There is an ever-increasing demand for the work and services provided by charities and nonprofit organisations. In turn, these organisations must meet these demands. Whether there’s a need for funds or volunteer time, the real challenge for any organisation is connecting with the people. This need for people’s attention is the first hurdle. How and what you present them with is in itself a challenge.
Nonprofits and charities are in competition with each other as there is a huge range of organisations set up to help out whatever they need, from feeding hungry families to helping sick children as they recover to animal shelters and the like. In fact, there’s such a diverse array of organisations all after donation dollars and volunteers to help, that the competition for the top places in search engines can be fierce.
The principles of marketing using SEO
The principles of SEO for nonprofits and SEO for charities are exactly the same as those required by any for-profit organisation. Search Engine Optimisation (SEO) requires you to deliver well-written, quality content that chooses relevant target keywords and matches the search intent of your target audience.
Content needs to be produced in many formats, such as
- Blog posts,
- Infographics, and
- YouTube videos
Posting these formats on your site as well as any number of social media sites will help to rank your charity or nonprofit in Google in an organic list on their Search Engine Results Pages (SERPs).
How Can We Help Your Charity or Nonprofit with an SEO Campaign?
We will customise a solution focused on your needs as an organisation. Our SEO solutions are designed to place your organisation’s website at the top of Google search results for keywords that will actually convert.
We Are Different – That’s How We’ll Get You Noticed
- Every decision we’ll make together is based on getting you the best returns on your investment in time,
- We only make money when you get the donations you need to deliver the services people are in need of. We’re in it for the long haul, not easy quick wins.
- SEO constantly changes and evolves. We’re the first to know, you’ll be the second. We will help you stay updated and adaptable.
We have in-house experts ready to work on these market offerings SEO for nonprofits and SEO for charities. Just click the button below and let’s get to work.
Charities and Non Profits Absolutely Must Have SEO To Stay Relevant
Search Engine Optimisation is a long-term strategy that requires lots of time and attention. Having a team of SEO Brisbane specialists dedicated to improving your online visibility and strengthening your digital presence is the way to see real results.
ALL SEO STARTS WITH KEYWORD RESEARCH, KNOWING WHAT PEOPLE SEARCH FOR. THIS FIRST SIMPLE STEP ALLOWS US ALL TO CREATE CONTENT THAT DELIVERS ORGANIC WEBSITE TRAFFIC TO YOUR WEBSITE.
We have an arsenal of tools to learn what your target market is searching for and to rank #1 for those search terms. These search queries are used in the copy we produce. It’s wording that targets not only what your audience can see or hear, but also to whatever else Google uses to rank and display the content in SERPs, such as:
- Meta titles
- Meta descriptions
- Anchor text
- Title tags
By paying attention to these small details, we ensure that you get the big results you need. SEO is important to get good-quality organic traffic. This requires us to pay attention to local SEO, on-page SEO and off-page SEO. These two practices have delivered success to our clients over the past 20 years.
How Long Do SEO for nonprofits and SEO for charities Take?
ORGANIC SEARCH RANKINGS
A wide number of variables come into play. These determine how quickly we’ll see your returns on investment after starting an SEO campaign. Most SEO campaigns get the results needed within 12 months.
DONATIONS AND REVENUE
As with search engine rankings, it depends on the competitiveness of your market sector. The sooner you start, the sooner you’ll begin getting revenue from it.
RETURNS ON INVESTMENT
In just 12 months, you should be making more from SEO than you spend on digital marketing.
OTHER FACTORS TO CONSIDER
The time it takes to see improvements will also depend on:
- Competitors – If you’re in a crowded market, it may take longer to see results.
- Strategy – Strategic choices determine the outcome of any SEO campaign. We will tailor the SEO strategy for charities and non-profits to their organisation.
- Expectations – As mentioned, patience is all-important with a search engine optimisation campaign.
As a trailblazing SEO agency, we ensure that we track the progress of the SEO campaigns we put together using tools such as Google Analytics (GA), Google Search Console (GSC) and Google Tag Manager (GTM) we can track how your website appears to Google and track user interactions and behaviour. Also, mobile-first is a must, meaning that mobile optimisation is front and centre of any SEO campaign we create.