbane campaign that will help your business generate real growth with more sales. We’ll also never leave you in the dark with our SEO strategy. We can talk you through every decision to optimise the content on your website and why it works.

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ADAPTABLE & UPDATED

Digital marketing is a rapidly evolving industry so you need to have confidence that your Brisbane SEO agency won’t be left behind. The SEO strategies which were considered best practice this time last year could now be obsolete. At BAMBRICK, we’re the first to know about any industry changes and shake-ups. Our team of SEO specialists are always learning and improving their skills so we can offer the best digital marketing solutions for our clients. You can rely on us to be ever updated and adaptable whenever you need a Brisbane SEO expert.

06


Custom SEO services with proven results

We could keep telling you about how BAMBRICK is the best SEO agency in Brisbane, but we think it makes more sense to let our happy clients share their SEO success stories. We’ve knocked it out of the park with dedicated SEO campaigns for hundreds of local Brisbane business owners and we know we could make SEO work for you too.

nick

NICK GREGORSKI
Owner
ALLIANCE HOTEL

nick

nick
NICK GREGORSKI
Owner
ALLIANCE HOTEL

Bambrick helped push the function and events aspect of our business with an effective SEO strategy, which saw our website traffic increase 10 fold.

Since implementing our digital strategies we are regularly at full capacity for our functions. We chose to work with Bambrick to execute our digital strategies because we felt they understood our business and goals. Working closely together meant we are able to voice our concepts and ideas and we have subsequently worked with them to create our new website.

Page #1 keywords
More Website Visits
More leads

What customers say about our SEO agency Brisbane

website optimisation brisbane

Carla Cook

- ResortBrokers Australia

“The team at Bambrick are a pleasure to work with because they are a local company that give us the opportunity to work alongside them on our campaigns and help us to execute all of our concepts and plans effectively. We really enjoy our regular strategy meetings and always feel welcome to put any of our ideas on the table.”

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Giuliana Bonel

- Brisbane Powerhouse

“Bambrick effectively manage SEO and display advertising for the Brisbane Powerhouse brand, increasing traffic to our website and providing valuable insights into audience behaviour. They also work on a number of major campaigns designed to drive ticket sales for key projects such as Brisbane Comedy Festival across Facebook advertising, SEO and display. Their solid understanding of our diverse product, plus our current and growth audiences, ensures a strategic approach to their campaigns and has resulted in an increased reach that is easily trackable.”

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Michael Sherlock

- Sentinel Property Group

“Having worked with countless marketing and PR firms in my former position as the CEO of Brumby’s Bakeries, I find Bambrick refreshingly responsive and insightful. I’ve worked with Bambrick for years now and was really excited by the opportunity to involve them in my latest project at Sentinel Property Group.”

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07


Your personalised Brisbane SEO campaign

By now we’re sure you understand the benefits of SEO, but you may still be wondering what actually happens when you enlist BAMBRICK’s online marketing services for your business.

It all starts with your free SEO consultation where we explain the process to bring more organic traffic to your website. We’ll speak with you about your business and what you’re hoping to achieve with an SEO strategy for the content on your website. From there, our SEO specialists will get to work on a customised SEO campaign which includes:

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A technical SEO audit or ‘health check’ helps identify areas that may be impeding positive user experiences. As part of a website audit, our SEO team will analyse your site’s structure and navigation, look for broken links, test page speed and more.

 

READ MORE >

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One of the most important aspects of SEO strategy, keyword research is the process of identifying the right Google search terms for your target audience. We use a range of leading SEO tools and techniques to identify the right keywords for your Brisbane SEO campaign.

 

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Updates to Google’s algorithm have made local search more important than ever before. To increase your SERP (Search Engine Results Page) visibility, a Brisbane local SEO specialist will draw data from the latest SEO trends to optimise your website and drive qualified traffic your way.

 

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By optimising on-page signals such as content, keywords, images and alt tags, we can strengthen your SEO and help search engines better understand your website. This helps to improve your site’s Google rankings and visibility, pushing it closer to the top results on SERPs where the majority of clicks go.

 

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Search engines use off page signals, including backlinks, shared content and brand mentions on social media, to judge the quality and relevance of your site. Bambrick’s Brisbane SEO experts use search engine-friendly techniques to build natural backlink profiles with a strong emphasis on quality over quantity.

 

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It’s best not to wait until your website receives an unnatural link warning from Google before cleaning up your backlinks. Links are an important ranking signal and you just can’t take any chances. As part of our Brisbane SEO services, BAMBRICK provides link cleanup for businesses worried about their backlink profile.

 

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08


Why choose an organic SEO Brisbane strategy

SEO (Search Engine Optimisation) is not the only digital marketing solution our expert team at BAMBRICK can provide to help your business stand out in search results. But with the right strategies in place, SEO is unmatched for its long-term value and staying power.

Search rankings can’t be bought, but when you need quick wins you can ensure your business shows up with Google Ads. Your ads are seen by customers as they search Google for your targeted keywords. You only pay when customers click to visit your website or call. Google Ads offer immediate online exposure which is ideal for seasonal and limited capacity products when you don’t have time to wait for the leads to roll in. The catch is that cost per click varies greatly so your website needs to have a high conversion rate for Google Ads to be profitable.

Trying to outrank your competitors with SEO marketing Brisbane won’t happen overnight, but the ongoing success could be far more cost-effective for your business. An on page SEO specialist carefully selects the most relevant keywords to attract the target audience to your website. Once the optimised content is live and you surge up the Google rankings, you can look forward to a steady flow of organic traffic without having to pay for every click.

The Ultimate Guide To Ranking #1 In Google

If you’re ready to dominate your competition online and bring in a steady stream of organic leads, then read this report immediately.

09


How SEO works for business

Digital marketing through SEO might seem like a luxury when you’re trying to get the most out of every dollar for your business, but it is the only way to get noticed online.

Google doesn’t want to show just any website to its search users. It is looking for informative and authoritative content. And with so many pages vying for attention, your business won’t get to the top spot by chance. Even established international corporations will struggle to get to rank on the first page of Google without a dedicated SEO campaign for their website.

That’s what makes SEO so valuable when it comes to business. An SEO campaign is designed to help your customers find you instead of burning through your budget trying to find customers through traditional marketing tactics like print and TV advertising. With some specialist help from our Brisbane SEO company, you can build meaningful connections with your target audience and grow your brand through a greater online presence.

SEO uses an arsenal of innovative tools to learn what your target market is searching for so we can help you rank #1 for those search terms. Our results-driven Brisbane SEO agency optimises elements of your website this usually includes code and content so that Google sees your website as the relevant and more authoritative source on that topic. That means you’ll have the edge over your competitors when customers are searching for your product or service.

Keyword research is the most important step in the process for business SEO Brisbane. If you don’t have the right keywords on your website then your SEO campaign won’t be effective no matter how dazzling the content is. Organic SEO in Brisbane is about refining our focus to keywords which are specific to the product or service your business offers. You’ll be able to engage with customers more efficiently which means a better return on your investment.

SEO is a long-term strategy that requires lots of time and attention. Having a team of SEO Brisbane specialists dedicated to improving your online visibility and strengthening your digital presence is the way to see real SEO results.

What is the best SEO Strategy?

Not every SEO campaign is created equal. Some SEO companies in Brisbane will cut corners  as they promise to get you on the first page of Google.

These SEO techniques are known as ‘black hat’ tactics. SEO agencies that practice unethical black hat SEO will waste your online marketing budget by attempting to manipulate the major search engines into ranking your website in the top spot. And, trust us, it doesn’t work.

A black hat SEO strategy is designed purely for the benefit of search engines through:

Keyword stuffing
(repeating keywords over and over again)

Link farming

Hidden texts and links

Blog content spamming

Tiny text, hidden text and hidden links

Cloaking

Doorway pages or gateway pages

Bait-and-switch or page swapping

Duplicate content or mirror sites

Keyword stuffing (repeating keywords over and over again)

Link farming

Hidden texts and links

Blog content spamming

Tiny text, hidden text and hidden links

Cloaking

Doorway pages or gateway pages

Bait-and-switch or page swapping

Duplicate content or mirror sites

You may see a boost in organic traffic to your website using black hat SEO, but it breaks all the search engine rules. Google is well aware of these SEO strategies and will exclude your website from search results when they find you’ve been trying to manipulate the algorithm. And that means your business could be even worse off than before you hired an SEO company.

BAMBRICK uses only approved ‘white hat’ practices for our Brisbane SEO services. They are designed for human users with a focus on quality and not merely to appeal to search engines and boost rankings. White hat SEO is a long-term investment with long-lasting results for your business. Not only will these techniques improve your rankings in search results, but they also make your website a much more enjoyable experience for potential customers.

Techniques that are typically used in white hat SEO include: 

Auditing

Writing content and meta tags

Using keywords

Doing research

Link cleanup

Link building

Writing content specifically for human readers

Auditing

Writing content and meta tags

Using keywords

Doing research

Link cleanup

Link building

Writing content specifically for human readers

Contact the best SEO Brisbane team at BAMBRICK to book your free strategy session. You’ll learn how our personalised approach to SEO will benefit your business website.

10


Search Engine Optimisation FAQs

How long for SEO to take effect?

Rankings

There are several variables that come into play that determine how quickly you’ll see your website rankings improve after starting SEO. Most businesses see SEO results in 12 weeks.

Profit

In 12 months, you should be making more from SEO than you spend.

Search Engine Optimisation is a long-term process and no one sees results overnight. Our Brisbane SEO team creates effective SEO strategies that generate qualified leads for the businesses we work with but it’s important to remember that there are many variables involved.

The time it takes to see improvements in your website rankings depends on:

Competitors

If you’re in a crowded market, it may take longer to see SEO results. If you run a niche business, expect to see the magic happen quicker.

Strategy

Strategic choices determine the outcome of any SEO campaign. We will tailor the SEO strategy to your business and roll it out at optimum intervals for maximum success.

Expectations

As mentioned, patience is all-important with a Search Engine Optimisation campaign. Even though it may feel like everything online is immediate, SEO is a long-term strategy and measurable results start to happen after 3-6 months. Search ranking algorithms will always be something of a mystery to everyone, and they’re subject to change.

As your campaign matures and we adjust your SEO strategy to meet the challenges these variables present, you’ll see a noticeable improvement in results. Our SEO Brisbane experts have worked on hundreds of SEO campaigns and understand every step of the process. With that wealth of expertise and knowledge on your side, our local SEO company Brisbane can make SEO work for your business.

What is your process timeline?

Month 1 – Building Credibility

  • Owning/verifying your Google My Business Page
  • Adding your business to online directories to help with your online credibility

Month 2 – Building Content

  • Reviewing and editing existing website content

  • Creating new website content

  • Auditing your website’s structure and code

  • Compiling a report of all necessary changes

Month 3 – Implementing Content

  • Implementing all of the necessary content and structural changes

  • Reviewing all of the implementation for accuracy

Months 4 to 6 – Indexing Content

  • Allowing Google time to find and index the changes

  • Creating content for distribution and link building

Months 7 to 12 – Building Authority

Continuing to grow your website’s authority by creating content for distribution and link building

What work is involved in an SEO campaign?

Strategy Meeting: First up, we want to know everything about your business and what you are hoping to achieve through our SEO Brisbane services. This meeting could be either in person or over the phone. This is where you and your account manager will discuss your campaign, goals, and everything we need to get started.

Keyword Recommendations: We will send you our recommended keywords to target in your campaign. These keywords will be very carefully researched and recommended by our SEO Brisbane experts. Once you are happy with your keywords, we get to work on the keyword mapping. This is where we determine the best pages to target specific keywords on your website.

Local Optimisation Report: You’ll receive a local optimisation report if you have a physical business address that you’re happy to advertise to the public. This is where we create or optimise existing local business listings across the web with your business information including a Google My Business page.

On-Page Report: This report outlines all the content recommendations for your campaign. These will need to be implemented on your website in order to start showing up more prominently in search results. If there are any changes you want to make, we will work together to get everything 100% right before implementation.

Implementation: Once you’ve approved the on-page report, it’s time to get the changes made. We can either make these changes for you or work with your current web team to get the changes made. Once completed, we do a complete check to ensure everything has been implemented correctly on your live website.

Off-page content creation: We will create content for distribution and link building to continuously increase your website’s rankings in Google search results.

Is SEO still relevant in 2021 and beyond?

The short answer is: absolutely! Search Engine Optimisation strategies are more important than ever to ensure your business doesn’t get lost in the digital space.

Take a second to think about your last big purchase. How did you find what you were looking for? People trust Google to tell them what they want to know about a product or service. The internet is now an essential service and the rise of smartphones has only made it easier to do a quick search. All that Google traffic has to go somewhere. Without a dedicated SEO strategy, your business is going to be left behind as your competitors jump at the chance to outrank you.

It’s true that SEO strategies are always evolving and we’ve seen some dramatic changes in recent years. Google’s algorithm updates and new layouts for the search engine results page (SERP) have led some digital marketers to declare that SEO isn’t worth the time and effort. All these changes really mean is that the old SEO strategies won’t work anymore. The top SEO Brisbane specialists will keep achieving positive results using the latest SEO techniques.

Pay-per-click (PPC) strategies like Google Ads and social media have also been touted as the successor to SEO, but it doesn’t have to be an either/or situation. PPC won’t replace the organic traffic from SEO. It’s just another opportunity for potential customers to discover your business as part of a complete digital marketing campaign. An effective SEO strategy will keep driving sustainable traffic to your website leading to more sales and the best return on investment.

Speak to one of our SEO consultants Brisbane. We can design a digital marketing strategy which uses the latest SEO techniques and any combination of our other services.

Do I still need SEO if I don’t sell products online?

Search Engine Optimisation can make or break e-Commerce sites, but even brick and mortar businesses have everything to gain from an effective SEO strategy. Local search has become a valuable digital marketing tactic as consumers use Google to connect with nearby local businesses. When done right, local SEO Brisbane allows people to quickly and easily find your business on Google Maps which means they are one step closer to a purchase.

Around 80% of the Australian population now uses a smartphone and that number is only going to keep climbing. Gone are the days when you needed to ask a stranger for directions now that you have the power of Google in the palm of your hand. When someone uses a mobile device to search for a business near their location, say “restaurants”, Google’s algorithm will show the best match based on relevance, distance and prominence. You could have the tastiest cuisine in town, but Google will send users elsewhere if your business doesn’t have effective SEO.

Google shows this with a local pack on its results page which features the top 3 nearby businesses relevant to the search including a map, reviews, prices and more. It’s one of the best ways to connect with customers in your service area, but ranking for these keywords requires a thorough SEO strategy. Your business must have a website with effective on-page optimisation, a Google My Business page with complete information and good reviews, as well as other key local citations with correct and consistent NAP (name, address, phone) details.

BAMBRICK will focus on local search as part of our wider SEO strategy to improve the rankings for your business. We are an experienced search engine optimisation agency helping local businesses with our Brisbane local SEO packages. Our team of SEO specialists keeps up to date with the latest local search trends to ensure we can deliver the best results for our clients.