In these challenging times, it’s essential for any mortgage brokerage firm to find new ways to connect with potential home buyers. This is where an effective search engine optimisation (SEO) campaign can make a huge difference in your reach and conversions. Just like property ownership, SEO is the long-term investment you need to secure your business’s future.
Increasing your visibility in a crowded marketplace is essential. You can be 100% certain that your competition is doing the very same thing as you. You need to ensure that you present unique selling points, telling Australians why they should choose your mortgage broking services above your competitors.
As a mortgage company, you need to appear in the Search Engine Results Pages (SERPs). With real estate being highly competitive, it’s essential to gain the competitive edge by utilising the digital marketing channel of SEO. Getting us in to design your SEO strategy is a starting point toward you ranking higher than the competition.
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How does mortgage broker SEO work?
Property investment and SEO are similar in so much as they need to be approached as a long-term investment in your business.
The complex process of getting you to outrank your competition starts with choosing the right search terms, also known as keywords.
- Keywords are essentially what people will type into Google to find businesses like yours. Choosing relevant keywords for your business is an essential component of any effective SEO strategy. This part of the SEO marketing strategy can be distilled into three simple steps.
Keyword research. We investigate what keywords your potential clients type into Google when searching for a mortgage. - Optimising your website for those keywords is the next step. We have a number of keyword plans to suit your budget. We select the best for your budget.
- Create great content about your business and how your unique offering matches the aspirations of thousands of Australians who want to buy a home.
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Did you find this page by typing in words like “SEO For Mortgage Broker” in Google? Having found us amongst all of the fierce competition is exactly how we will get you found.
What your custom SEO for mortgage brokers package includes
Mortgage brokers SEO involves using an arsenal of tools to learn what your target market is searching for and to rank #1 for those search terms. Our results-driven Brisbane SEO team optimises all elements of your website. This usually includes code and content so that Google sees your business as the relevant and more authoritative source when users look for mortgage services like yours.
LOCAL SEO
Updates to Google’s algorithm have made appearing in local search results vital to the success of any SEO campaign. To increase your SERPs rankings, we draw data from the latest SEO trends to optimise your campaign and drive qualified traffic to your business. At the heart of our local SEO campaign is your Google Business Profile (GBP), one of the most important tools at our disposal.
ON-PAGE SEO
BAMBRICK optimises your on-page signals, such as your written content, keywords and images. We can refine your SEO campaign to help search engines better understand your website. Over time this helps to improve your site’s search engine rankings and visibility, pushing it to the top results.
OFF-PAGE SEO
Search engines also use off-page SEO signals to rank websites. These signals include backlinks, shared content and brand mentions on social media. These signals allow Google to judge the quality and relevance of your site. BAMBRICK’s Brisbane SEO experts use search engine-friendly techniques to build natural backlink profiles with a strong emphasis on quality over quantity.
FIND OUT WHAT OUR CUSTOM SEO FOR MORTGAGE BROKERS PACKAGE CAN DO FOR YOUR BUSINESS.
Why you absolutely need SEO to stay competitive
SEO IS A LEAD GENERATION TOOL
When people look for a mortgage, they usually start with a Google search. By tapping into our expertise, we can make sure that your business is the one they see first.
Australians make over 40,000 internet searches per second, every day. That’s over 3.5 BILLION searches every 24 hours. From that, about 88% go to organic results.
While these statistics may appear daunting, to us it’s a challenge that we rise to meet, day-in day-out. This is what we’ve done for over 20 years for hundreds of clients.
We understand the importance of quality leads, which is why your SEO campaign targets relevant search terms that are actually used by new home buyers every day.
SEO DELIVERS MORE TRAFFIC AND MORE SALES THAN EVERY OTHER SOURCE COMBINED [h4]
Since practically all purchasing decisions start online, SEO has the potential to generate more traffic and more sales than every other marketing channel combined.
Your online visibility is crucial to the future success of your mortgage broker business. Without a strong online presence, your business, like any other company of any size, cannot reach its full potential.
By working with BAMBRICK, you can achieve the right degree of visibility. We’ll be more than just another Brisbane SEO agency – we’ll be an extension of your company working alongside you, delivering results.
For all of our campaigns, we use ‘white hat techniques’, future–proofing your SEO against any Google algorithm changes in the future.
With SEO at the core of our service offerings, we will collaborate with your team to obtain and maintain your online visibility and drive quality traffic to your site. Find out what our custom SEO For Mortgage Brokers package can do for you and your business.
Link-building and the importance of inbound links from other sites
As we mentioned above, not all content needs to be published on your website. Publishing content on other websites with links back to yours is also a big part of the SEO process. We believe that Google sees the internet is an arena for the exchange of valuable information, and links are the currency for this exchange.
When Google sees one site linking to another, it’s an indication that there is a relationship between the two sites. If you get inbound links from as many different websites as possible, over time it will improve your website’s perceived authority to Google.
USING LOCAL SEO, SOCIAL MEDIA AND SOCIAL REVIEWS
SEO shouldn’t just happen on your own website. As we’ve already touched upon, being present on other websites sends additional signals to Google about you and your brand. Here are a few types of website that every mortgage broker business should appear on:
GOOGLE BUSINESS PROFILE (GPB)
Every business must have a GBP profile. It will give you a strong local presence when people search for mortgage broker services. Your business name, office address, contact information, social media pages and website address will be displayed in Google search and Google Maps.
SOCIAL REVIEW AND USING CUSTOMER REVIEW SITES
There are any number of websites that allow customers to review businesses. These business reviews also send signals to major search engines about your business. Furthermore they also help to influence any potential customers as they move through the buying journey, as they research you and your competitors. Positive reviews will help you stand out among your competition.