To create buyer personas for your business, you need to ask your existing customers both closed and open-ended questions. Some of the questions that you should ask include:

  • What is your job role?
  • What are your biggest challenges?
  • What does a day in your workplace look like?
  • What does it mean to be successful in your role?

There are several ways you can ask your customers questions, including:

  • Customer surveys
  • Interviews (phone & in person)
  • Web surveys (popups)

The method(s) you use to create buyer personas for your business will depend on how you interact with your customers and how your website is set up — whatever works for you.

Once you have defined your buyer personas — two or three is fine to start with, you can create more at a later date if need be — you’ll be in a better position to tailor your communications and content to meet the needs and desires of your target audience.