As an electrician or electrical contractor, the ideal business situation would be for you to attract the right customers through your marketing, generating a steady stream of qualified leads onto your books. However, these challenging times make it essential for you to seek out new ways to communicate with customers.

This is why we recommend our specialist electrician SEO services. BAMBRICK’s SEO (search engine optimisation) strategy can help you stay in business and allows you to do what you do best: run your electrical company.

Most home and business owners looking for a skilled electrician look online. Therefore, if your website doesn’t appear on the first page of Google, you’re missing the majority of your potential customers. The higher your website ranks, the more likely that you are to have people choose you when they are looking for a skilled tradesman to have their electrical needs met.

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Staying Ahead Of Your Competitors

In fact, the need to increase your visibility in a crowded marketplace is essential. You can be certain that your competition is doing that same thing. We’ll ensure that your unique selling points are advertised, telling your customers why they should choose you above anyone else.

As with any business, you need to appear high up in the organic Search Engine Results Page (SERP) – the list of results you see whenever you search for something on Google. With electrical services being highly competitive, it’s essential to gain the competitive edge by utilising SEO. Getting us in to design your SEO strategy is a starting point toward you ranking higher than the competition.

BE RELEVANT TO YOUR AUDIENCE

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How Does SEO For Electricians Work?

Search engine optimisation should be approached as a long-term investment in your electrical business. From keyword research to the writing process, there are multiple steps involved before we see the full effect of our campaign.

The process of getting you to outrank your competition starts with choosing relevant keywords. Keywords are essentially what people will type into Google to find who provides electrical services like yours.

Choosing the right keywords is an essential component of any effective SEO strategy. This part of the SEO marketing strategy can be distilled into three simple steps.

  • Find the most appropriate keywords. We investigate what keywords your potential clients type into Google when searching for electrical services.
  • Optimising your site for those keywords is the next step. We have a number of keyword plans to suit your budget. We select the best for your budget.
  • Create great content about your business and how your electrical services match what people are looking for & their needs. This is how to get qualified traffic.

 

Book Your Free SEO For Electricians Strategy Session Today

Did you find this page by typing in a search term like “SEO For Electricians” into Google? Having found us amongst other SEO companies is exactly how we will get your business found online.

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What Your Custom SEO For Electricians Package Includes

SEO involves using an arsenal of tools to learn what your target market is searching, then getting you to rank #1 for those search terms. Keep in mind that it’s a marathon and not a sprint, but from the moment you start to implement your SEO strategies, you will see movement in your rankings.

Our results-driven SEO focuses on optimising relevant web pages on your site. Optimising your site includes working on the code and content so that Google sees your business as a relevant and more authoritative source on electrical services. It then sends website traffic to you over other electrical contractors.

 

ON-PAGE SEO

This is a process of fine-tuning your website by defining & refining the on-page signals such as content, meta description, keywords, images and their alt tags. We will refine your SEO campaign to help search engines better understand your website. Over time, this helps to improve your site’s search engine ranking and visibility, pushing it to the top results on SERPs over time. On-page SEO is a continual process – it never stops.

 

OFF-PAGE SEO

Search engines use off-page SEO signals to rank websites. These signals include factors like backlinks, shared content and brand mentions on social media. As with on-page SEO, these signals allow Google to judge the quality and relevance of your site. BAMBRICK’s SEO experts use the latest search engine-friendly techniques to build a natural backlink profile to your website, placing a strong emphasis on quality over quantity.

 

LOCAL SEO FOR ELECTRICIANS

Updates to Google’s algorithm continue to make local SEO vital to the success of any SEO Campaign. As a localised industry, having your electrical business appear in the first three local search results can generate countless leads while also boosting the credibility of your business.

To increase your rankings for local searches, we draw data from the SEO trends to optimise your campaign to drive qualified traffic to your business.

At the heart of our Local SEO Campaign is your Google Business Profile (GBP), one of the most valuable tools at our disposal.

Local SEO allows you to sell services online, how? Just ask us.

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Find out what our custom SEO package can do for you and your business.

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SEO Services For Electricians: BAMBRICK Will Help You Stay Competitive

SEO FOR ELECTRICIAN BUSINESSES CAN HELP THEM GENERATE THOUSANDS OF LEADS

People use Google to determine which electrician they use. By using our SEO expertise, we make sure that your business is on the first page of Google, everytime.
Just think, Australians are making well over 40,000 internet searches per second, per day. That’s a huge sum of nearly 3.5 BILLION searches every day. From that, about 88% go to organic results – SEO is all about tapping into the 88%!

These statistics may appear daunting, but to us, it’s a challenge that we rise to meet, day-in day-out, for all of our clients for 20+ years.

 

SEO DELIVERS MORE TRAFFIC AND MORE SALES THAN EVERY OTHER SOURCE COMBINED

Since practically all purchasing decisions start online, SEO has the potential to generate more traffic and more sales than every other marketing tool, combined.

Your online visibility is important to your business’s future success. Without a strong digital presence, it can’t reach its full potential.

To achieve that degree of visibility is simple: employing SEO professionals to do the work for you! We’ll be more than just another SEO agency. We’ll be an extension of your company, working alongside you to deliver consistent results that grow your business.

For all of our campaigns we use (what’s known as) white hat SEO techniques. This ensures minimal negative impact on any & all Google algorithm changes so that, in a sense, we future-proof SEO campaigns.

 

MAKE CONTENT THAT’S TAILORED TO YOUR AUDIENCE

When generating content for your electrician website, it’s important to be as specific as possible, writing about your area of expertise and ensuring your copy makes sense to your target audience. If you stray too far from your core area of speciality, you may confuse the audience and the search engine algorithms.

 

TRY TO CREATE UNIQUE CONTENT

Ideally, the content on your site shouldn’t exist anywhere else on the web. If you do use content from a third-party source, publish and reference that source.

Never just copy and paste text from other electrician websites onto yours. It will never rank as high as the original, and it can also trigger a Google penalty that can cause your site to drop in search rankings. There are also legal implications for breaching someone else’s copyright.

 

Book Your Free Electrician SEO Consultation Session Today

With SEO at the core of our digital marketing service offerings, BAMBRICK will collaborate with your business team to grow and maintain your online visibility and drive quality traffic to your website. You’ll learn the importance of a mobile-friendly, trackable SEO strategy that will enhance your accessibility and your brand. Learn what our custom SEO For Electricians package can do for you and your business.