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What is the Microsoft Search Network
Bing ads were actually rebranded into Microsoft ads in 2019 and provide PPC advertising on the Bing and Yahoo search engines. This also came with the development of new ad features that after a compelling alternative to Google advertising and Google AdWords. Despite this change occurring over five years ago, many Microsoft advertising agencies still position themselves as Bing ads marketing agency.
Stepping away from the Google advertising platform, we’re going to explore the vast opportunities of Microsoft advertising. While Bing advertising is the most common, Bing is not the only search engine beneath the Microsoft umbrella. The Microsoft Search Network includes all sites owned and operated by Bing. This network represents Bing.com and sites owned by Bing (Like MSN). It also includes AOL and Yahoo.
How do Bing ads work?
You’ve probably heard of Google ads. In fact, you likely even use them, but there’s more than one search engine in the digital marketing game, and if you’re serious about getting the best results out of your marketing efforts, it’s important to make sure you are reaching your target market, no matter which search engines they use.
Bing ads, which are also often referred to as Microsoft ads, are an alternative and cost effective form of paid advertising that allows advertisers and businesses to maximise the success of their ad campaign by reaching a wider audience.
With such a wide digital landscape in modern marketing, it is important to expand your advertising beyond just Google ads and keywords and start taking advantage of other search engines. So, are Bing ads worth it? Absolutely.
Bing ads operate as a powerful channel for businesses aiming to expand their digital footprint and connect with a broader audience. When you partner with a Bing ad agency, you can target business growth by generating more leads and finding potential customers through an expansive advertising strategy that leaves no stone left unturned.
Most advertisers focus solely on Google ads, but you’re missing an entire market. And guess what? There’s less competition. If you’re serious about improving your click-through rate, generating more leads, and reaching a wider audience, invest your advertising budget into Bing advertising.
Partnering with a Microsoft Bing ad agency account will allow your business to optimise your search advertising by delivering targeted strategies that are crafted specifically for Bing ads. This form of partnership ensures that your advertisements are not just another drop in the digital ocean but utilise specific ad placement to guide potential customers directly to your landing pages and advertisements to drive better conversions.
The expertise of a Bing ads advertising agency like BAMBRICK can transform your marketing campaigns, offering you tailored solutions that propel your business forward, ensuring that your message resonates with the right people at the right time and in the right place.
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Is running Bing and Google Ads necessary?
In today’s digital marketplace, standing out to your potential customers has never been more crucial, and utilising every tool at your disposal can make all the difference. Well, the short answer is a resounding yes. Partnering with a Microsoft Bing ads agency or utilising a Bing ads agency account can tremendously expand your reach.
Given that Bing powers not just its own searches but also Yahoo and others, ignoring Bing and Microsoft advertising could mean missing out on a significant segment of your market. Combining this approach with Google ads can allow you to reach new clients, offer a better user experience, and drive more traffic to your business through two platforms.
In this era, diversifying your advertising strategy is not just smart; it’s necessary for growth and ensuring that your message reaches every potential customer, no matter where they choose to search online. Bing advertising is an underrated tool that can make a difference in your marketing campaign.
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What are the advantages of Bings Ads?
We wouldn’t blame you if you said that you had forgotten Bing existed, or perhaps you’ve heard them by the name of Microsoft ads. Regardless, these underrated can bring more and more traffic to your business, targeting more people to interact with your ad campaign. So, what are the advantages, and why should your marketing team listen?
Lower Cost Per Click
Bing search ads or Microsoft advertising is a cost effective option that offers a substantially lower average cost-per-click CPC than Google ads and other search engines. In fact, for Bing ads, the average CPC can be up to 70% lower than that of Google ads. With less competition on Bing, the average CPC is lower, making Bing ads an ideal Google alternative if you’re trying to reach more users without a huge investment.
More Customisable
Bing Microsoft advertising is more customisable than Google ads, which makes them a great investment if you’re trying to reach a certain user demographic. With the ability for businesses to customise their ad campaign across different timezones, languages, devices, and other factors, Bing ads offer plenty of flexibility when used in ad groups.
Less Competition
As we mentioned earlier, Bing ads and Microsoft advertising allow you to target users with far less competition. A lot of companies ignore Bing ads and Microsoft advertising, focusing on the more popular search engine, Google.
This gives businesses a unique opportunity to drive traffic to their website while spending less money. If you want to drive conversions, maximise your paid search success, and get the best out of your next campaign, consider Bing ads.
Higher Income Customers
Something that most businesses don’t know, but all Bing ads agencies will tell you, is that Bing is the home to a demographic of higher-income users. Since Bing is used by those in higher age groups and income levels, advertising through Microsoft positions your business in front of an audience with more disposable income. This means your prospects have more disposable income and are more willing to pay for services and products.
Most Users Don’t Know the Difference
That’s right. Most users won’t actually realise they are using a Microsoft search engine, especially with all Microsoft computers having Microsoft Edge as the default browser. This is a great way to position yourself in front of an audience that is active on Bing or Microsoft search engines while also further targeting that older demographic who almost certainly haven’t taken the time to download and install Google Chrome.
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How can BAMBRICK help you optimise your Microsoft Ads and Google Ads?
At BAMBRICK, we’re a Microsoft ads marketing agency that understands the importance of marketing across multiple search engines. We help our clients bring new users to their site so that they can optimise the results of their advertising campaign. Whether you’re Google shopping, navigating paid search, targeting keywords on Yahoo, or advertising your next campaign on Bing, BAMBRICK can put your business in front of your audience.
Client-Focused Strategy
As an established Bing ads agency, we understand the unique challenges and opportunities that come with managing your Microsoft ads account. With a client-focused strategy at the heart of what we do, we’re here to guide you through the digital marketing landscape, ensuring your Microsoft advertising campaign shines not just on Google but across the vast, untapped potential of Bing’s platform.
Our services are designed to seamlessly integrate with your business’s overall marketing objectives, optimising your presence and performance where it matters most. From programmatic advertising to lead generation, we can help you get the best out of your Microsoft advertising account.
More Conversions. More Often
If you’re interested in more conversions (which we know you are), BAMBRICK can take your advertising to the next level. As a leading Bing shopping ads agency, our team specialises in crafting Bing ads campaigns that not only reach your target audience but resonate with them, leading to more conversions and meaningful engagements.
Our approach is tailored to your unique business needs, ensuring that every click counts and every campaign runs like a well-oiled machine. You’re not just spending on ads; you’re investing in a strategic partnership designed to elevate your business to new heights.
Our clients range from industry to the service industry, so you can rest assured that you’re in the right hands. If you’re looking to optimise your conversions, our services can assist you. From Google AdWords to Bing Microsoft advertising, our Bing ads agency management has the blueprint for success.
Targeting Expertise that Drives ROI
With our deep expertise in targeting and a keen understanding of consumer behaviour, our team at BAMBRICK can sculpt campaigns on Bing that not only capture attention but also drive significant returns on investment (ROI).
Each strategy is meticulously crafted, employing data-driven insights to ensure that your advertising reaches the right audience at the right time.
Book now for your free 60-minute Bing Ad Strategy Session. Our comprehensive service can help you optimise your Bing ad outreach so you can reach your target market. Regardless of our industry, our Microsoft ad expertise will enable your business to optimise your conversion and ROI.
This is what we can do for your business:
KEYWORD OPTIMISATION
Our keyword optimisation tactics will deliver a cost-effective solution that will drive your target audience towards your Microsoft advertising and Bing ads.
LANDING PAGE OPTIMISATION
Whether you're on Google, Yahoo, Microsoft Edge, Bing search or another competing search engine, your landing page is fundamental in helping to drive traffic towards your own site or campaign.
TESTING, RE-TESTING & REFINING
Unlike other paid media specialists, our job doesn't stop once your Bing ad goes live. We continue to test, re-test, and refine every aspect of your campaign to ensure you get the best out of your advertising campaigns.
Proud Partnerships
06
ABBEY MADDEN
Director of Sale and Marketing
SOFITEL BRISBANE CENTRAL
ABBEY MADDEN
Director of Sales and Marketing
SOFITEL BRISBANE CENTRAL
BAMBRICK HAVE BEEN EFFICIENT, COOPERATIVE AND AMAZING TO WORK WITH THROUGHOUT OUR DIGITAL MARKETING CAMPAIGNS.
They have executed our ideas seamlessly whilst adhering to our specific guidelines and provide helpful feedback and guidance, which ultimately created a successful result for our company!
Increase in ad reach
Increase in link clicks
Decrease in CPC
What our clients say
What your free strategysession includes:
An analysis of your current strategies & competitors
The #1 thing to drastically
increase lead volumes now
Customised report,
documented to take away
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Book Your Free Strategy Session
Book Your Free Strategy Session
Start getting more leads and sales as soon as possible.
100% Obligation Free
What our clients say
What your free strategysession includes:
An analysis of your current
strategies & competitors
The #1 thing to drastically
increase lead volumes now
Customised report,
documented to take away
Trusted by
Trusted by
Book Your Free Strategy Session
Book Your Free Strategy Session
Start getting more leads and sales as soon as possible.