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The rising influence of social media(and why your business needs it)

Social media is the defining technology of a generation. The various platforms have made it easier than ever to share interests, ideas and information with anyone. You can stay connected with friends, discover what’s happening in the world and discuss those current events with total strangers all in the one place. Social media has not only revolutionised how we interact online, it even influences our behaviour when we’re out and about. We share everything on our social networks whether it’s a major life event like a wedding or new baby or just pictures of our food.

Every day there are more than 4.5 billion Likes on Facebook, 500 million Tweets and 95 million photos and videos uploaded to Instagram – and those numbers are always growing. Facebook has the biggest market share of all the social media platforms with about 2.8 billion active users every month who spend on average 20 minutes browsing each time they visit. That includes more than a third of Australians who check their social media at least twice a day. When was the last time you checked your Facebook?

Social media marketing is so effective because it takes the guesswork out of growing your business.

People spend a lot of time on social media which makes it an indispensable tool for businesses looking to build a stronger online presence. Even if you personally don’t understand the appeal of using Facebook, your customers do, and capturing their attention is half the battle with any digital marketing strategy. It makes sense to advertise in the place where your target audience is most likely to look. Just having a social media page will help more customers find you, but a dedicated strategy for social media advertising can transform your business.

  • You gain customer insight
  • You increase brand awareness
  • Your targeted ads get real-time results
  • You increase your website traffic
  • You know what your competitors are doing
  • You build relationships with your customers

When users sign up for social media platforms like Facebook and Instagram, they voluntarily share personal information including their age, gender, interests and location. Those detailed profiles can then be used by advertisers to focus on the specific demographics that make up their ideal customer base. Social media campaigns make it easy to put the right ads in front of the right people and ultimately entice them to make a purchase. If you haven’t embraced the power of social media marketing then your business is missing out.

Book a strategy session with our social media marketing experts at BAMBRICK today. You’ll learn exactly how your business can use the targeted reach of social media to attract more customers for less advertising spend.

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03

How Facebook can elevate your social media marketing campaign

Getting in front of your target market on the biggest platforms is the key focus of social media advertising and they don’t come any bigger than Facebook. Created in a university dorm room in 2004, Facebook was originally used by students at Harvard to connect with each other. Its popularity soon grew to include other universities, schools, and then everybody around the world with an email address. Facebook is now the third most visited website (behind Google and YouTube) with about 1.8 billion people logging in every single day.

Facebook makes it easy to interact with family and friends, but businesses have also adopted it as an effective way to engage with customers. It’s free to sign up for a business page on Facebook and start promoting your products or services. However, there’s no guarantee these posts will be visible to everyone in your target market. Facebook Ads is the paid option to help drive brand awareness, leads and conversions through social media. You can promote regular posts on your page or create ads that appear across the social network.

Facebook is a flexible advertising platform with a broad range of ad formats and types to cater to your specific business goals. Your ads can appear in the right-hand column or directly in the user’s news feed. The basic ad format is a single image or video with text, but you can also choose to spice things up with multiple images or videos and even a full-screen interactive experience. By understanding the different ad formats and types, you can design the ideal Facebook campaign which will resonate with your target audience.

THE AD FORMATS YOU CAN USE FOR FACEBOOK MARKETING INCLUDE:

  • Image Ads: single image and text that can be used in multiple different ad types, placements and aspect ratios
  • Video Ads: similar to image ads, but using video content to show off your product, service or brand
  • Slideshow Ads: made up of multiple images that play in a slideshow using motion, sound and text
  • Carousel Ads: readers can flip through multiple images or videos in a single ad, each with its own headline, link or description
  • Stories Ads: full-screen images or videos that are shown in between the Stories users watch on Facebook
  • Instant Experiences: custom, fast-loading mobile advertising experience that lets users actively engage with your content
  • Collection Ads: mobile window-shopping experience that lets readers scroll through your product lineup

Facebook Ads are sold in an auction system with the winner having their ad shown to the relevant audience. The process is automatic, but you’re in control of your budget, campaign goals, and bid strategy. You can set a daily budget or a total budget for the campaign and you’ll only pay when your ads get the desired result. To give you a rough idea, Facebook Ads cost on average $0.97 per click and $7.19 per 1000 impressions, but it varies based on things like your chosen ad format, timing, placement, and target audience.

Our social media specialists at BAMBRICK can help you develop a Facebook marketing campaign that makes the most of your advertising budget. Book your free strategy session now and start seeing real sales results from your social media.

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What our clients say

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Michael Sherlock

- Sentinel Property Group

“Having worked with countless marketing and PR firms in my former position as the CEO of Brumby’s Bakeries, I find Bambrick refreshingly responsive and insightful. I’ve worked with Bambrick for years now and was really excited by the opportunity to involve them in my latest project at Sentinel Property Group.”

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Carla Cook

- ResortBrokers Australia

“The team at Bambrick are a pleasure to work with because they are a local company that give us the opportunity to work alongside them on our campaigns and help us to execute all of our concepts and plans effectively. We really enjoy our regular strategy meetings and always feel welcome to put any of our ideas on the table.”

chris slade

Chris Slade

- The Driving School

“After our first meeting with Bambrick we were instantly impressed with their professionalism. We believe that Google Adwords will be of utmost importance for our survival in this difficult time. Bambrick are very good at what they do, and are always available to chat via email or phone call. I highly recommend them.”

04

Finding the right platform for your social media marketing goals

Facebook has the largest audience, making it the preferred platform for social media advertising, but it is far from the only option. Your approach should vary based on your business goals and the specific demographics you’re trying to reach. For example, Facebook’s biggest audience is older than you might expect, with 87% of Australians aged between 43-58 logging on to check their profile at least once a month. Facebook has a broad reach and the other age groups are only marginally less, but understanding the benefits of each platform will help you refine your approach to social media management.

IN ADDITION TO FACEBOOK, THE SOCIAL MEDIA ADVERTISING CAMPAIGNS THAT YOU MIGHT LIKE TO CONSIDER INCLUDE:

Instagram:

The photo and video sharing platform is second only to Facebook for audience size with more than 1 billion monthly users. Instagram focuses on visually stimulating and engaging content which means you need to create ads to match. Instagram’s core audience skews younger than Facebook with most users aged between 18-34.

Twitter:

Similar to Facebook in terms of audience size, but a bit limited when it comes to advertising options. You can choose a demographic to target using the promoted tweet option, but the demographic options are lesser and more restricted. The majority of Twitter users are men and women aged 18-29.

LinkedIn:

Focused mainly on professionals, you can advertise effectively on this platform if you’re a B2B company or if you are targeting a specific type of professional. As a professional networking platform, about half of LinkedIn users have at least a college degree while the biggest age group is 30-49.

YouTube:

YouTube has a broad reach in terms of audiences and offers both video ads and static advertising options. It is effective in many ways — raising brand awareness, swaying purchasing decisions, and converting users more than any other social media platform. The downsides? Targeting is limited, and the ads are more expensive.

Our digital marketing team at BAMBRICK will help you choose the right platform so you get the maximum return on investment from your social media advertising. Book a free strategy session today to learn more.

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05

The common mistake to avoid with social media marketing campaigns

FEELING FRUSTRATED BY THE GROWING COMPLEXITY AND THE TIME YOU NEED TO SPEND ON YOUR FACEBOOK MARKETING? LET US MAKE IT SIMPLE WITH OUR PROVEN STRATEGIES FOR SOCIAL MEDIA MANAGEMENT.

The value of social media for advertisers comes from the wealth of data that users share about themselves. Your Facebook profile is an insight into who you are, where you live, what you like to do, and who you like to do those things with. Facebook will automatically show ads to people who are most likely to find them relevant, but you still need the right message to get results from your social media marketing. For example, a purely sales focused ad is unlikely to pique the interest of someone who doesn’t know your business. They’ll just keep scrolling, even if they fit the profile for your ideal customer.

Most businesses (and even some digital marketing agencies) are wasting their investment in social media because they’re focused on getting the click instead of the customer. With digital campaigns like Google Ads and SEO, your target market is actively searching for the products or services you offer. Social media marketing is about helping your business to find customers which means you need to focus on making a connection with them first. Your approach to Facebook advertising should be aligned with every stage of the marketing funnel from awareness to consideration and ultimately conversion.

Our social media specialists at BAMBRICK can show you how to use Facebook’s innovative audience selection tools to build a relationship with your potential customers before going for the hard sell. You can target by demographics and create custom or lookalike audiences to show your ads to users who are similar to your best customers. You can also use retargeting ads to entice users who have interacted with your page or visited your website. Once you know who you want to target with your social media marketing, these audience selection tools will ensure that your Facebook Ads always hit the mark.

Core Audiences:

Define an audience based on criteria such as age, interests, geography and more. With Core Audiences, you set the rules for where your ads are delivered and you can adjust your audience to be as broad or well-defined as you like.

Custom Audiences:

Get back in touch with people who have engaged with your business, online or off. Custom Audiences allow you to connect with people who have already shown interest in your business, whether they’re loyal customers or people who have visited your website or store.

Lookalike Audiences:

Reach new people whose interests are similar to those of your best customers. Lookalike Audiences are a fast and effective way to connect with people who are likely to respond to your ads. All you need to do is create a source audience of people you know. Your ads will then reach people with common interests and traits.

If you could use specific, proven advice on how to optimise your entire social media marketing campaign then book a free strategy session with the digital marketing experts at BAMBRICK. You’ll get a clear picture of the current status of your social media advertising and the reasons you’re not getting the results you deserve – and how to turn this around quickly and easily.

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How will we be different than the last agency?

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ROI DRIVEN

Every decision we make is based on getting you the maximum return on investment.

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RELATIONSHIP FOCUSED

We only make money when you do. We’re in it for the long haul, not quick wins.

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ADAPTABLE & UPDATED

Industry changes and shakeups? We’re the first to know. Ever updated and adaptable.

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Do social media campaigns really work?

THE WIDE REACH OF SOCIAL MEDIA MARKETING CAN TRANSFORM YOUR DIGITAL CAMPAIGN WITHIN DAYS. ALL YOU NEED IS THE RIGHT EXPERTISE ON YOUR SIDE.

Our experienced digital marketing team at BAMBRICK have helped hundreds of businesses in Brisbane and across Australia to realise the full potential of social media advertising. We’re confident in our proven strategies for social media marketing and we’ll work with you to develop a campaign that is aligned to your business goals. When you work with our social media specialists, you can expect to see real, measurable results just like these happy clients.

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GIULIANA BONEL
Marketing & Communications Director
BRISBANE POWERHOUSE

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giuliana-bonel
GIULIANA BONEL
Marketing and
Communications Director
BRISBANE POWERHOUSE

BAMBRICK EFFECTIVELY MANAGE SEO AND DISPLAY ADVERTISING FOR THE BRISBANE POWERHOUSE BRAND, INCREASING TRAFFIC TO OUR WEBSITE AND PROVIDING VALUABLE INSIGHTS INTO AUDIENCE BEHAVIOUR.

They also work on a number of major campaigns designed to drive ticket sales for key projects such as Brisbane Comedy Festival across Facebook advertising, SEO and display. Their solid understanding of our diverse product, plus our current and growth audiences, ensures a strategic approach to their campaigns and has resulted in an increased reach that is easily trackable. We particularly value their responsiveness. Bambrick are key to our effective digital strategy and I would have no hesitation in recommending the team.

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How to use Facebook and Instagram to get more customers faster and for less ad spend

Discover how to minimise the frustrations from the growing complexity and time it takes to create and manage Facebook campaigns.

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