Google Ads Management Brisbane

Running a successful business in today’s crowded online marketplace is about more than just having the best products or services. You also need to have the best digital marketing campaign. We know that about 83% of the Australian population is connected to the internet and almost two thirds of users have purchased goods and services online. It’s a lucrative market, but how do you entice all of those potential customers to buy from your website?

Google Ads is such an effective online marketing strategy because it can put your business in front of shoppers at the precise moment they’re looking to make a purchase. Traditional advertising through print, TV and radio can be seen by anyone at any time. You have no way of really gauging their buying intent. With a dedicated Google Ads campaign, you will always reach your target audience when it makes sense for them to come across your ad.

PPC advertising gets better over time because you can keep optimising your ads based on the data gathered. Every click gives you more insight into exactly what your customers want – even when they’re not generating sales. You can also use Google Remarketing to connect with potential customers who’ve visited your website but left without converting. Past visitors will see these ads while they are browsing the web, keeping your brand at the front of their minds and persuading them to come back for more.

If you have an E-Commerce business, Google Ads also allows you to market your products directly in search results with Google Shopping Ads. Online retailers can upload product data to Google Merchant Centre, which is used to create listings that include a high-quality image and price. These ads are shown in a comparison shopping engine to people who are already searching for the types of products you sell. Google Shopping Ads also get the premium spot at the top of the results page as their visual format attracts more clicks.

Ready to get started with your own Google search ads? Book a strategy session with the Google Ads experts at BAMBRICK today. You’ll get a clear picture of how a targeted Google Adwords campaign could be the best thing you’ll ever do for your business.

It’s no secret that the more focused your online marketing campaigns are, the more clicks you will generate. However, the biggest mistake we see from many businesses – and even professional marketing companies – is chasing clicks over customers. You may have designed the perfect ad, but you need to show it to the right people at the right time. Google Ad Words management is about testing and refining your campaign to give your business the best chance of success.

Our experienced PPC management team at BAMBRICK will do a complete review of your current Google Ads campaign and give you specific recommendations on how to decrease your traffic costs, improve your conversion rates and start getting better quality leads, more cost-effectively. We’ve developed our PPC strategies over hundreds of campaigns and we’re confident we can achieve optimal results for your business with personalised Google Ads services including:

Google Ads allows you to confidently target your ideal customers, but only if you know what they’re actually looking for. Keyword research is the first step of any search engine marketing campaign. Essentially, the keywords you select should be aligned with your business goals and have the highest search volume. Some low volume keywords may also be relevant, but if your chosen keywords aren’t driving web traffic then there’s little point in keeping them.

Poor keyword management is the number one reason why Google Ads cost some business more than they need to. It’s not enough to only focus on the most important keywords for your business, you also need to choose what not to target so there’s no wasted budget. While managing your keywords effectively won’t fix all that’s wrong with your PPC efforts, it needs to be given the time and attention it deserves as part of your overall Google Ads strategy.

The impact of the website or landing page that you send users to is a crucially important aspect of all PPC campaigns. Many businesses work hard at optimising their Google Ads to entice users to click only to send them to an unappealing webpage which they promptly leave. Getting people to your landing page is essentially what Google Ads are all about, but if it doesn’t convert users into high-quality leads then it’s nothing but a wasted click.

There is no one-size-fits-all approach to creating landing pages. However, high-converting pages do share common characteristics, including a strong headline, a logical flow that encourages users to keep reading, a testimonial that builds trust, and a great call to action that really inspires. It will take some work to get right, which is why split testing is an important step, but captivating landing pages have the power to transform Google Ads campaigns.

If you’re not adjusting your bids to take into account factors such as time, device and location, then it’s safe to say that you’re not getting as much from Google Ads as you could be. Monitoring the performance of ads on different devices enables you to identify which devices your ads are performing well on and which aren’t. You can then maximise your budget with more targeted ads which means more qualified leads and better ROI from your Google Ads.

The same technique can also be applied to time and location. By consulting your data, you can determine the time of day your target audience is likely to be online and adjust your ad bids accordingly. You can also use data to see which search locations are delivering the highest conversions and bid higher in those locations and lower in others – if you choose to bid for them at all. Don’t forget that you can exclude geographical areas to use your budget more wisely.

Not understanding their target audience has prevented many businesses from realising the full potential of Google Ads. If you don’t have the complete picture of your ideal customer, how can you create Google Ads campaigns that will entice them to click? This is why you need to take the time to develop a detailed buyer persona including their needs, desires, concerns and behaviour. The more comprehensive your buyer personas, the easier it will be to tailor your ad copy, images, offers and calls to action to appeal to these people.

Buyer personas are crucially important to Google Ads campaigns, but you also need to understand their intent or position on the marketing funnel to convert that interest into sales. You could be wasting your budget by trying to target potential customers with the wrong message. When you know which stage of the funnel a customer is at (awareness, interest, consideration, purchase) then you can then personalise every element of your ads and landing pages.

Your visibility in search results can make or break your business. People trust Google to tell them what they want to know about a product or service. If they can’t find your website on the first page then they’re probably not going to make a purchase from you. We recommend Google Ads as the absolute strategy for immediate online lead generation. It puts your business right at the top of the results page when potential customers are searching for what you offer.

Google Ads campaigns are a quick and effective way to improve your online presence, but the catch is that the cost of each click varies greatly. If your website has a high conversion rate then Google Ads will be profitable. If too many users are clicking on your ads without generating sales then it may not be sustainable. That’s why we recommend a combination of Google Ads and SEO to provide long-term lead generation for your digital marketing budget.

Search Engine Optimisation (SEO) is about showing Google that your website is the most relevant for a particular search phrase. Organic traffic from search results means you don’t have to pay for every click, but you won’t surge up the rankings overnight. Even the best SEO strategy will take time for you to see the results which is where a Google Ads campaign will give your business a boost. The different digital marketing strategies can be used to complement each other and ensure potential customers always find your business in Google.

Speak to our digital marketing experts at BAMBRICK. We can design a complete strategy including our professional Google Ads management, SEO, and any combination of other services to guarantee that your business isn’t left behind online.