What is the Joomla website builder?
Joomla (Joomla!) is a platform used for website creation. It is an award winning CMS (content management system) which enables you to build your own custom websites and online applications. CMS itself is a web-based application that enables users to manage the content, data, and information on their websites.
By visiting the Joomla site, you will be able to download or launch the Joomla website maker program. This program has thousands of free extensions and templates, and is popular, easy to use, and secure.
More Joomla features and benefits:
- Search engine friendly
- Flexible content editing
- Desktop and mobile friendly
- Offers unlimited design
- Extensible (e.g. Joomla SEO extensions)
- Multilingual
- Customisable
- Hundreds of available templates to choose from
- Have the ability to create your own templates
- The only limit is your unique imagination
Joomla has been used for millions of websites and makes up 3% of the entire web. It can be used for things like small businesses, corporate websites, online publications, government websites, community-based organisations, and other personal pages.
Design your own website with Joomla and you won’t have to worry about indexing issues with the google search console or google webmaster tools, because their systems are designed to help you!
It’s web design made easy.
What is SEO?
When you type your query into search engines, how do they decide what content to display first in the SERPS (search engine results pages)? This is where SEO comes in.
SEO stands for search engine optimization. It encompasses a bunch of techniques that, once implemented, ensure the visibility of your site. As search engines attempt to provide you with the most relevant results for your query, there are ways to work your content specifically for these algorithms to get your pages higher in the ranks.
For the purpose of this blog, we will focus on ‘on site SEO’ and why it should be applied to your Joomla sites.
Read on to start your Joomla SEO journey!
On site SEO
This type of SEO concerns the optimization of anything that actually appears on your web page. For example, your headings, title tags, meta descriptions, images, structure, terms, and word usage all contribute to on page SEO.
By optimizing this on site content, you will improve the relevancy of your website for search engine algorithms, and thus, the visibility of your website will increase.
If you want more clicks, on page SEO could be the solution you’re looking for. Increase the expertise, authority, and trustworthiness of your content with SEO.
Keyword research
What are target keywords and why should you use a keyword research tool for your Joomla site?
An SEO keyword is a word or phrase that is used for people to find your content. For example, if you put in the search query ‘What are the best restaurants on the Sunshine Coast’ the likely keyword that SEO would target to be relevant for this query is ‘Restaurants Sunshine Coast.’
It is important, thus, to research target keywords, map them to different pages on your site, and optimize your keyword usage to make sure your website is relevant. Keywords are super important for your rank on the SERPs.
Without keywords, Google can’t find your content to display.
Meta description and meta titles
Meta description is the small summary of your web page that appears on the search results page. A meta title is the heading that appears above this summary.
Although meta doesn’t necessarily affect your SERP’s ranking, it still affects your clicks.
While search engine friendly URLs and a browser page title etc. are read by Google, your meta is read and evaluated by human users.
If your meta title or meta descriptions are hard to read or irrelevant, a user is less likely to actually click on your website and interact with your content. Hence, meta is still an important part of SEO.
Internal links
When you create internal links for your web pages you help direct traffic around your site and increase the trust and authority your site possesses. Internal linking also helps Google’s crawling and ability to index.
Things like external links and outbound links are also super important, but fall under the umbrella of off site SEO.
Why should I use on page Joomla SEO?
Do you even have to worry about your Joomla site’s SEO settings and rank?
Yes you do!
Although Joomla makes it easier to design your website, this program doesn’t help you rank. You could have the best looking site around thanks to the Joomla templates, but if you don’t optimize your SEO, no one will be able to find it.
If you want clicks, views, and conversions on your website, you need it to be visible. Your site needs to actually appear high on the search results pages, and the best way to achieve this is through SEO.
Use SEO for your Joomla site to make sure others can appreciate your web pages, and to bring in the organic search traffic you need for your business to succeed.