The recruitment industry is a challenging business to be in. Contrary to the popular misconception that recruitment agencies simply create job listings and hope the right recruits come along, the recruitment agents work alongside employers and job seekers to facilitate a successful job match.
There are a vast number of employers, across all manner of organisations using job boards and social media sites to look for the talented individuals they need to keep operating, growing and developing. As a recruiter, not only do you have the job title of a matchmaker, but you need to connect the two before your competitors do.
Getting your services listed in front of the right audiences, at the right time, is where our Search Engine Optimisation (SEO) for recruitment services comes into play. We will work with you so that your career site becomes the website that employers and job seekers see whenever they need recruitment guidance and services.
All of the recruitment SEO solutions we provide are based on an industry-leading, tried and tested methodology that’s taken 20+ years of refinement to produce.
Is SEO For Recruitment Different?
The short answer is yes. SEO for recruitment agencies requires us to accommodate the user experience to meet two main audiences – employers and job seekers. This is to ensure that you’re getting the most from your traffic.
Driving traffic is only part of the strategy. We want user engagement so that your site visitors appreciate your content enough to stick around, absorb, and convert. You should notice more return visits and higher conversion rates as a result.
Over the past 20+ years of experience, we have focused all of our SEO activities on three core principles.
- Every single decision we ever make is based on getting you the maximum return on your investment.
- We want to work with you, not for you. We’re in it for the long haul, a stable relationship, not quick wins.
- The SEO industry constantly changes and shake-ups happen. We make sure we’re the first to know, and you’ll be the second.
Book Your Free SEO Strategy Session Today
Let’s talk about how we match your business aspirations to how to improve your search visibility on the main search engine, Google. All of the pages on your site need to be accessible from the Search Engine Results Pages (SERPs). Not just the product pages, but everything down to the latest blog posts.
When you book a strategy session with BAMBRICK, we give you our best free tips and tricks to keep your job postings and career pages at the top of the Google Search Results Page (SERP), as well as how to best make yourself visible to potential candidates and employers.
How An SEO For Recruitment Campaign Works
The days of conventional marketing are all but gone. While they may still support a company’s overall brand awareness, their effectiveness has always been hard to measure. Even in the digital world, Google Ads and other Pay Per Click (PPC) methods have their limitations, Once the budget runs out…you and your web pages disappear from view.
That’s where SEO comes into its own as a cost-effective digital marketing strategy:
- A huge budget isn’t required
- Unlike PPC, every dollar invested in SEO will deliver returns over time.
The great thing about SEO is that in part, it helps to level the playing field. That’s because a Google ranking can’t simply be bought; it has to be earned. Your rankings are dependent on the value that your site offers to online searchers with regard to how it answers the question they’re asking and ultimately, how it solves their problems.
To do so, we focus on the main SEO components (including keyword research, meta title and meta description, and on and off-page optimisation) all the while ensuring we’re only supplying you with quality content.
The Ultimate Guide To Ranking #1 In Google
Discover the same strategies we use at BAMBRICK to boost our clients’ organic rankings in the shortest amount of time possible to deliver a substantial search volume. That’s another way of saying that we attract more people to your website from search engines like Google.
We’ve drawn knowledge from case studies from the hundreds of business websites we helped rank high over the past 20+ years. This knowledge can be applied to your recruitment agency website with our effective SEO strategy.
Are you ready to dominate your recruitment market? Do you want to bring in a steady stream of organic leads? Then read this report immediately.
How Long Does SEO For Recruitment Take?
RANKINGS
A number of factors come into play here, such as selecting the right recruiting keywords. These determine how quickly you’ll see results after beginning your SEO campaign.
REVENUE
As with rankings, this also depends on the competitiveness of your market. The sooner we start your SEO campaign, the sooner you’ll begin getting additional revenue from your investment.
PROFIT
In 12 months, from when we start the SEO campaign, you should be making more from your investment in our SEO campaign than you’re spending.
SEO IS A LONG-TERM COMMITMENT
No one sees results overnight despite a lot of claims made by some agencies. Our SEO strategies will generate leads and sales for all of the recruitment we work with, but it’s essential to remember that there are many moving parts to any SEO campaign for recruitment.
‘Factors’ and ‘moving parts’ are more than just industry buzzwords that we like to use when talking about SEO for recruiters. They are real considerations that are part of your SEO progress. To name a few:
- Competitors: You’re in a crowded market, so it may take longer to see results depending on the size of the crowd. However, as with all businesses, if you’re selling a niche business or have a unique selling point, expect to see the magic happen quicker.
- Strategy: The strategic choices we make together determine the outcome of your SEO campaign. We will tailor your SEO strategy to your recruitment business needs and roll it out at optimum intervals to maximise its success.
- Expectations: Patience is a virtue, but in SEO, it’s a necessity and a requirement. SEO is a long-term strategy – we like to say it’s a marathon, not a sprint. Measurable results (such as an increase in keyword rankings) start to happen after 3-6 months.
- Mobile: Most search engine users do their research on mobile devices. While it may come as a surprise to you that this impacts SEO, ensuring that your website is mobile-friendly will increase your rankings.
Keep in mind that search ranking algorithms will always be somewhat of a mystery to everyone, and they’re subject to change. Over the lifecycle of your SEO, we adjust your strategy to meet the challenges these variables present, which will allow you to see a noticeable improvement in results.
Our SEO Brisbane experts have worked on hundreds of SEO campaigns and will bring that huge wealth of expertise and knowledge to your recruitment agency. Few digital marketing agencies in Australia can match this claim.
What Work Will Be Involved To Get You To The First Page Of Google?
THE CAMPAIGN STRATEGY MEETING
We like to know everything about your business and what you are hoping to achieve through the SEO services we offer. This is where you and your account manager will discuss your SEO campaign, your goals, and everything else we need to get started.
KEYWORD RECOMMENDATIONS
We will send you the shortlisted keywords that we recommend you use for your SEO campaign. SEO keywords for recruitment are thoroughly researched with the latest keyword research tools and shortlisted based on a number of factors, such as your target audience’s search intent.
LOCAL SEO REPORT
You’ll receive a local SEO report if your agency offices has a physical business address you want to advertise to the public. If your business has more than one location then this process will be applied to all of the addresses. We’ll create and/or optimise existing local business listings across the web with your business information.
SEO ON PAGE REPORT
This report outlines all our content and structural recommendations for your SEO campaign. These recommendations will need to be implemented on your website in order to start showing up more prominently in search results for product searches. If you have any amendments, we will work together to get everything 100% right before we make any changes to your website.
IMPLEMENTING THE SEO ON-PAGE REPORT
Once you’ve approved the on-page report, it’s time to get to work. We can either implement SEO changes for you or work with your current web team to get the changes made. Once this has been completed, we do a full quality check to make sure that all of our recommendations have been implemented correctly.
OFF-PAGE CONTENT CREATION
We will create content for distribution by focusing on link acquisition strategies (also known as link building), to continuously improve & increase your website’s authority and ranking power.
Book Your Free SEO Strategy Session Now
If you have a recruitment agency, it will cost you nothing to discuss what we have to offer your business by working with you.