All about the Magento website creator

The Magento store website creator is used to make eCommerce websites. It’s an adobe platform with built in PHP (an open source scripting language) that is perfect for programmers. 

Thousands of businesses have used Magento for their online business needs, including large companies like Nike. Magento is in the top three most popular eCommerce platforms, only contending with WooCommerce and Shopify. 

It’s a free program and is the best open-source option to build your online stores. If you want a professional, long-term site, Magento can help.

Features Magento offers:

  • Management – of products, categories, inventories, and orders
  • Client accounts 
  • Multiple payment models 
  • Support – for customer service and technology 
  • Multi-platform use – web and mobile friendly 
  • The ability to choose which hosting service you desire 
  • Add on friendly structure – add Google Analytics etc. without issue 
  • Great site speed 
  • SEO friendly software
  • Third party integrations 
  • Advanced security 
  • User friendly CMS

Some content management systems (CMS) are not easy to optimise. Thankfully Magento is built to be SEO friendly. Get the best Magento SEO by adding keywords, a canonical link meta tag, product titles and images, meta descriptions, and Google Search Console friendly content. Magento users can also track their web visitors thanks to the great analytics features that are on offer through this CMS. 

Magento’s platform is a great option for eCommerce businesses who want to also take advantage of SEO.

How search engines choose your ranks 

So you’ve used Magento to design, create, and publish your eCommerce site. It looks great, functions well, and is everything you wanted for your business. But no is clicking on your site – what are you supposed to do?

What makes one site rank higher than another? How does Google, or other search engines, decide how to create and rank their SERPs (search engine results pages)?

Let’s break it down. 

Every time you type in a search query, Google’s search engine robots or search engine crawlers, trawl through all the content available to them and decide which web pages have the most relevant content to answer your query. 

But how does it decide what’s relevant? (This is where on page SEO comes in).

To pick and choose between each site, Google looks at the quality of your content. Do you have all the relevant keywords? How many NLP (natural language processing) words did you use? How is your structure? Are there images? Plenty of headings? Is your site mobile friendly? Is there too much duplicate content? Is there internal link building to direct traffic around your site?

To gain a high spot on the search results page you need to have a good site that actually answers the queries that are being placed into the search engines. If someone is searching for ‘women’s shoes’ and your page is about men’s jumpers, you’re obviously not going to rank. But what if your page is about women’s shoes but you’re still not ranking? 

You have the answer the web user is looking for, but why is Google still not showing your site?

This is because you have to tell the search engines to choose your Magento site to rank high by optimsing your SEO! Rework your content to suit the algorithms, and you’ll be rewarded.

The basics of search engine optimization 

SEO stands for search engine optimization. There are multiple different types of SEO including: on site SEO, off site SEO, local SEO, and technical SEO. For the purposes of our discussion, we’ll focus on ‘on page’ or ‘on site’ SEO. 

So what are the SEO features of on site search engine optimization?

Firstly, on site SEO is basically all of the ‘on page’ content. Anything that is actually on your web page contributes to this form of SEO. 

Here’s a breakdown:

Keywords and NLP

What are keywords and NLP words and why are they so important for your eCommerce site? 

A keyword is the phrase or word that you would target to make sure that Google knows what your page is about. When someone inputs a search query, they use particular words and phrases. This is what you build your keywords from. 

It’s important that each page has its own set of keywords that are mapped to it to help Google understand what queries your page can answer. 

NLP is natural language processing. Similar to keywords, these are words or phrases that help Google determine your relevancy. It is just as important that you have NLP on your page. 

Meta descriptions 

A meta description is the tiny summary of your web page that exists on the SERP. Although it does not directly affect your rankings (in the sense that search engines do not read your meta description) they are still important. 

Before a web user clicks on your site, they are bound to read your meta. As it will always be the first introduction someone gets to your site, it’s best to make sure that it’s of top notch quality and includes at least one of your most important keywords. 

You want users to know exactly what they’ll be getting if they click into your site.

Meta title 

Your meta title, or title tag, basically has the same purpose as your meta description. It also exists on the SERP, isn’t directly used by Google to determine rankings, but also helps a user decide whether they will click on your site or scroll past you and choose your competitors instead. 

Make sure both your meta title and meta description are the correct length (access free SERP optimiser tools to do so), are catchy, enticing, and use your keywords.

Structure

Elements like your headings, paragraphing, formatting, and image use, all contribute to the structure section of on site SEO. 

Google likes content that is user friendly. It especially prefers content that is adaptable to a mobile.

This means that long blocks of text that don’t have many headings or images are majorly looked down upon by search engines. 

For optimal SEO structure that will help you rank well in the SERP use small paragraphs, plenty of headings (preferably ones that also have your main keywords in them so you can superpower them), and high quality images to break up blocks of content.

Magento SEO tips 

So now you know about both Magento and SEO, but how do you combine them? Where should you start on your Magento SEO journey to make sure your site is optimised? 

Whether you’re wanting Magento SEO or Magento 2 SEO, here’s a quick checklist to help get your on page SEO started:

Magento SEO checklist

  • Do some keyword research using your competitors
  • Map these keywords carefully to your existing pages
  • If needed, map keywords to new pages that you will create
  • Make sure the pages you have mapped these keywords to match the intent of the search inquiries 
  • Add keywords and NLP
  • Make sure your content is written well and is of top notch quality
  • Check the structure of your website. Do you have enough images and headings? Optimise your structure
  • Check your meta. Make sure your title and meta description exist for each page and are optimised. Use a free google SERP optimiser to help

 

It’s time to watch your rank soar!