Google Tag Manager is free and easy, leaving you with more time and money to spend on marketing campaigns. You manage your tags and configure your mobile applications yourself, with an easy-to-use web interface, rather than forcing you or your IT department to write or rewrite code.
Google Tag Manager allows you to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are countless ways to track activity across your sites and apps, and the intuitive design lets you change tags as needed, including adding custom tags if what you need isn’t listed.
Through a Google account, you create a Google Tag Manager code which is inserted into the client’s website. It needs to be placed immediately after the opening <body> tag.
For more help with setting up or using Google Tag Manager, please don’t hesitate to contact your account manager.