Search engines judge your website’s quality and relevance by looking at what others say about your site. Known as off-page SEO, this technique involves building a network of quality links and shareable content.


Off-page SEO factors



These activities not only build a network of quality links but also increase trust and social value. As a leading search engine optimisation company that exclusively uses White Hat link-building techniques, we know the best way to approach off-page SEO is through high-quality, authoritative and engaging content that users will likely find useful and shareable.



What is the difference between on-page SEO and off-page SEO? On-page SEO is everything that happens on pages on your website including written content, images, videos, internal linking, and off-page SEO efforts related to everything that happens on other websites, about your website (usually in the form of linking to your site in the anchor text).

The three main aspects of off-page SEO are link building, social media sharing and social bookmarking.


Link building is the best-known off-page SEO method. By building off-page SEO links that direct to your website (backlinks), you are getting votes to outshine your competitors and perform better in the search rankings.

If a guest post or private blog networks you as a reference and links back to your webpage, it is letting search engines know that your web page has useful, authoritative information. Creating and building a comprehensive spread of editorial backlinks should be a primary component of your link-building strategy.


Social media and website SEO are intertwined because of the increasing link-building and ranking capacities of social signals – brand mentions, likes, shares, etc. Effective management of your social media profiles not only empowers your social engagement, it also boosts your search engine rankings.


Social bookmarking may not be as popular as it was before, but it remains a great way to generate traffic to your website. Unlike social networking, where the focus is on your engagement with other users, bookmarking is concerned with promoting your content through your niche.

Sharing content on websites like, and is an example of social bookmarking.

An effective off-page SEO strategy will provide benefits and opportunities that take your local business to the next level. Higher rankings lead to better exposure, which leads to increased traffic. Regardless of your marketing goals and the SEO company that assists you in achieving those goals, any SEO campaign needs to improve off-page SEO, as well as on-page, to be successful.

We’d love to help you plan and execute your off-site SEO strategy. The first step is to do an off-page SEO audit. We will run your website through our off-page SEO checklist and check on all aspects of on-page SEO and off-page SEO for your website, including finding broken links etc. Over the last 20+ years, Bambrick has created campaigns for over 500 businesses in Australia. Talk to one of our Brisbane SEO experts today by sending us a message through our Contact Form.


Is off-page SEO important?

Yes, off-page SEO is important for improving the visibility and ranking of a website in search engine results pages (SERPs). Off-page SEO involves activities done outside of the website itself to improve its search engine rankings. These activities primarily focus on building backlinks from other authoritative websites, social media promotion, influencer outreach, guest blogging, news sites and online reputation management.
Off-page SEO is crucial because search engines like Google high-quality links as “votes of confidence” from other websites. When a website has a high number of quality backlinks from reputable sources, search engines perceive it as more trustworthy and relevant, thus improving its ranking in search results.

However, it’s essential to focus on quality over quantity when it comes to off-page SEO. Building spammy or low-quality backlinks can actually harm your website’s reputation and ranking. Therefore, it’s crucial to engage in ethical and strategic off-page SEO practices to achieve sustainable results and enhance your website’s online presence.


Expanded: Link Building Service

Link building is an integral aspect of any comprehensive SEO strategy, and executing a well-planned link-building campaign can significantly enhance a website’s search engine ranking and visibility. For businesses seeking to boost their online presence, employing professional link-building services is often the preferred route. These services specialise in acquiring high-quality backlinks from authoritative websites, which are essential for improving a site’s credibility and trustworthiness in the eyes of search engines.

The cornerstone of any effective link-building strategy is the acquisition of high-quality backlinks. These backlinks originate from reputable sources and serve as a testament to the website’s authority and relevance within its niche. Securing high-quality backlinks requires a strategic approach that involves outreach, relationship-building, and content creation tailored to appeal to target audiences and industry influencers.
When embarking on a link-building campaign, partnering with a specialist link-building agency can streamline the process and ensure optimal results. A link-building agency possesses the expertise and resources to devise and execute a customised link-building strategy tailored to the unique needs and objectives of each client. By leveraging their industry connections and experience, these agencies can secure valuable backlinks that drive organic traffic and improve search engine rankings.

While global visibility is essential, local businesses can benefit immensely from local link-building efforts. Local link building focuses on acquiring backlinks from websites within the same geographic region or industry niche, thereby enhancing a business’s visibility in local search results. This targeted approach helps businesses attract relevant traffic and potential customers within their locality.
For businesses seeking professional assistance with their link-building efforts, partnering with a reputable link-building company is crucial. A reliable link-building company offers a range of services, including link prospecting, outreach, content creation, and performance tracking, to ensure the success of their clients’ campaigns. By entrusting their link-building needs to a reputable company, businesses can focus on their core operations while reaping the benefits of improved search engine rankings and increased organic traffic.

In today’s competitive online landscape, the expertise and resources provided by link-building agencies are invaluable. These agencies specialise in navigating the complexities of search engine algorithms and industry trends to deliver tangible results for their clients. By collaborating with a reputable link-building agency, businesses can enhance their online visibility, attract targeted traffic, and achieve sustainable growth in the digital realm.

In conclusion, link building plays a pivotal role in enhancing a website’s visibility and domain authority in the eyes of search engines. Whether through high-quality backlinks, local link-building efforts, or professional link-building services, businesses can leverage strategic link-building strategies to improve their search engine rankings and drive organic traffic to their websites. By partnering with experienced professionals and adopting a holistic approach to link-building, businesses can position themselves for long-term success in an increasingly competitive online landscape.