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So, how do you rank for local searches?

In order to reach your local audience through the Google SERP, you’ll need to focus on local search engine optimisation. But, what is local search engine optimisation, you ask? Well, our local SEO experts have broken it down to the 4 key local SEO services Brisbane businesses need to succeed to rank number 1.


Without a Google Business Profile (formerly Google My Business), your business may as well not exist. So prominent is the visibility that Google has placed on GBP that having a profile has become absolutely essential for SEO, as it enables you to appear in local search results for relevant search terms. You’ll need to optimise your GBP with local keywords in order to rank for these terms. Your GBP page is also vital for local reputation management.

Our Brisbane SEO experts will claim your GBP page (if you haven’t already), upload images and maps, conduct local keyword research, and check to ensure it’s complete, correct and consistent with other local listings. We’ll also provide you with recommendations on how to manage your GBP page to make the best possible impression on potential customers.


NAP — Name, Address, Phone Number — is a critical factor for local SEO services in Brisbane as it has a strong influence on the results that Google and other search engines, like Bing and Yahoo, show for local searches. When submitting NAP to online directories and sites, it’s crucially important that the name, address and phone number submitted are correct and consistent. This helps to prevent local search ranking issues and also helps to maintain a positive online image of your business.


Local citations are online mentions of your business and are a key factor in improving local search visibility. In addition to Google Business Profile, which is by far the most important local citation, you need to boost your SEO by listing your business on the most important local directories and sites, including True Local, Yellow Pages, Yelp, Apple Maps, Bing Places and key local citation directories.

At BAMBRICK, we focus on the most valuable sites to ensure your business features as prominently as possible on SERPs and keep your local citation expenditure to a minimum.


Citations are submitted manually and it’s important to keep these citations current so that they continue to boost your organic rankings. Once we have submitted citations on all the sites we have identified as valuable, we will provide you with a Citations Report with the login details and passwords for each site. This enables you to easily manage your local citations and keep each listing up to date.

BAMBRICK offers Brisbane local SEO services for large and small businesses. We have helped over 500 companies improve their visibility on local search results and connect with their local audience looking for businesses like theirs. If you recognise the importance of staying ahead of the competition, we’re here to help with your local strategy and put your business in front of more ready-to-buy consumers in your local area.

Interested in our local SEO Brisbane services? Ready to get more leads and sales? Partner up with one of Brisbane’s best local SEO agencies at BAMBRICK. Together, we can devise the perfect local SEO Brisbane strategy for your company. Get in touch with a local SEO specialist today by calling (07) 4439 9899 or by sending us a message through our Contact Form.