One of the main benefits to using Google Ads for your digital marketing stems from the biggest disadvantage to SEO. Listings can be created immediately with Google Ads, while SEO takes at least 6 months before you’ll start to see the results.

This can be particularly advantageous to seasonal products and services — such as end of financial year sales and Christmas events — because you can turn Ads on and off as you please. For you, there may not be any point paying for SEO all year in order to appear for some searches, but it doesn’t mean they’re not relevant.

Google Ads gives you greater flexibility in what results your website appears for which enables you to promote seasonal offerings, test new markets, and expand your online marketing beyond the confines of SEO.

Speak with a digital marketing strategist at Bambrick today to set up a Google Ads campaign for your business.