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Definition Of Reputation Management

Definition Of Reputation Management:

It's a way of influencing - controlling how a brand or a person is presented online.

The above definition covers what reputation management is at its core. But as you’ll find out, there is a lot more to it. In this section, we’ll build out this definition of reputation management by explaining the critical aspects:

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Reputation Management Happens Online

Reputation management happens online because that’s where the majority of all communications happen. Since people choose to interact on online platforms, reputation management companies SEO and use social media tactics to achieve their goals.

It Can Boosts Your Sales And Marketing

It’s almost impossible to sell something to anyone that doesn’t trust or believe in your brand values. Because what people think of a brand influences everything about that brand you should use reputation management as a core component of sales and marketing strategies. A good reputation management plan, you can clear the way for positive messages to have the maximum effect.

Reputation Management Is Essential For A Business’s Survival

There may come a time where brand reputation crisis management is needed, have a think about past crises when huge corporations such as BP, Wells Fargo, and United Airlines have been able to withstand damage to their reputation, but at a financial cost. Not so long ago people who had a bad experience with a business may have only told a few close friends now they can broadcast it to anyone they know who in turn can do the same. It’s easy to see how a bad review can snowball, and get out of control quickly.

Businesses And Personalities Both Need Reputation Management

If anything about a personality or business can be found using Google, Reputation Management and strategies need to be part of your marketing and sales strategies. A large number of people can no longer live their lives in anonymity. If people know your name, they’ll Google your name. It’s just what people do now. What else some people do is make false negative statements about you, a poor rating in Facebook or Google for example.

Reputation Management Is A Fast-growing Industry

87% of customers will reverse a purchase decision after viewing negative content about a brand or product online. So as we’ve pointed out, if your business reputation is damaged it will ultimately impact your sales targets. There is also a little known SEO practice called Negative SEO. SEO Strategies are focused on ranking you for what you do and or sell (amongst other things). Negative SEO is any malicious practice aimed at sabotaging search rankings. An example of a negative SEO service offer in a Reddit thread. GSA SER (GSA Search Engine Ranker) is a tool for automated spammy link building.

Reputation Management Can Be Abused

Just like nearly everything in life, reputation management has an unethical side to it. It is abused for nefarious purposes. It’s not as simple as saying that it’s either good or bad, when in fact it’s both. Reputation management does have its abusers, just as there are those who misuse any form of advertising by making false claims.

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Reputation Management Is A Legitimate Practice

Online reputation management exists because, in part, people are more likely to believe, share and spread negative news than they are positive news. As human beings, we have evolved to react to threats, which has developed a “negativity bias.” Basically bad news gets more clicks, more attention, which in turn means more revenue for the media outlets. That’s why just one misstep can quickly snowball to have lasting, negative effects on your reputation.

A local independent cafe may need professional insight into local reputation management techniques for improving their Yelp ratings. An online retailer may want help updating their Amazon product descriptions and ratings. There is no cookie cutter approach to reputation management. There are, however, a number of legitimate, ethical, and effective seo reputation management tools to navigate the process.

Business owners can take advantage of an array of methods to improve their online reputations, including:

  • Search engine optimisation
  • Technical optimisation
  • Google Knowledge Panel optimisation
  • Social response tools
  • Reputation monitoring
  • Link portfolio management

Again, reputation management is all about influencing what people see and how they think about something whether that be a brand or a person. In today’s connected world, reputation management happens primarily in the digital world and needs to be a core component of a brand’s marketing strategy as it is critical to their overall survival. As reputation management is adapted as a SEO tactic we can both acknowledge its unethical use while at the same realising just how effective it can be when used properly.

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Who's In Control Of Your Online Reputation?

The short answer is – Mostly, Not You! All SEO is, in some way, about influence. At Bambrick Media we run standard SEO Campaigns to influence how Google ranks content we create for clients. In turn that content is written to influence people to procure goods and services. Despite there being very little control, we can increase the power of influence by providing tried and tested SEO processes, we refer to these as sustainable SEO.

Here’s is our definition of reputation management (just) once more:

Reputation management is the effort to influence what and how people think of a brand or person.

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Ways To Control Your Online Reputation With SEO?

So by now you are aware and appreciate the low level of control you have with regards to your online reputation. This next parth if the article is about how to make the most of the control that you do have. By using well established SEO processes, techniques and best practices we can help people see you, your business, your brand as you want to be seen. More than that, it’s about being seen by the people who you want to see you.

By the time you get to producing a crisis management plan, it’s already too late, you need to make reputation monitoring a business process. There are reputation monitoring tools available, there will be some costs involved, like all SEO, perceive these as an investment. The cost of negative search results are a lot higher, businesses and individuals have paid a very high price for a little bad news.

Let us start at the sources of the problems that require SEO reputation management strategies to deal with:

  • Monitor your search results: As we have already stated, keep a careful watch on what is being said about you online. Reply to comments whether they are good or bad. Especially if they are negative, work to improve the problem to avoid repeating.
  • Create, publish and share content: Focus on the digital marketing channels you can control – your website, blog, social and media pages, create positive content. Take inspiration from articles from the internet.
  • Focus on your brand values: Your overall brand is key, you need to be transparent. Working from the inside out, make sure that your brand is what you say it is online. Negative SEO tactics rely on spreading misinformation, transparency is the best form of defence.

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Where Does Bad News Appear?

  • Negative news articles – News articles are very often one of the first things that people see when they Google your business’s name. Even though people are now more aware that fake news exists, they still tend to believe what appears as news.
  • Negative videos and images – The subject of leaked videos, photos or other negative imagery online are a growing problem. Technology exists that allows people to doctor images and videos to fabricate an event.
  • Wikipedia – Wikipedia is the cultural default for information on virtually any subject. Unfortunately, Wikipedia can be biased and uneditable. This is a high ranking website, so a bad statement in it will be seen by a lot of people.
  • Blog posts – Since anyone can literally write anything they want about anyone they want, this can obviously lead to a lot of confusing, potentially contradictory articles being posted about you on many blogging platforms very quickly.
  • Review sites – Review sites like Yelp, TripAdvisor, Google Reviews, and others exist to help the consumer make guided choices based on what other customers have experienced. A negative fake review here is a signal to potential clients or buyers to go elsewhere.
  • Social media – Social media is the method of choice for people recommending brands, spreading gossip, airing complaints and criticizing public figures.
  • The good news is that social media has a much shorter shelf life than any other channel, it still matters because its very popular.
  • Bad Links – All websites will have a backlink profile as part of a negative SEO attack writing malicious content, even duplicating content will have a negative effect. A link to your site is a signal to Google about what your website is about. Backlinks are used by Google to rank websites. Good backlinks will help improve rankings, bad links will damage them.

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How To Get Something Removed From Google Search Results?

If you have found something bad then the good news is, any tarnished reputation can be improved over time. But it takes a good amount of analysis, hard work and consistency to achieve the desired results. These online reputation management SEO techniques are referred to as reverse SEO.

Reverse SEO is a reputation management tactic that involves pushing down the search rankings of a web listing by optimising other online content for the same target keyword. This is a great tactic If you are facing a full-blown crisis or experiencing some negative publicity. There are a number of steps that can be taken to improve your bad search results and rebuild your online reputation.

How to get a news article removed from google has never been an option. Content removal is not a feature that Google offers, once something is posted online it will stay there until the publisher removes it. Waiting for removal is not an option either, action needs to be taken as soon as possible. Using Reverse SEO a recovery plan requires taking these three steps:

  • Damage analysis: Take a moment to assess the extent of the damage. Before you take any actions to respond to the damage, track existing and new press, research what is being said about you. You can use Google reputation management tools that are built into a Google Accounts dashboard.
  • Take control: Regaining control very often starts with a simple apology. Issuing a statement apologising for any wrongdoings that may have been committed, if needs be – continue to update the situation as it progresses.
  • Plan Recovery: When issuing an apology is not enough to recover from a bad online reputation, you need to start thinking about longer-term strategy, such as creating and promoting positive content – Reverse SEO.

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Are You Concerned About Your Online Reputation?

Reputation management is becoming increasingly, with the proliferation of review sites, news media and twitter, information can spread in a matter of seconds and can linger on for years. Every business is at risk for reputation damage. Any Tech-savvy individual will know how to create and distribute fake news.

Your online reputation is largely out of your control. But there are things that you can do, both proactively and reactively, to manage your reputation. At Bambrick Media we have had 20+ years of experience in building many great reputations. If you want to talk about how we can manage your reputation click the red button below.

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We can help you manage all aspects of your online profile, we have answered the question “how can i remove a link from google search?” to many concerned business owners who asked us if we can remove negative content from google search results.