As a lawyer, your business needs you to ensure that you have a marketing strategy in place that can deliver new leads to grow your business. Every day, potential clients are actively searching Google for legal services in your practice area, and you want to make sure that your law firm website is the first one they see.

If you’re not on Google, then one of the competitors will get the lead instead. How do you beat other law firm websites to the top spots? The answer is Search Engine Optimisation (SEO).

Focusing on getting the top spots in Google search results – referred to as Search Engine Results Pages (SERPs) is the whole aim of the game in an SEO Campaign. We’re great at this game. Over the past few years, we’ve become somewhat of a “lawyer SEO company”, as we service dozens of legal offices around Australia. We take pride in providing the best law firm SEO, with personal injury specialists to conveyancers all benefiting from our experience.




The Best SEO For Law Firms Is Tailored

BAMBRICK’s solutions are second to none as a trusted agency with specialist skills in SEO services for lawyers – something that our SEO company has spent 20+ perfecting. As one of Brisbane’s leading digital marketing agencies that specialises in law firm SEO services, BAMBRICK can deliver you a strategy that is:

  • Tailored to your brand
  • Targeted at your desired customer base
  • Highlighted to the services you offer in the best light.

We know that the day-to-day running of your practice is difficult enough. While you’re busy providing legal representation to clients, it’s easy for the marketing maintenance of your law firm’s brand to fall to the side. But that’s where BAMBRICK comes in. As a digital marketing agency, we’ve developed SEO strategies that deliver the results our clients need and expect in the current competitive marketplace. We have provided SEO for criminal lawyers, SEO for personal injury lawyers, SEO for family lawyers and SEO for full-service law firms. With experience assisting all different facets of the legal sphere, BAMBRICK is the proven best SEO company for lawyers – and soon we could pass our SEO success onto your firm.


Want To Know How We Deliver The Best SEO For Lawyers Like You?

Your campaign needs the attention of a seasoned law firm SEO expert from BAMBRICK. We’ll apply what we’ve learned to your digital marketing campaign, ensuring that it ranks high on Google, where it matters.

The Best SEO For Lawyers Packages, Process & Timeline


  • Owning and verifying your Google Business Profile (GBP) is essential to your local search results. This is the epicentre of your local SEO campaign. We recommend one GBP profile per office.
  • Adding your law firms to dozens of online directories will establish your overall online credibility. This process is known as building citations.
  • Now that we’ve started, we need to use these Google tools to track and measure the success of your SEO campaign:
    • Google Analytics (GA)
    • Google Search Console (GSC)
    • Google Tag Manager (GTM)
  • Reviewing your existing law firm’s website content is paramount, along with investigating the search terms that you want to be found for. This helps us determine what keywords your pages need to be optimised for.
  • Creating new SEO-optimised website content is the next process. This starts off with keyword research. We ensure that the right target keywords are chosen and mapped to the right pages is essential for success – this includes performing a gap analysis with other law firms to assess which keywords you should be ranking for.
  • Compiling an SEO report of all of the necessary changes. This will contain everything needed to get your website ranking. Every single ranking factor, from the consistent formatting of phone numbers and image sizes to each page’s meta descriptions to adding your social media sites, is taken into consideration.



  • We’re going to implement all of the new content and structural changes identified in the reports. This is needed to get your law firm’s SEO campaign ranked by Google search engines.
  • Reviewing all of the implementations for accuracy is the next vital step. We’ve both invested a lot of effort, time and money at this point, so we need to be 110% sure that the final implementation matches our findings and your requirements.
  • Once you are happy with everything so far, we submit the whole website to Google for indexing. This is done via the GSC account we created in month one.



  • Creating content for distribution and link building is important for your law practices’ website as it helps to develop the all-important Domain Authority (DA). We’re great at producing content for other websites used to link back to yours. This is just one part of what’s referred to as Off Page SEO.
  • Auditing your website allows us to look at its structure and underlying code. What you don’t see in your website’s set-up, hidden from a customer’s sight, is just as important to Google as what you can see on your browser.


  • We will continually invest time and budget to grow your website’s DA. How? By always creating outstanding content for distribution and link building. We know that the best way to rank high in Google is by matching great off-page content with equally great on-page content.



Why Lawyers Must Use SEO To Be Competitive


People use Google to determine who can provide them with the best legal advice. By using our SEO services, we’ll make sure that your legal expertise, experience and advice are in the SERPs listings that they see first.

In Australia, Google processes more than 40,000 internet searches per second, every day. That’s more than a whopping 3.5 BILLION searches every 24 hours. 88% of the search results go to organic SERPs. If you’re not in that 88%, you won’t get the leads you need.



Now that we’ve established that almost all decisions start with a Google search, SEO has the potential to generate more traffic and more leads than every other marketing channel combined.

Your business online visibility is crucial to the success of your law firm. Without the strong online presence you need, you won’t reach its full potential.

Achieve the degree of visibility you need by working with us. BAMBRICK is a well-established SEO and full-service digital marketing agency. With SEO tips for lawyers at the core of our services, we will work with you & your teams across your practice to grow, obtain and maintain your online visibility. We will drive the volumes of quality, qualified traffic to your law forms website.




Your Law Firm’s Custom SEO Package Includes


A full website audit or ‘health check’ helps us to identify areas that may be impeding positive user experiences. As part of a website audit, our team will analyse your site’s structure and navigation, look for broken links, test page speed and more. Everything about your website is important to its rankings.

It is essential that we get this done at the beginning of an SEO campaign because SEO is the culmination of doing everything right. By this we mean:

  • How will pages appear when listed on SERPs?
    • This requires us to write the best metadata that gets the clicks you need
  • How long will a page take to load?
    • For this, we need to ensure that all of the code is optimised for efficiency
      • Hypertext Markup Language (HTML) – This is primarily used to provide structure to a web page. HTML also provides semantics and context to your web pages. It’s important to let Google know as much about your website as possible.
      • Cascading Style Sheets (CSS) – Combined with HTML, CSS is used for content presentation, everything from images to copy. How big things are to where they appear on the web page can be controlled by CSS.
      • JavaScript – Not just for form validation anymore, Javascript allows a user a greater degree of interactivity with web content. Developers use it to enhance a website’s user experience.
      • PHP: Hypertext Preprocessor (PHP) – This is a programming language, it’s what the most popular Content Management Systems (CMSs) are written in. In most cases, it is well hidden from users’ view. This a foundation on which the whole website is built upon. If this is suboptimal, it will impact one everything else.



Keyword research is the blueprint for your SEO Campaign. Choosing SEO keywords for lawyers drives every decision we make, from the very beginning of the campaign. It makes everything further down the line more efficient. If you don’t have the correct, relevant keywords on your site, you won’t drive the right traffic, get leads or see any return on investment.

As one of the most important aspects of digital marketing, keyword research is the process of identifying the right search terms for your target audience. We match what your potential clients need to your legal expertise. We use a range of tools and techniques and the knowledge to identify the right keywords for your SEO campaign.



Local SEO for lawyers’ marketing activities are used to promote your physical business address in search engines. This is all part of helping you rank higher on search engines, as it enables law firms to be found by potential customers locally.

The ongoing updates to Google’s algorithm have made local search a more important feature than ever before. To increase your visibility in SERPs, we draw data from the latest local SEO trends and follow best practices to optimise your site and drive qualified web traffic in your direction, wherever you practice.



On-page SEO is important because it helps search engines understand your website and its content, as well as identify how relevant it is to a searcher’s query. As search engines become ever more sophisticated, there is a greater focus on relevance and semantics in SERPs, this is why we never stop looking for opportunities to continually improve your on-page SEO.

By optimising your website regularly we create and strengthen on-page signals such as content, keywords, images and alt tags. As we strengthen your on-page SEO ranking factors, we are also helping search engines better understand the context of your website. This in turn helps to improve your site’s search engine rankings and visibility, pushing it closer to the top results on SERPs, and keeping it there.



Search engines use off-page signals, such as backlinks (more on this below), shared content, social media mentions of your brand – to judge the quality and overall relevance of your website. BAMBRICK’s SEO experts are well-versed in using the best search engine-friendly techniques to build your natural backlink profile, with a strong emphasis on relevance and quality over quantity.

We can’t stress enough the importance of off-page SEO. It is extremely valuable because what it signals to search engines about your website content is important to others across the World Wide Web. In effect, this acts as a “tie-breaker” for other legal websites that have the same quality of on-page SEO so search engines determine the best way to rank websites on SERPs



There is no way to control what other websites and online services attach themselves to your law firm’s website. That’s why as part of our technical SEO services, we regularly produce backlink audits for all of our SEO campaigns, as a way to check that nothing potentially damaging has somehow linked itself to your website.

We don’t wait until we see a harmful link warning from Google before we need to clean up your backlink profile. By then, it may be too late. Inbound links are an essential ranking signal and you just shouldn’t take any chances. This is all a part of our standard SEO services. BAMRBICK provides link cleanup for all of our clients’ business websites so that they don’t have to worry about a bad backlink profile.

It is said that “there’s no such thing as a free lunch”. That doesn’t apply to our advice. There is such a thing as a free SEO strategy session. That’s helped our SEO agency to get some of Australia’s best legal firms on board as clients.



How Are We Different?

There is a range of other SEO agencies out there – so what makes our SEO marketing for lawyers better than the rest? The difference we make to your businesses rankings on Search Engines is underpinned by these three core principles:

  1. Every decision we make is based on getting the best returns on investment. We invest, not spend, your budget.
  2. We only make money when you do. We want in for the long haul, not only quick wins.
  3. When the industry changes we’re the first to know. Ever updated and adaptable.
  4. Discover all about our strategies used at BAMBRICK to boost our clients’ organic search rankings in the shortest amount of time possible.

If you’re ready to dominate your competition online and bring in a steady stream of organic leads, book your free strategy session with our digital marketing company now.