What is Search Engine Optimisation (SEO) and why is SEO for architects so important in today’s digital landscape? In short, it’s a means to getting new clients for your architecture firm by delivering qualified organic traffic to your website. As marketing channels go, creating an effective SEO campaign for your architecture business is one of the most important decisions you’ll make.
In the current competitive marketplace, it’s essential that you stand out from the competition. Many of the architecture firms around you are vying for the same potential clients, which is why you need an expert by your side to help your business rise head and shoulders above the pack.
Google’s Role In SEO For Architects
These days, nearly every buying decision starts with a Google search. Therefore, driving organic Google traffic to your architecture firm’s website (not your competitor’s site) is a must if you want to sustainably grow your business.
At the simplest level, achieving this outcome requires:
- Web pages – unique, SEO-optimised pages that draw Google’s attention toward the services you deliver.
- Blog posts – to demonstrate your extensive expertise in all areas relating to architecture.
We must stress that this is not a one-off process. It’s more than just a once-only “boost your website” affair. As we often say to our clients, search engine optimisation is not a sprint, it’s a marathon. You need to continually optimise your website to ensure that you continue to rank higher in Google and drive organic traffic in ever-increasing volumes.
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How Can We Help Your Architectural Firm Rank In Google?
- With our guidance, every decision you make to promote your architectural practice will be based on getting you the maximum return on investment.
- We’re here to grow a business with you and as you make money, so do we. Your marketing success as an architectural firm is our focus, also. We’re in it for the long haul, not quick wins.
- BAMBRICK keeps you abreast of any significant SEO industry changes and shake-ups. If Google updates its algorithm, we’re the first to know.
TO DELIVER SEO FOR ARCHITECTS IS WHAT WE WANT TO DO!
Your Custom SEO for Architects Package Includes
TECHNICAL SEO HEALTH CHECK
A website audit or ‘health check’ helps identify areas which may be impeding positive user experiences. As part of a website audit, our team will analyse your site’s structure and navigation, look for broken links, test page speed and more.
KEYWORD RESEARCH
As one of the most important aspects of digital marketing, keyword research identifies the right search terms for your target audience. We use a range of keyword research tools and techniques to identify the best SEO keywords for your campaign.
LOCAL SEO
Updates to Google’s algorithm have made local search more important than ever before. To increase visibility in your local area, we complete a variety of local SEO optimisations, which include updating your Google Business Profile, building citations and acquiring five-star reviews for your architecture business.
ON-PAGE SEO
By optimising on-page signals on each web page, including your content, page title, meta title, meta description, keywords, images and internal links, we can strengthen your SEO and help search engines better understand your website. This helps to improve your site’s search engine rankings and visibility, pushing it closer to the top results.
OFF-PAGE SEO
Search engines use off-page signals, including backlinks, shared content and brand mentions on social media, to judge the quality and relevance of your site. BAMBRICK’s SEO experts use search engine-friendly techniques to build natural backlink profiles with a strong emphasis on quality over quantity.
LINK CLEANUP
It’s best not to wait until you receive an unnatural link warning from Google before cleaning up your backlinks. Links are an important ranking signal and you just can’t take any chances. As part of our architecture and landscaping SEO services, BAMBRICK provides a link cleanup for businesses worried about their backlink profile.
Gaining The Competitive Edge Is What You Need SEO For
SEO IS A LEAD GENERATION TOOL
People use Google to determine who to buy from and, by using our SEO services, we can make sure that your architecture business is the one they come across first. In a day, Google processes more than 40,000 internet searches per second. That’s more than 3.5 BILLION searches every 24 hours. From that, about 88% go to organic search results.
MORE TRAFFIC AND MORE SALES THAN EVERY OTHER SOURCE COMBINED
Given this is how most buying decisions start, SEO has the potential to generate more traffic and more sales than every other marketing channel combined. Online visibility is crucial to business success. Without a strong online presence, a business or company of any size won’t reach its full potential.
Achieve that degree of visibility by working with a Brisbane SEO agency that only uses white hat SEO techniques. With SEO at the core of our service offerings, we will collaborate with your team to obtain and maintain your online visibility and drive quality traffic to your site. We can also track your progress by using a combination of tools, including Google Analytics and Google Search Console.
SEO For A Landscaping Company
Just like architects, we’ve found that landscaping companies acquire valuable leads through organic Google-search traffic. To fully take advantage of the demand in your area and capitalise on the thousands of local searches made every day for landscaping-related services, BAMBRICK offers a tailored SEO strategy that will help your website appear higher on Google’s SERP. Our services include:
- Local SEO for landscapers: Local SEO for landscaping companies is a vital part of targeting customers in your local area. To do this, BAMBRICK will optimise your website for local searches, including your city or region in your website’s content and title tags. We will also create and/or optimise your company’s Google Business Profile and ensure that your business information is up-to-date. This will help you appear in the local pack and attract more local customers. Similarly, we also build citations across various websites to boost your local presence.
- Create high-quality content: Creating high-quality content is essential for SEO. BAMBRICK will write SEO-optimised content that showcases your expertise and provides value to your customers. For example, we could add pages about lawn care tips, gardening advice, or landscape design ideas. By creating high-quality content that actually relates to landscaping services and targets relevant keywords, your website will continue to attract high-quality traffic.
- Build high-quality backlinks: Backlinks are links from other websites that point to your website. They are an important factor in SEO because they signal to search engines that other websites consider your content to be valuable and relevant. BAMBRICK will build a strong and diverse backlink profile for your landscaping business, publishing links to your website on high-authority external sources that relate the landscaping industry. By building high-quality backlinks, we will improve your website’s authority and increase your chances of ranking higher in search engine results.