If you’re running a business, it’s important to have a well-designed website. A good web design can help increase your conversions and make your website more user-friendly. In this blog post, we’ll discuss 5 ways web design affects conversions and business success, and some of the things you should look for when choosing a web designer or web design agency for your digital marketing strategy.

1. Layout

The layout of your website is important for both user experience and conversion rates. A well-designed website will have a clear layout that is easy to navigate. Web users should be able to find the information they’re looking for quickly and easily. Additionally, the layout should be designed to lead users towards taking the desired action, whether that’s making a purchase, signing up for a newsletter, or filling out a contact form.

2. Cohesive Design

The overall design of your website should be cohesive, professional and visually appealing for website visitors. Talented web designers should be able to create a custom website design that fits with the brand identity you have created across all your marketing campaigns (landing page, professional website, online store, ads etc.). The design should also be responsive, so it looks good on all devices.

3. Images

The images you use on your website can have a big impact on conversion rates. People are visual creatures, and using high-quality images can help improve the user experience and make your site more memorable. Additionally, using images that are relevant to your brand can help with brand recognition. Make sure your web design incorporates plenty of imagery!

4. Content 

The content on your website should be well-written, engaging, and written with search engines in mind (SEO optimised). It should be clear and concise, without being too long or too short, and your web designer should work with you to ensure that the content on your web design project is formatted effectively and persuasively. 

5. Call To Action

When designing websites it is important for designers and web developers to implement calls to action or CTAs. CTAs are important for conversions and one of the best marketing solutions for clients seeking more revenue or exposure. As CTAs tell users what you want them to do on your website, such as make a purchase or sign up for a newsletter, your designer should create websites with clear and easy to find CTAs. For the best conversion rate, your website design should ensure that each CTA stands out from the rest of the content on your website.

These are just a few ways web design can affect conversions and business success. If you’re looking to improve your conversion rates, it’s important to work with Brisbane web designers who understand how to create an effective and user-friendly website. 

Thanks for reading!