As a construction company, your focus is required across many parts of the business; including managing multiple projects, securing new work, managing teams and logistics to name a few. All of this is challenging and at times rewarding work. However, you need strategies in place that will continue to drive new work to your website. At BAMBRICK, we’ve devised a set of offerings that focus on Search Engine Optimisation (SEO) for construction companies.

SEO for construction companies is an essential marketing strategy that can deliver the potential clients you need to keep growing as a business. All business organisations in Australia – from banks, and builders to construction companies – need a steady stream of income to survive. Again, like all business organisations, the competition has the exact same needs. Construction SEO is the best marketing tool that can deliver a steady stream of potential customers for you to convert to new clients.

Does this sound too simple? It is to us because we’ve spent over 20 years ensuring that our ‘SEO For Construction Companies’ package that we’ve put together delivers what you and your business need.

Like most people, whenever you need to find out about anything, Google is the first place you go to look for an answer. The vast majority of the users click on the links at the top of page 1 of Google. That’s where we plan to put you.



What Does The ‘SEO For Construction’ Package Involve?


Focusing on getting the top of the page in Google, referred to as Search Engine Results Pages (SERPs) is the whole point of the SEO Campaign because this is where 75%+ of all the clicks go to.

The solutions we can offer you as an SEO company have come from our 20+ years in business. For that length of time, we’ve become an industry leader in SEO. How? By understanding the relevant content and search terms and perfecting SEO techniques to give you the biggest bang for your buck.

These are the 6 pillars of our SEO services for the construction industry. As a construction business that needs to get new people and investors on board, these tried and tested methods will do just that for you.


A website also needs to be in good shape. Our website ‘health check’ helps us identify areas that are damaging the user experiences. As part of a website audit, our team will analyse your site’s structure and navigation, look for broken links, test page speed and more.


Website rankings all come from keywords. One of the most important aspects of digital marketing is targeting relevant keywords. It is the process of identifying the right SEO keywords for construction projects to target your audience. We use keyword research tools and techniques to identify the best keywords for your SEO campaign.


Local search is increasingly more important now than ever before. To improve your SERP (Search Engine Results Page) visibility, we look at the data from the latest SEO trends and optimise your website to drive qualified website traffic your way. This starts with Google My Business (GMB).


When we optimise your website, we create strong on-page signals such as content, meta description, keywords, images and alt tags. We strengthen your SEO allowing search engines to better understand your business. This helps to improve your site’s search engine rankings and visibility, pushing it ever closer to the top of search results on Google and other search engines.


Web pages need high-quality off-page signals that search engines use to rank them. These include backlinks, shared content and brand mentions on social media. The BAMBRICK SEO experts use search engine-friendly online marketing techniques to build natural backlink profiles with a strong emphasis on quality over quantity.


It’s best not to wait until you receive a warning from Google before cleaning up your backlinks. Links are vital to any SEO strategy. We don’t take any chances. As part of our SEO construction services, BAMBRICK provides you with a link cleanup report for your business website. Highly recommended so we don’t ever worry about bad backlinks.


Why You Absolutely Need SEO to Stay Competitive



People use Google to determine who to buy from and, by using our SEO services, we can make sure that your business is the one they come across first. In a day, Google processes more than 40,000 internet searches per second. That’s more than 3.5 BILLION searches every 24 hours. From that, about 88% go to organic results.



Get Traffic And More Construction Projects


Almost all buying decisions start with a Google Search. SEO has the potential to generate more traffic and more sales than every other marketing channel combined.

Your online visibility is crucial to your business’s success. Without a strong online presence, no business or company, of any size, will ever reach its fullest potential.

You can achieve that degree of visibility by working with us at Brisbane’s best SEO agency. We only use white hat SEO techniques. With SEO at the centre of our service offerings, we will collaborate with your team to obtain and maintain your online visibility and drive quality traffic to your site.


Why BAMBRICK are leaders in SEO for the construction industry


We like to use what’s called in the industry, Sustainable SEO. This process involves communication to a human audience first, as opposed to a search engine.

The word sustainable, in this context, means that the work we do will ensure your site will continue ranking. This approach has evolved from tried and tested methods. It’s a lot more than the latest industry fad.

The techniques that we use in sustainable SEO include:

  • SEO auditing
  • Writing quality content and relevant meta tags and page titles
  • Using keywords and keyword analysis
  • Thorough competitor research
  • Link cleanup
  • Link building
  • Writing content specifically for human readers.

Those who use Sustainable SEO expect to make a long-term investment in their website design and structure, as the results are cumulative and will deliver long term results.