This article is written for anyone involved in maintaining a university, TAFE or school website – in short, any educational facility, anywhere in Australia. Below, we will explain what Search Engine Optimisation (SEO) is and why SEO is important for your school’s website.
What is SEO?
Search Engine Optimisation is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
At BAMRICK, our team of SEO experts have 20+ years’ experience developing and executing effective strategies for educational institutions. With a long-term SEO strategy in place, we’ll ensure your school’s website reaches more people with steady, sustainable growth.
Why SEO for Schools Matters [h2]
For many educational institutions, their website is a primary point of contact between stakeholders and the greater community. Whether you’re a private school, state school, preschool or kindergarten, your online presence can have a direct impact on enquiries and enrollments.
By optimising the content and function of your website, BAMBRICK can help improve your schools visibility in search engine rankings. SEO is about showing Google that your school has the best credentials, and we achieve this by implementing the most informative, accurate and helpful content across your website.
From the wording on the page, imagery, navigation, layout and more – every component of your site matters. Getting the best results from SEO requires close attention to detail, and this is where BAMBRICK can offer the expertise to set you apart from your competitors.
SEO For Private Schools [h2]
When it comes to choosing a school, parents often conduct extensive research. It’s at this stage where they learn about the schools in their local area and determine whether or not they could be a fit for their child. By applying SEO techniques to your school’s website, you can make sure that your school is top of mind (and the SERP) during this parent research process.
At BAMBRICK, we understand that online visibility is vital to help private schools stay ahead of the pack. Our team of SEO specialists apply the latest trends and industry best-practices to ensure that your school appears in the top search results. With our SEO services, you can attract more organic search traffic to your website and increase your enrollment enquiries. Book your free 60-minute strategy session now and start showing a better ROI for your digital spend.
Why SEO For Higher Education Matters? [h2]
Higher education institutions need a more aggressive approach to marketing. SEO, therefore, must be a core component of the marketing mix if you’re going to reach enough people. Connecting with students requires marketing departments to take a more corporate style approach to the SEO campaign. SEO for universities and SEO for colleges needs to reach out to prospective students on many geographical levels:
- Local
- National
- International
National and international markets are more relevant to a college and university course/ degree program, while local markets often apply more to a TAFE campus.
DO YOU RUN A HIGHER ED WEBSITE OR MARKET FOR AN EDUCATIONAL FACILITY?
Book your free higher education SEO strategy session today. Let us help you connect.
This Is Some Of What Your Custom SEO Package Will Include
WEBSITE HEALTH CHECK
A thorough website audit helps identify areas which may be impeding positive user experiences. As part of a website audit, our team will analyse your site’s structure and navigation, look for broken external and internal links, test page speed, check that it’s mobile-friendly and more.
KEYWORD RESEARCH
Keyword research is a vital component of the SEO process, identifying the most relevant searches made by your target audience. We use a range of tools and techniques to identify the best SEO keywords for education institutions. We typically look for keywords with a high search volume and relevant search intent.
LOCAL SEO
Constant updates to Google’s algorithms have made local search more important than ever before. To improve your visibility in localised search results, BAMBRICK completes a variety of SEO optimisations including building citations and optimising your Google Business Profile.
ON-PAGE SEO
We optimise on-page signals on each web page, including the content, page title, meta title, meta description, keywords, images and internal links. This will strengthen your SEO campaign and help search engines better understand your website.
OFF-PAGE SEO
Search engines use off-page signals, including backlinks, shared content and brand mentions, to also judge the quality and relevance of your site. BAMBRICK’s Brisbane SEO experts use search engine-friendly techniques to build natural backlink profiles with a strong emphasis on quality over quantity.
LINK CLEANUP
It’s best not to wait until you receive an unnatural link warning from Google before cleaning up your backlinks. Links are an important ranking signal and often search engines decide a website’s credibility based on their external link profile. As part of our SEO services, BAMBRICK provides a link cleanup to businesses worried about the backlinks to their web pages.
SEO For Educational Institutions Is All About Improving Your Visibility & Increasing Organic Traffic
SEO IS ALL ABOUT VISIBILITY
Both students and parents use Google to determine who will provide the best education. Using BAMBRICK’s effective SEO strategies, we can make sure that you are the one they come across first.
THE BEST CASE FOR SEO
In a day, Google processes more than 40,000 internet searches per second. That’s more than 3.5 BILLION searches every 24 hours. From that, about 88% go to organic search engine results pages. This is why you need to use us for SEO.
MORE TRAFFIC THAN EVERY OTHER SOURCE COMBINED
Given most decisions start with a Google search, SEO has the potential to generate more traffic and more enquiries than every other marketing channel combined. Online visibility is crucial to your continued growth and success. Without a strong digital presence, your organisation will never reach its full potential.