A WEBSITE HEALTH CHECK HELPS DETERMINE THE ISSUES THAT INHIBIT YOUR WEBSITE FROM PERFORMING OPTIMALLY.
Your website is often the first point of contact that potential customers have with your business so it’s vital to put your best foot forward with a website that makes a great first impression.
Auditing makes sure your website continually hits targets, and if not, shows where the problems lie. Fixing these problems is important as search engines may penalise your website, causing it to not appear on searches. It also looks for opportunities where you can improve customer service, traffic, conversion, content and more.
Bambrick provides extensive website audits as part of our SEO services for Brisbane and interstate clients.
What’s involved?
We may talk about website audit as a single service, but there are actually several types that address different issues.
Knowing your website’s issues and limitations allows you to manage its rehabilitation better.
URL STRUCTURE
Shorter URLs are preferable than longer URLs. Fewer folders is also generally better. Make sure that the URLs are readable. When clicked, URLs should go to the intended/matching content. Including relevant keywords could also help in SEO.
NAVIGATION
A clear navigation structure improves the user experience. It is also one of the most crucial aspects of a website’s SEO performance. Googlebot and other crawlers find it easier to access, crawl, index and return pages to search results if a website has a proper site structure.
SITEMAPS
There are two types of sitemaps, XML and HTML, both of which your website needs. XML sitemaps are for search engine spiders so they can extract important information about your site, whereas HTML sitemaps are written for visitors, enabling them to find the pages they’re looking for.
BROKEN LINKS
Having too many broken links can negatively affect your site’s SEO performance and detract from the user experience. If a lot of your site’s content is unavailable, visitors may leave the site immediately, increasing your site’s bounce rate. This tells search engines that your site isn’t providing positive user experiences, which may result in lower SERP rankings.
PAGE SPEED/MOBILE FRIENDLINESS
Page speed or page loading time, is one of the signals used by Google to rank pages. It is important for delivering great user experiences, which are essential for customer retention and conversions. The longer pages take to load, the less likely visitors are to stay on your site.
CRO/CTA
Having strong CTAs (Calls to Action) on your site increases conversions and helps your customers reach the end of the buyer’s journey. Each page should have an easily identifiable CTA, which tells visitors the action you want them to take.
Audits we provide
RED FLAG AUDIT
A general assessment that combs a site for potential penalty issues. It can act as part of a site health audit, but can also be done on its own when the cause of the problem is known.
COMPETITIVE AUDITS
An audit done on your site as well as your competitor’s. This allows you to compare what you do with your sites, as well as the results.
CONVERSION AUDITS
Analyses the problems your site has with conversions. This is a problem that prevents visitors from becoming paying customers. It can either be an issue with the technical structure of the site, or the effectiveness of the content.
ATTACKED SITE AUDITS
A rare kind of audit where we suspect the site is a victim of negative SEO efforts.
PENALTY RECOVERY AUDITS
A common audit that determines whether a site has been penalized by a search engine.
SECURITY AUDITS
Measures a site’s vulnerability to attacks, which should be a priority as cyberattacks become more common.
Audit report inclusions
Upon completion of an audit, a member of our Brisbane-based SEO team will provide you with the following information:
SUMMARY ANALYSIS
The overall findings of the audit. This lists the issues found within a website and recommendations on how to resolve them. This also helps you understand where the site currently stands.
RED FLAGS
These are warnings that point to future problems that the site could inflict on itself if it stays as it is.
METRICS
The data that support the audit’s findings.
RECOMMENDATIONS
Our SEO Brisbane experts will provide you with a list of things that you can do to help implement the remedies in the analysis and help the site improve faster.
SEO is a constantly changing industry, and what can be good today, can be a major liability next week. It’s important to get a regular site audit done, but it’s also essential that you get the right people to do it. As a leading SEO company based in Brisbane, our team has been working on websites for the benefit of businesses all over Australia for the past 15 years. By using a collaborative approach and technical excellence, we make sure the job gets done the right way while keeping the status of the business as the first priority.
At Bambrick in Brisbane, our SEO specialists are more than happy to talk with you about how we can help you get the absolute most out of your website. Call us at (07) 3216 1151 or send us a message through our Contact Form.