Google Ads Management Brisbane

Sure. Anyone can sign up for a free account, but the better question is: should you manage Google Ads yourself? Paying for expensive clicks in Google Ads that don’t generate sales is just going to burn through your valuable marketing dollars. You’re far better off investing that budget with an experienced Google Adwords agency that knows how to get the most out of search engine marketing.

Google Ads is not a “set and forget” digital marketing strategy. You need to dedicate the time so you know what’s happening in your account every day. This requires reading key reports and making adjustments so you can maintain your ad position and the level of traffic to your website. Your competitors don’t stop when you’re too busy to check Google Ad Manager. They’ll just swoop in with a higher bid for the relevant keywords and take your customers.

Effective Google Ads optimisation also means looking for new opportunities to maximise traffic and revenue. You need to know how to interpret the data from your reports and which changes to make if your ads aren’t converting. Are you bidding on the most cost-effective keywords? Are your ads being displayed at the most relevant time? Are they actually appealing to your target audience? However, the wrong adjustments can also damage a profitable PPC campaign and it could take a long time to recover if you can’t pinpoint the issue.

Take the stress out of running Google Ads with the best PPC management Brisbane has to offer at BAMBRICK. We’ve managed Google Ads accounts for hundreds of clients so we know exactly how to set your business up for success. If it doesn’t directly make our clients money, or it can’t be tracked, we don’t do it. As a leading Google Ads agency, we will always keep you up to date with reports and insights so you can track your ad’s performance without worrying about the day-to-day running.

Google Ads are the quickest way to improve your search visibility, but that doesn’t mean you can always expect immediate results. While you’ll likely start getting clicks from your Google Ads in the days after they go live, it takes around 3 to 6 months for any PPC campaign to reach optimal performance with leads and sales.

The first step in the process is building your Google Ad campaign. This takes at least a week or two as we get to know your business and marketing goals, then use that information to create ads that are uniquely tailored to your target audience. Our team will need to conduct thorough keyword research, write ad copy, and design effective landing pages to give you the best chance of Google Ads success.

Once your campaign is live, it needs time to generate meaningful data so we can decide how to best deliver your ads. This is called the learning phase. It takes anywhere from 30 to 90 days depending on the volume of traffic and interactions. During this time, your Google Ads manager may review the ad copy, adjust the bidding strategy, or add negative keywords that you don’t want to show up for.

Even after you start seeing conversions from Google Ads, you should allow a few weeks for your campaign to stabilise to ensure its ongoing success. Industry trends and seasonality can impact the time it takes for your ads to work. Some businesses may see faster results during peak seasons or specific events. We need to consider every variable with your PPC strategy to maintain a high conversion rate.

Google Ads isn’t something that you optimise once then leave forever. Every click and impression provides a valuable insight into what your audience is looking for – and you can use that data to make improvements. When you partner with BAMBRICK for Google Ads, we will regularly review your campaign performance, analyse data, and make the necessary adjustments to achieve long-term, profitable results.

The cost per click (CPC) for Google Ads is influenced by a range of factors, but essentially it comes down to the demand for your targeted keywords. To give you a rough idea, the average cost of an online ‘click’ in the Australian Google Search Network is $1 to $2. However, if you’re bidding on popular keywords in a competitive industry then you can expect to pay much more for every click. According to WordStream, the most expensive keyword category in Australia is ‘Lawyer’ with a CPC of about $46.25.

More than a third of the 25 most expensive keyword categories for Google Ads relate to money, such as: insurance, finance, car finance, loans, mortgages, pension, financial trading, and payment systems. These categories all have lots of monthly searches, but you have to pay a hefty amount to tap into that traffic. Finding the balance between CPC and search volume is the key to profitable Google Ads management. You can maximise your budget based on your keyword cost and the number of clicks you want every day.

While it’s easy to get caught up in how much you’re paying for each click, you also need to consider conversion rates with PPC campaigns. Cost per click is just the price you pay for a potential customer to visit your website. You still have to convert those Google Ads leads into sales for it to be cost effective for your business. If a high volume of website visitors make a purchase after viewing your ad then it may be worth spending more to chase the initial click.

Google Adwords campaigns are effective because they drive highly targeted traffic to your website. However, you need to understand the factors that influence how much each click actually costs you to avoid paying more than you can afford. BAMBRICK is a highly experienced PPC agency and we can tell you everything you need to know to make Google Ads profitable for your business. Our Google Ads team will keep working with you to improve your results and ensure that your ads reach more of the right customers while staying within budget.

Absolutely! You don’t need to spend thousands of dollars for an effective PPC marketing campaign. Google Ads is the fastest way to promote your business to more customers through search results and it can work for almost any budget. You decide exactly how much you want to spend by selecting the keywords you’d like to target and setting a daily maximum budget.

It’s understandable for small business owners to worry about burning through their limited budget on clicks that don’t provide any real value. The advantage of Google Ads campaigns is that they allow you to customise your ads to appeal to the right audience. If you run a local Brisbane business, you may not care about appearing in searches outside of your area. With Google Ads, you can target your campaign based on location, which means you’re only marketing to people who will be interested in your business.

Google Ads works for small businesses because you are always in charge of how much you spend. If your ad isn’t converting then you don’t automatically need to pour more money into your campaign. A few tweaks to things like keyword match types could boost your sales without going over your daily PPC budget. You may also choose to increase your Google Ad spend at key times, such as product launches, or pause your ads during quiet periods. There are plenty of cost-effective ways to make Google Ads work for you.

If you’re still not convinced that paid search advertising is worthwhile for your small business then speak to the Google Ads management experts at BAMBRICK. Our PPC team will get to know you and your business as we work together to develop a Google Ads strategy that fits within your digital advertising budget. We can always start small then adjust your ads based on the results, and even double down when you start generating profitable sales from your Google campaign.

Fake clicks are a common source of hesitation for business owners when considering PPC advertising such as Google Adwords. You’re paying to promote your business based on clicks and impressions, so you want to know these ads are being seen by real humans with real interest. Regardless of the size of your business or digital marketing budget, nobody can afford to keep wasting money on fake clicks that have zero chance of a sale.

Click fraud is estimated to affect around 20% of all paid links on the internet, from paid search engine page results to banner ads and videos within the Google Display Network. Some of this invalid traffic is accidental, such as a slip of the finger or when a badly placed ad gets in the way of something the user is trying to click. Other fake clicks have a malicious intent, like bots or competitors who click on PPC ads to deplete the advertiser’s budget and damage the performance or reach of the ad.

While some fake clicks are unavoidable with PPC campaigns, the good news is that the Google Ads platform has sophisticated anti-click fraud programs to minimise your exposure. It uses automated detection systems to identify invalid clicks and impressions and remove them from your account data. Google’s Ad Traffic Quality Team also constantly monitors and analyses traffic to detect and remove any clicks they deem invalid before advertisers are charged.

Speak with your Google Ads account manager at BAMBRICK if you believe your PPC budget is being wasted on fake clicks. We can optimise your campaign to mitigate the effects of click fraud, including setting up IP exclusions, adjusting your ad retargeting, and running remarketing campaigns. You can be confident that your Google search advertising will deliver the best return on investment with some expert guidance from our Google Ads Brisbane team.