There is something about a hotel room that spare rooms or a private apartment just can’t match. From the customised services to the bespoke interiors, in a world of AirBnb and Stayz, that’s what hotels and resorts need to sell.

At BAMBRICK, we believe Search Engine Optimisation (SEO) is the best online marketing solution to promote locations, luxury and services of hotels and resorts. To accommodate for this, BAMBRICK uses its expertise to work with a wide range of organisations and local businesses to stand out in any crowded market, anywhere in the world.

For the hotel and hospitality industry, we’ve created some special offerings:

  • SEO For Hotel Industry Marketing
  • SEO for Resorts
  • Travel SEO




The Principles of Hotel & Tourism SEO

The principles behind your hotel website’s SEO efforts are exactly the same as those required by any for-profit organisation in the world. Hotel Search Engine Optimisation (SEO) requires you to deliver well-written, quality content to wherever your target audience connects with you online.

The content needs to be produced in many formats, such as:

  • Blog posts
  • Infographic
  • YouTube videos

Posting these formats on your site, as well as any number of social media sites, will help your hotel or travel agency business appear higher on Google’s search engine results page (SERP).


How Can BAMBRICK Help Your Hotel or Resort with Our Professional SEO Services?

As a leading hotels SEO company, we will customise a solution focused on your needs as an organisation. Our digital marketing services are designed to deliver whatever you need to whomever you want to talk to, wherever they are.

We’ll talk to you to provide a number of resort and hotel SEO tips with regard to an overarching online marketing strategy.


How Can We Help You With Our Hotel SEO Services?

We will customise a solution focused on your needs as a business. Our solutions are custom-designed to deliver your services, to whoever needs them, wherever you trade.


Every decision we’ll make together is based on getting you the best returns on your investment in three key areas – time, money and resources.

We only make money when you do. While you deliver the services people need, we work to help your business reach more people.

SEO constantly changes and evolves. We’re the first to know, you’ll be the second. We will help you stay updated with adaptable strategies.
We have in-house experts ready to work with you, wherever you are based in Australia. Just click the button below and let’s get to work together.



How We Use SEO For Hotels To Help Your Business

SEO is a long-term strategy that requires lots of time and attention. Having a team of specialist SEO content marketers dedicated to improving your online visibility in Google searches and strengthening your digital presence is the way to see real results and an increase in people coming to your resort or hotel website.

All SEO starts with keyword research (also known as search terms or search queries). Choosing hotel SEO keywords is about finding out what people search for. This first, simple step allows us all to create content that delivers organic traffic to your website. Once we know what people are looking for, then we can match these relevant keywords with what you have to offer.

We use our arsenal of keyword research tools to learn what your target market is searching for and to then to outrank the competition for those search terms. These search queries are used in the online copy we create. It’s wording that targets not only what your audience can see or hear, but also whatever else Google uses to rank and display the content in search engines, such as your:

  • Meta title
  • Meta description
  • Page Title
  • Anchor text
  • Title tags

By paying attention to all of the small details, from your page load times to monitoring your site’s search results, we ensure that you get the big results you need to drive traffic to your website. SEO is an important strategy to get good-quality traffic. This requires us to pay attention to hotel local SEO, on-page SEO and off-page SEO (like link building). These three practices have delivered success to our clients over the past 20+ years. We can also speak to you about getting the most for your marketing dollar through landing pages and content management systems.



Discover the same strategies we use at BAMBRICK. They are designed to boost your hotel’s search engine rankings in the shortest amount of time possible.

Packed with invaluable advice, our travel SEO services show you how to improve your online organic visibility.

All searches, regardless of paid or organic, result in some form of interaction and transaction of some kind. We need to make the most of these interactions to get you the occupancy rate you need to stay in business.

So are you ready to dominate and rank for #1 online and bring in a steady stream of organic leads?


How Long Does SEO For Hotels and SEO For The Travel Industry Take?


A wide number of variables come into play. These determine how quickly we’ll see a return on your investment after starting an SEO campaign. Most SEO campaigns get the results needed in 3 months. We have discovered that when we start with SEO services for hotels campaigns and create citations, this has a positive effect on the overall effectiveness of the SEO campaign as a whole.



As with rankings, it depends on the competitiveness of your market sector. The sooner you start, the sooner you’ll begin getting revenue from it. In the context of hotels and resorts, this means that occupancy levels should increase.



In just 12 months, you should be making more from SEO than you spend on digital marketing. Even better, the longer you continue optimising your hotel SEO strategies, the greater the chances are of staying at the top of search engine results pages. SEO is the only marketing channel that acquires value over time.



The time it takes to see improvements will also depend on:

  • Competitors – You’re in a competitive, crowded market, so it may take longer to see the results.
  • Strategy – Strategic choices determine the outcome of any SEO campaign. We will tailor the SEO strategy for hotels to meet market demands.
  • Expectations – Patience is all-important with an SEO campaign. Months of preparation and work are required before you begin to reap the benefits.



As a trailblazing hotel SEO agency, we ensure that we track the progress of the SEO campaigns we put together using tools such as Google Analytics (GA), Google Search Console (GSC) and Google Tag Manager (GTM). We track everything from how your website appears to Google to user interactions (like direct bookings) and their behaviour, all with the aim to consistently build on your website traffic and improve your hotel SEO strategy.