Social Media Marketing Brisbane Businesses Can Trust

Social media is the defining technology of a generation. The various platforms have made it easier than ever to share interests, ideas and information with anyone. You can stay connected with friends, discover what’s happening in the world and discuss those current events with total strangers all in the one place. Social media has not only revolutionised how we interact online, it even influences our behaviour when we’re out and about. We share everything on our social media accounts, whether it’s a major life event like a wedding or new baby or just pictures of our food.

Every day there are more than 4.5 billion Likes on Facebook, 500 million Tweets and 95 million photos and videos uploaded to Instagram – and those numbers are always growing. Facebook has the biggest market share of all the social media platforms with about 2.8 billion active users every month who spend on average 20 minutes browsing each time they visit. That includes more than a third of Australians who check their social media at least twice a day. When was the last time you checked your Facebook?

People spend a lot of time on social media which makes it an indispensable tool for businesses looking to build a stronger online presence. Even if you personally don’t understand the appeal of using Facebook, your customers do, and capturing their attention is half the battle with any digital marketing strategy. It makes sense to advertise in the place where your target audience is most likely to look. Just having a social media page will help more customers find you, but a dedicated strategy for social media advertising can transform your business.

• You gain customer insight
• You increase brand awareness and Local SEO visibility
• Your targeted ads get real-time results
• You increase your website traffic
• You know what your competitors are doing
• You build relationships with your customers

When users sign up for social media platforms like Facebook and Instagram, they voluntarily share personal information including their age, gender, interests and location. Those detailed profiles can then be used by advertisers to focus on the specific demographics that make up their ideal customer base. Social media campaigns make it easy to put the right ads in front of the right people and ultimately entice them to make a purchase. If you haven’t embraced the power of social media marketing then your business is missing out.

Discover the boundless potential of our social media marketing services with a free strategy session at BAMBRICK today. You’ll learn exactly how your business can use the targeted reach of social media to attract more customers for less advertising spend.

Getting in front of your target market on the biggest platforms is the key focus of social media advertising and they don’t come any bigger than Facebook. Created in a university dorm room in 2004, Facebook was originally used by students at Harvard to connect with each other. Its popularity soon grew to include other universities, schools, and then everybody around the world with an email address. Facebook is now the third most visited website (behind Google and YouTube) with about 1.8 billion people logging in every single day.

Facebook makes it easy to interact with family and friends, but businesses have also adopted it as an effective way to engage with customers. It’s free to sign up for a business page on Facebook and start promoting your products or services. However, there’s no guarantee these posts will be visible to everyone in your target market. Facebook Ads is the paid option to help drive brand awareness, leads and conversions through social media. You can promote regular posts on your page or create ads that appear across the social network.

Facebook is a flexible advertising platform with a broad range of ad formats and types to cater to your specific business goals. Your ads can appear in the right-hand column or directly in the user’s news feed. The basic ad format is a single image or video with text, but you can also choose to spice things up with multiple images or videos and even a full-screen interactive experience. By understanding the different ad formats and types, you can design the ideal Facebook campaign which will resonate with your target audience.

• Image Ads: single image and text that can be used in multiple different ad types, placements and aspect ratios
• Video Ads: similar to image ads, but using video content to show off your product, service or brand
• Slideshow Ads: made up of multiple images that play in a slideshow using motion, sound and text
• Carousel Ads: readers can flip through multiple images or videos in a single ad, each with its own headline, link or description
• Stories Ads: full-screen images or videos that are shown in between the Stories users watch on Facebook
• Instant Experiences: custom, fast-loading mobile advertising experience that lets users actively engage with your content
• Collection Ads: mobile window-shopping experience that lets readers scroll through your product lineup

Facebook Ads are sold in an auction system with the winner having their ad shown to the relevant audience. The process is automatic, but you’re in control of your budget, campaign goals, and bid strategy. You can set a daily budget or a total budget for the campaign and you’ll only pay when your ads get the desired result. To give you a rough idea, Facebook Ads cost on average $0.97 per click and $7.19 per 1000 impressions, but it varies based on things like your chosen ad format, timing, placement, and target audience.

BAMBRICK are the experts for Facebook marketing Brisbane. Our dedicated team of social media specialists can help you develop a Facebook Ads campaign that makes the most of your advertising budget. Book your free strategy session with our digital marketing specialists now and start seeing real sales results from your social media marketing strategy.

Facebook has the largest audience, making it the preferred platform for social media advertising, but it is far from the only option. Your approach should vary based on your business goals and the specific demographics you’re trying to reach. For example, Facebook’s biggest audience is older than you might expect, with 87% of Australians aged between 43-58 logging on to check their profile at least once a month. Facebook has a broad reach and the other age groups are only marginally less, but understanding the benefits of each platform will help you refine your approach to social media management.

The photo and video sharing platform is second only to Facebook for audience size with more than 1 billion monthly users. Instagram focuses on visually stimulating and engaging content which means you need to create ads to match. Instagram’s core audience skews younger than Facebook with most users aged between 18-34.

Similar to Facebook in terms of audience size, but a bit limited when it comes to advertising options. You can choose a demographic to target using the promoted tweet option, but the demographic options are lesser and more restricted. The majority of Twitter users are men and women aged 18-29.

Focused mainly on professionals, you can advertise effectively on this platform if you’re a B2B company or if you are targeting a specific type of professional. As a professional networking platform, about half of LinkedIn users have at least a college degree while the biggest age group is 30-49.

YouTube has a broad reach in terms of audiences and offers both video ads and static advertising options. It is effective in many ways — raising brand awareness, swaying purchasing decisions, and converting users more than any other social media platform. The downsides? Targeting is limited, and the ads are more expensive.

Our digital marketing team at BAMBRICK will help you choose the right platform so you get the maximum return on investment from your social media advertising. Book a free strategy session today to learn more about our range of social media marketing services.

The value of social media for advertisers comes from the wealth of data that users share about themselves. Your profile is an insight into who you are, where you live, what you like to do, and who you like to do those things with. Social media ads are automatically shown to people who are most likely to find them relevant, but you still need the right message to get results from your digital marketing. For example, a purely sales focused ad is unlikely to pique the interest of someone who doesn’t know your business. They’ll just keep scrolling, even if they fit the profile for your ideal customer.

Most businesses (and even some digital marketing agencies) are wasting their investment in social media because they’re focused on getting the click instead of the customer. With digital campaigns like Google Ads and SEO, your target market is actively searching for the products or services you offer. Social media marketing is about helping your business to find customers which means you need to focus on making a connection with them first. Your approach to Facebook advertising should be aligned with every stage of the marketing funnel from awareness to consideration and ultimately conversion.

Our social media specialists at BAMBRICK can show you how to use the innovative audience selection tools to build a relationship with your potential customers before going for the hard sell. You can target by demographics and create custom or lookalike audiences to show your ads to users who are similar to your best customers. You can also use retargeting ads to entice users who have interacted with your page or visited your website. Once you know who you want to target with your social media marketing, these audience selection tools will ensure that your social media ads always hit the mark.

If you could use specific, proven advice on how to optimise your entire social media marketing campaign then book a free strategy session with the digital marketing experts at BAMBRICK. You’ll get a clear picture of the current status of your social media advertising and the reasons you’re not getting the results you deserve – and how to turn this around quickly and easily.