In a typical Google Ads campaign, your ads aren’t likely to show every time someone searches; so if you’re looking and they’re not there, that’s normal.
Limitations in budget mean that we need to be strategic about when we show your ads to customers. Showing ads all the time is a luxury afforded by huge, multinational companies, so there’s a lot of strategy that goes into ensuring our clients get the most out of their Ads budgets in other ways.
Much of this strategy comes from your initial customer form, as well as our ever-expanding understanding of the Google Ads platform. If you ever have any questions about when your ads are showing, please don’t hesitate to contact your account manager.
On this note, it is important that you never use a standard Google search to look for your ads. This will harm your campaign, so it’s imperative you use Google’s Ad Preview tool at all times. A link to the tool can be found below, so please save it in your favourites for later.
Bambrick is a digital marketing agency in Brisbane. If you’re interested in reaching more ready-to-convert customers with Google Ads, get in touch with the team.