How much does SEO cost?

SEO Brisbane prices vary depending on your business needs and campaign goals.

As a digital marketing agency that’s focused on tracked results, we hate the vagueness of this answer as much as you.

The truth is, if we were to provide you with a definite price range without knowing your business then we would be unqualified to work on your SEO strategy.

Generalising on price means a generalised campaign which can present risks to your business and quite frankly, a waste of your online marketing budget.

We can’t confirm exact numbers but we can provide you with a breakdown of the following:

  • Contributing price factors
  • The risks of cheap SEO techniques
  • The importance of high quality SEO
  • What you should expect from your SEO specialist

Search engine optimisation is a lengthy process with many variables involved but if you invest in the right team, you could be making more from this organic growth than what you spend. This is why money shouldn’t be the deciding factor in choosing the right specialist for your SEO campaign.

Contributing price factors for your campaign

While we can’t give you a specific number to your burning question: how much to pay for SEO services? We can confirm that $32 for a keyword is an approximate industry average.

With that in mind, there are a number of other factors we consider when pricing a campaign.

This can include:

  • How competitive your industry is. This can create more work as there will be more time poured into your campaign to compete with other businesses.
  • The focus area of your products and services. You might be targeting all of Australia, this will be highly competitive in the search engine rather than a more targeted area.
  • The quality of your past SEO work as it may take longer for a specialist to repair the damage of cheap ‘black hat’ techniques.
  • If you are just starting your SEO campaign vs. expanding your existing SEO strategy.

Why is it an ongoing fee rather than a once off?

You might be wondering, why is SEO an ongoing charge when you are just placing a bunch of keywords on my website?

“You can’t just ‘SEO’ your website and be done, it’s a forever moving goal post.”
Stoney deGeyter

Creating a website is obviously a vital part of your SEO implementation and at the beginning of the internet, it was the only part to consider when building your online presence. The internet has evolved significantly since then, which means we have to evolve with it.

It’s not ideal to only have your homepage ranking on google and this is why on-page optimisation is crucial as it allows you to appear through a range of different search phrases and keywords.

Ongoing SEO implementation will use link building and quality content to create a good relationship with Google, ultimately leading to more traffic and sales.

How much does SEO cost for small businesses?

Your business may be small but that shouldn’t devalue your service or product.

Think of your business as a line of clothing in a large department store, it might not be a big-name brand but it can still appeal to customers.

However, they need to be noticed before they can actually appeal to your customer and this is usually a result of their position in the store. If they are hiding at the back near the storeroom, people will be less likely to purchase your clothing.

This works the same way in the digital world and why SEO work is vital for the growth of small businesses. An experienced SEO professional can create a strategy that sees you ranking higher in google, this can take you from the back of the store to the window. This will put you in a better position to be noticed by your desired customer.

As a small business ourselves, we understand the complex needs of small business owners and even have a dedicated SEO for small businesses page which outlines the importance of a quality SEO campaign.

Real life results of a high quality SEO process

If you are still wondering if SEO is an important part of your business’s growth? We can do one better than simply telling you that it is and let the results speak for themselves.

After working with Sentinel Property Group on their SEO strategy, we achieved the following:

Ranking #1 for +58 pages with the implementation of keywords
+268% more website visits
+171% more leads

This campaign resulted in over $750 million in capital!

The risks of cheap SEO techniques

Are you hungry for organic growth?

‘Black hat’ SEO techniques may seem like an easy and cheap solution to satisfy this hunger. However, they are a fast food meal for your business in comparison to other SEO techniques.

This strategy initially impresses the search engines but in most cases, doesn’t impress your readers and is not a long-term solution.

To refer back to the clothing analogy, cheap SEO techniques could get you to the window but the quality of your clothing drops dramatically.

You might get people to your website with this strategy but it won’t convert into sales or ongoing traffic if the quality is written for google spiders rather than real humans.

Here are some common ‘black hat’ techniques you should be aware of when working with an SEO agency:

  • Keyword spamming which creates low quality content
  • Lack of originality from mirroring other sites
  • Hidden text and hidden links
  • Spam engagement and content on your blog
  • Doorway pages or gateway pages

Arguably, the most damaging consequence of this technique is Google figuring out your strategy (which it will) and removing your website from search results. It is Google’s world and we simply live in it which is why we need to learn how to utilise their algorithms and not manipulate them.

“SEO isn’t about gaming the system anymore, it’s about learning how to play by the rules.” – Jordan Teicher

When assessing your SEO strategy, we satisfy your hunger for growth with long-term solutions. If you book a free strategy session with us we can create a tailored SEO campaign and answer your question: how much does it cost for SEO services?

The basic SEO process

To put it simply, search engine optimisation (SEO) is the process of increasing organic traffic to your website or landing page.

This is achieved through finding out what your ideal customer is typing into the major search engines. Once you have these phrases or keywords you can place them naturally into your content.

There are a number of other variables to consider when implementing effective SEO strategies which is why it’s safer to hire an experienced SEO specialist.

As a business owner, you undoubtedly have a long list of things to worry about. Maybe that’s why you are seeking a simple dollar amount because that’s easily understood.

You can then tick this off your list and leave the understanding of SEO to the professionals or amateurs dressed as professionals.

It’s important to engage in an SEO company but it is even more important to understand why they charge what they do and the benefits of this investment for your business.

If you don’t understand these factors then you are more likely to choose a cheap alternative that can permanently damage your business.

What to expect from a high quality SEO professional?

If you are wanting a high return on your digital marketing investment then stop asking yourself: how much should I expect to pay for SEO? And simply call us for a free strategy consultation.

A high quality agency is excited at the prospect of learning the ins and outs of your business. This knowledge will help us to optimise your website and most importantly, implement your vision. If an SEO specialist provides a generic quote, it shows a lack of consideration for your unique business and campaign goals.