A Marketing Funnel Agency’s Guide to Funnel Marketing

In today’s dynamic digital marketing landscape, understanding and implementing an effective marketing funnel strategy is crucial for any business aiming to thrive. From eCommerce startups to established business entities, the essence of funnel marketing cannot be overstated. As an established marketing funnel agency, BAMBRICK is no stranger when it comes to the intricacies of sales funnels. We will walk you through the critical stages of the sales funnels and illustrate how full funnel marketing can transform your business’s approach to attracting, engaging, and converting prospects into loyal customers.

What is a marketing funnel?

This seems like a good place to start. With so many sales terms and digital jargon, it can be easy to get lost and confused.

A sales funnel or marketing funnel, often visualised as an inverted pyramid, represents the visitors’ journey from awareness to action. It is segmented into various stages—awareness, interest, decision, and action (AIDA)—each requiring a tailored sales approach. Full funnel marketing encompasses strategies that engage potential customers at every stage of this funnel, ensuring no opportunity for conversion is missed.

Below, we will take a look at the standard format of the marketing pyramid.

The stages of the marketing funnel

As we touched on above, the AIDA model is the most common form of sales funnel and outlines the evolution of the customer journey when experiencing ads.

Awareness

The top of the funnel. At this stage, potential customers become aware of your business and its offerings. SEO plays a pivotal role here by enhancing your digital presence through search engine rankings, as highlighted by our insights into digital marketing and SEO best practices.

Interest

Once awareness is achieved, the next step involves nurturing interest. Content that educates and informs, proving your business as an authoritative and trustworthy source, is crucial. This aligns with our emphasis on creating informative, helpful content for SEO success.

Decision

Here, potential prospects are considering their purchase options. PPC campaigns and a well-designed website can provide that extra push towards making a decision, showcasing the immediate benefits and convenience of choosing your service or product.

Action

The final stage involves prompting the potential customer to take action. Effective lead response strategies and a clear sales journey strategy are essential in converting leads into sales without unnecessarily increasing the marketing budget.

The role of a sales funnel agency

A sales funnel agency is there to make sure your sales funnel is working as effectively as possible, driving customers to the right landing page so that your business can generate sales and leads. At BAMBRICK, we take on client projects and master the art of guiding future customers through a well-structured sales funnel.

From initial awareness to the final purchase, we ensure every step is optimised for conversion, making the entire buying process seamless for both businesses and consumers. Their strategic approach not only elevates brand visibility but also enhances customer engagement, turning visitors into loyal customers.

Implementing full funnel marketing strategies

Here are some of the most efficient ways to incorporate full-funnel marketing strategies into your sales campaign.

SEO

Incorporating SEO content that is helpful and answers potential queries aligns with ensuring visibility in search engines during the awareness stage.

PPC Campaigns

Fast-tracking visibility and driving targeted traffic during the interest and decision stages.

Social Media Marketing

Engaging with consumers on platforms like Facebook, Instagram, and LinkedIn helps in building relationships throughout the funnel.

Website Optimisation

Ensuring a seamless experience for leads as they transition from interest to action.

Measuring success

Measurable results are the hallmark of a successful marketing strategy. With digital marketing, tracking progress through analytics and key performance indicators is essential in understanding which strategies work and where adjustments need to be made.

A comprehensive approach, one that includes tracking metrics across SEO improvements, PPC campaign performance, lead generation, landing page effectiveness, social media engagement, and conversion rates, provides a holistic view of your sales funnel’s effectiveness.

How can a marketing funnel agency help your business?

A marketing funnel agency specialises in crafting the ultimate customer journey, transforming casual browsers into loyal customers through a carefully designed sales funnel. By partnering with such an agency, you can unlock a pathway to increased engagement and conversion rate optimisation, tapping into sophisticated strategies that guide potential customers from awareness to decision-making.

Sales funnels are meticulously engineered to resonate with your target audience at every stage, ensuring that each touchpoint is optimised for maximum impact. The expertise of a marketing funnel agency lies in its ability not just to attract leads but to nurture them into valuable conversions, fostering sustainable growth for your business.

What sets BAMBRICK apart?

As a recognised marketing funnel agency, BAMBRICK can support your business by integrating the right mix of content, email marketing, SEO, and targeted ads to create a compelling narrative that moves your audience to act.

We’re not like other agencies. At BAMBRICK, we’re committed to helping you generate new leads and customers through our comprehensive sales funnel strategy. From the first interaction to the final questions, we strive to create a glide path that turns website visitors into paying customers.

Our easily customised sales funnels have helped many businesses transform their sales so that they can generate leads and reach prospective customers. Our highly effective sales funnels have been used by marketing professionals to optimise the sales process so that you can get the best ROI on your marketing efforts.

Don’t wait. Book now for your FREE 60-minute sales funnel strategy session. We will show you precisely how you can optimise your sales funnels to generate leads and captivate your target audience.

Optimising conversion with a tailored sales funnel

An effective online sales funnel isn’t going to be a one-size-fits-all solution, which is where a sales funnel agency can make the difference. It isn’t enough to just follow the latest trending sales funnel services online because building sales funnels is an art in itself. A marketing funnel agency will offer ongoing support to optimise organic traffic and customer engagement so that you can lure potential buyers and convert them into more sales.

This is why you need a tailored sales funnel.

A tailored sales funnel, carefully designed to guide potential customers from awareness to action, can dramatically amplify your conversion rates. By leveraging the insights and experience of a sales funnel agency, businesses can craft sales funnels that not only capture and retain the interest of potential customers but also smoothly guide them towards making a purchase.

The key is to create a seamless, engaging, and responsive funnel experience that eliminates barriers to conversion. Through detailed analysis and strategic planning, effective sales funnels can be developed to pinpoint where prospective customers disengage in the funnel and apply targeted interventions to keep them moving towards conversion.

Whether you’re introducing new products, entering new markets, or simply looking to increase your sales, understanding the intricate mechanics of sales funnels is indispensable. In this digital age, where competition is fierce and customer attention spans are short, investing in a well-optimised sales funnel could be the game-changer your business needs to thrive.

How do you create sales funnels in marketing?

Crafting a sales funnel is akin to charting a path through a tall maze-like marketplace. You must lead your potential prospects from awareness to the point of purchase with the finesse of a seasoned guide. At the heart of this endeavour lies the artful construction of sales funnels, a process that a marketing funnel agency excels at.

We discussed the four key principles of a sales funnel earlier. Now, we will discuss a detailed sales strategy to help you generate more leads and bring in more money.

Step-by-step plan on building your own sales funnel

Whether you’re a blossoming entrepreneur eager to skyrocket your sales or an established business looking to refine your strategies, mastering the art of creating effective sales funnels is indispensable. As an established marketing funnel agency, we’ve distilled our expertise into a comprehensive step-by-step plan that assists you from the first stage to the last.

By focusing on the essentials of sales funnels, our plan empowers you to transform casual browsers into loyal customers, fostering your business’s growth and sustainability.

Define your Target Audience

This is the obvious first step. Who is your target audience, and no, it can’t just be ‘everyone’. If you want to generate sales, you need to understand your potential clients. What is the age demographic? Gender? Location? Interest? The first step any agency owners will tell you is to figure out who you are targeting.

For your funnel to work, you need to appeal to the right target audience. Consider the emotional needs of your target audience, and strive to solve your customer’s problems. This will push them towards a sales decision.

Create Awareness

How do you expect to lure prospective clients and drive traffic to your sales page if users don’t know your business exists? Creating awareness is crucial in steering potential clients into your sales funnel. Some of the best ways to create awareness come through social media posts, email campaigns, and lead magnet landing pages.

Create A Lead Magnet Landing Page

Get your web developers working because your business will need a strong lead magnet page to start generating leads. Lead magnets are the key to lead generation, allowing a marketing team to reach more clients by persuading them to submit their contact information in exchange for a service or promise. Lead magnets are tried and trusted, helping to create sales by enticing prospects into the sales funnel.

For instance, when you sign up for a free trial or download a free template in exchange for your email address, you have entered into a lead magnet funnel, where a marketing team or business will now try to convert you into a paying customer or potential client. This marketing strategy is a fundamental part of the highly effective sales funnel and is used by other agencies to drive sales and lead generation.

Start An Email Campaign

One of the best approaches in content marketing is to invite potential prospects into your funnel through email marketing. Email marketing takes your prospects from mere viewers to engaged shoppers and is a staple in the AIDA funnel. If your marketing strategy doesn’t include email campaigns, then you’re robbing yourself of more sales.

Did you know that it’s ten times more difficult to acquire a new customer than to sell to an existing customer? Email marketing allows you to consistently generate new prospects while maintaining your current email list. It is crucial in delivering your core offer, generating sales, and optimising your conversion rate.

Target Social Media Marketing

Where do most of today’s audience spend their spare time? On their phones. And what are they doing on their phones? Scrolling Instagram, Facebook, and TikTok. So, where should your business be targeting these customers? Exactly where you know they will be.

To get them to your landing page, you must first meet them where they live, so tell your project manager to create a sales funnel that incorporates social media marketing. Otherwise, you’re isolating a massive chunk of your audience. Social media marketing funnels can help your business reach prospects while they’re scrolling social media, a must in conversion rate optimisation (CRO).

Always Stay In Touch

Not every marketing agency will stay in touch, but that’s what separates BAMBRICK from our clients, and that’s what should separate your business from your competitors. Staying in touch is one of the best ways to generate continued sales and meet your conversion rate goals.

Maybe you’re answering final questions and engaging with visitors in the comment section, or perhaps you’re sending a ‘we miss you’ email to customers who haven’t shopped with you in a while.

Staying in touch with your clients is vital not only in building trust between customers and business but also in renewing awareness and inspiring sales. All it takes is a random ‘15% off’ or ‘FREE Shipping for 24 hours’ email to rejuvenate your conversion rate and boost your sales. To an absent-minded customer, it’s the little things that count.

Why do you need to be clear on how your sales funnel works?

For any agency or business seeking to refine its marketing and sales strategy, clarity on how your sales funnels operate forms the bedrock of successful customer conversion. Recognising each stage of your marketing funnels – from awareness to action – illuminates the path your potential clients travel. It empowers you to place the right signposts along the way, guiding them closer to the right landing pages and sales decisions with every step.

This clarity not only enhances the effectiveness of your marketing efforts but also builds a strong foundation for lasting customer relationships. In essence, mastering the mechanics of your sales funnels is not just a strategy; it’s a commitment to nurturing the customer’s journey with intention and precision.

Understanding how your sales funnel works can provide essential insight that can help you make the right tweaks and improvements in future campaigns. A sales funnel agency can examine the insights and determine what is working and what is not working. Maybe you need to optimise your landing page, or perhaps your core offer is not enticing enough. Understanding how your funnel works will make a difference in how you perform in future campaigns.

How to optimise your sales funnel

Continuously optimising your sales funnel will pay dividends in the long term. By meticulously analysing each step, you can identify and eliminate any obstacles, thereby smoothing the customer’s path to purchase. This approach not only enhances the user experience but also boosts your conversion rates, ultimately driving up sales. Remember, a seamless funnel is key to keeping your prospects engaged and willing to return.

Improve Landing Pages

Your landing page is an essential aspect of a compelling sales funnel. The landing page will be one of the first interactions that you have with visitors who have engaged with your sales funnel, so if it doesn’t capture their attention, you’re going to struggle to persuade them to make a purchase.

Ensure your landing page is sleek, eye-catching, and straight to the point. Don’t overwhelm visitors with an essay of words and a gallery of images. They won’t know what they’re looking at. Instead, keep it simple and give guests a clear and concise overview of the product or service that you are promoting on the page. Include a simple call to action that keeps them in your sales funnel.

Create Impactful CTAs

Speaking of calls to action, if your CTA doesn’t captivate, then your sales funnel won’t either. A profound call to action will help to maximise the output of your sales funnel, solving the audience’s problem by clearly articulating why they require your product or service.

A strong call to action will help to progress prospects further through the sales funnel, directing them closer to the point of purchase. Make it short, impactful, and powerful. Don’t overthink it. After all, what are you more likely to click on, a bright red ‘Shop Now’ button or a swarm of boring text?

Simplify the Sales Process

We say it plenty, but we’ll say it again. Your audience has no attention span, so don’t complicate the sales process. In fact, according to HubSpot, the average attention span when scrolling social media is about 1.7 seconds. That doesn’t exactly leave a large window to drive users to your sales funnel.

So, by simplifying the sales process, you stand a greater chance of gaining and maintaining (even briefly) the audience’s attention, which may give you enough time to persuade them to enter your sales funnel. In this situation, time is of the essence, so if your process is too complex, your audience will give up. Don’t lose your customers at the bottom of your sales funnel. Keep it simple.

Re-target Customers

As we said earlier, it’s ten times harder to attract new shoppers than it is to entice your current shopping base. The sales funnel doesn’t end at the sale. Target and re-target those loyal shoppers through remarketing strategies that keep customers engaged and attentive. Don’t let them forget about your business.

Re-targeting this audience can help to build social proof while orchestrating future sales and ensuring your marketing efforts don’t go to waste. If they trust you enough to purchase once, make sure you’re following up because it’s more than likely that they’re willing to purchase again. Therapeutic brands are nailing this method right now with the ‘subscribe and save’ policy on health and beauty products that they know their audience will need to keep re-purchasing.

Monitor Analytics

If you’re focused on conversion rate optimisation and want to ensure that you continue to generate leads, it is important that you use and monitor analytics to improve your marketing strategies. Sales analytics tools can help you recognise successful and unsuccessful areas in your marketing strategy, identifying everything from the outcomes of your lead magnets to your engagement strategies.

Final thoughts

In an era of constantly evolving consumer behaviour, having a robust sales funnel strategy is more than a necessity; it’s a competitive advantage. Full funnel marketing, when executed correctly, not only guides potential customers through their purchasing journey but also fosters loyalty and repeat business. Remember, the key to sales funnels is not just about attracting leads; it’s about nurturing them at every stage of their decision-making process.

If your business seeks to optimise its sales funnels, consider a seasoned funnel marketing agency like BAMBRICK. With the right expertise and strategic approach, we can help business can achieve its goals, from raising brand awareness to driving conversions and beyond.

Book now for your FREE 60-minute sales funnel strategy session. We will show you precisely how you can optimise your sales funnels to generate leads and captivate your target audience.