Real estate is a competitive industry, and like any other business sector with stiff competition, there is a need for advertising so potential customers know what you have to offer. For many real estate agents, the nature of the competition is localised as their real estate office will service just one geographical area. At the same time, other real estate offices and sole operators are competing for the same group of potential customers.

That’s where Search Engine Optimisation (SEO) for real estate agents and investors comes in. Through the reach of real estate SEO, your website marketing will see you having to conduct fewer cold calls and discussions with unqualified leads, and more time engaging in meaningful conversations with potential clients actively seeking the real estate services you offer. An effective real estate SEO strategy not only enhances your online visibility but also ensures that you connect with the right audience.



How SEO can help your real estate business

BAMBRICK has some outstanding services that we provide to meet the demands of the real estate industry. As digital marketing specialists with over 20 years of experience assisting clients in the property industry, we understand the difficulty of standing out from the crowd.

These services are built around sustainable Search Engine Optimisation (SEO) methods and processes. We’ve distilled our SEO services for the real estate industry to focus on two areas of your market:

  • SEO for real estate investors
  • SEO for real estate agents

This approach will increase the visibility of any real estate website in any location. We’ve taken the hyper-localised approach to SEO from the retail sector and applied it to the real estate industry. This provides the solution to the daily challenge all real estate brokers and agents face, connecting home buyers to your list of homes for sale.




How Does SEO For Real Estate Work?

Everything in SEO is about ranking high on Google and other search engines, such as Bing. For real estate businesses, this means the goal is to rank number one in the search engine results for something like “homes for sale”, so you appear above the competition. The list of links your site appears in is known as Organic Search Results Pages (SERPs). In some ways, real estate and SEO are similar services, as both must be approached as a long-term investment for the future prosperity of your business.

As real estate is a highly competitive sphere, it’s essential to gain an edge by utilising the digital marketing channel of SEO. Getting us to design your SEO strategy is a starting point toward you outranking your competitors.

The process of getting you to outrank the competition starts with choosing the right search terms, also known as “keywords”. SEO keywords for real estate are essentially what people will type into Google to find properties for sale, rent or/and investment purposes. Detailed keyword research is all about understanding the needs of your target audience, and then matching those needs to the services you provide. Choosing relevant keywords is an essential component of any effective SEO strategy and a way to increase your amount of organic traffic. At BAMBRICK, we locate the best SEO keywords for real estate agents to ensure you’re ranking number one across the board.


  1. Finding the best keywords. We conduct extensive research and investigate what keywords your target audience types into Google when searching for property, as well as which keywords have the highest search volume.
  2. Optimising your real estate website for those keywords is the next step. We have a number of keyword plans to suit any budget. We select the best for that budget.
  3. Create great content about your real estate business and how your unique offering matches the aspirations of thousands of Australians who want to buy their own home.


Book A Free SEO For Real Estate Investors And Agents Strategy Session Today

Did you find this page by typing into Google words like “SEO for real estate investors” or “SEO for real estate agents”? You did? That’s great – now you’ve just experienced first-hand the results of our SEO strategy and witnessed the power of keyword research. Having found us amongst all of our fierce competitors and clicking to read about these services is exactly what we will do for your business.

In your strategy session with us, we will give you our best real estate SEO tips so that you can get a clear understanding of where you currently sit in SEO terms, and where you could be soon with our help.



What The Custom SEO For Real Estate Agents And Investors Package Includes

Results-driven, sustainable SEO involves using our arsenal of tools to learn what your target market is searching for and to rank #1 for those real estate SEO keywords. As with anything, tools are only part of the equation. It takes the knowledge that our SEO team has accrued over many years, working on hundreds of SEO campaigns. It’s this experience that allows us to specialise in optimising your real estate website.

Our experienced real estate SEO team will optimise elements of your website so that you have the best chance of ranking for the keywords. This usually includes code and content so that Google sees your business as the relevant and more authoritative source on that topic. Getting the rankings is one thing, maintaining them is another. This is why we’ll continually optimise your website, ensuring that you stay where you belong – #1.

There are many processes involved in running an SEO campaign, regardless of the budget we run every campaign the same way. Here are just three of those processes:



At the centre of our local SEO for real estate is your Google Business Profile (GBP). This is one of the most invaluable assets you have as a local real estate agent. Some SEO for real estate campaigns lend themselves to a hyper-localised SEO approach. This means we can focus on localities such as neighbourhoods, towns, streets, and spots located near well-known landmarks. As opposed to the standard ‘local SEO’, which would normally stop at cities, districts, or regions.

When running local SEO for real estate agents, GBP is essentially another communication channel. GBP can allow your business to post articles. It will help you promote “special” offers, post images and even list the properties you have for sale, rent or investment. It’s a dream tool for combining local SEO and content marketing strategies.



This is a process of fine-tuning your real estate website. We ensure that every detail is as it should be so your website is optimised to be useful to users and ranked well by Google.

We create strong on-page signals, such as optimised marketing content, blog posts, keywords, meta descriptions, images and their alt tags. We can tweak and refine your SEO campaign to help search engines better understand your website. This process also ensures that the website is optimised for mobile devices too, being mobile-friendly is essential for SEO.

Over this, attention to detail will help to improve your site’s search engine rankings and visibility. You will rise to the top results on SERPs and stay higher above your competitors. On Page SEO for real estate agencies is an ongoing process that evolves over time as Google updates its algorithms. Google never stops updating algorithms, we never stop optimising.



Search engines also use a vast array of off-page SEO signals to rank websites. Basically, Off-Page SEO services for real estate agents refers to all of the activities that you and others do away from your website on other websites including social media. *insert and check link* It is invaluable because it tells the search engines that your website is important to others on the web. It does this by seeing that other websites mention you, other people talk about you, pictures are posted about you etc.

More specifically, these signals include ranking factors such as backlinks, shared content and brand mentions on social media. Combined, these signals allow Google to judge the quality and relevance of your real estate website. BAMBRICK’s Brisbane SEO experts use search engine-friendly techniques to reach out to publishers. We build relationships that will help us develop a website’s backlink profiles, increasing your website’s profile and creating more signals.



If you’re involved in the real estate industry, then talk to us about how we can tailor our services to business aspirations. Which one of these would best suit you?

  • SEO for real estate agents
  • SEO for real estate investors




Why SEO Is Essential In Getting You The Competitive Advantage

SEO is about building better relationships with your target audience, allowing you to improve the customer experience while increasing your real estate industry authority. By driving more people to your real estate website, you’ll get that all-important edge over your competitors.

Things don’t stop there. What’s the use of riding all that traffic if you can’t convert it? Our SEO campaigns are designed to increase traffic and convert more of it. By conversion, we mean getting people to contact you, whether that be via a form, phone number or simply sending you an email. Ultimately this means more sales, more loyal customers, and more growth for your business.



People use Google to determine everything, from where to live to what to invest in. By working with us, using our expertise, together, we can ensure that your real estate listings are amongst the ones they see in Google SERPs.

Today 40,000 Australians search the internet every second. The same happened yesterday and this will be repeated every day, for the foreseeable future. That’s a huge 3.5 BILLION search every 24 hours.

From those figures, about 88% go to organic results, this is why SEO for real estate websites is not an option, it is a requirement.

While these statistics may appear daunting, to us it’s a challenge that we rise to meet, day-in-day-out. This is what we’ve done for over 20 years for hundreds of clients. You need to get the best-qualified leads for your business, from organic SEO traffic. We will work with you to get you what you need using our specialist SEO services for real estate.



Practically all research about investment and purchasing decisions that people are interested in begins online. Using SEO for any real estate-related activity has the potential to generate more traffic and (in turn) more sales than every other marketing channel combined.

It’s not an overstatement when we tell businesses that their online visibility is crucial to their future success. Without a strong online presence, your business will not survive in the modern marketplace. Even the largest global brands know this. They’re some of the biggest investors in the digital space.

Work with us to achieve the level of visibility you need to thrive and survive, we’ll be an extension, delivering the results you need.

All of our campaigns make the best use of the latest best practices, we combine sustainable SEO strategies, with tried and tested white hat SEO techniques. Combined this ensures that you get the best results from SEO for real estate companies regardless of Google algorithm changes. Basically, we future-proof your SEO campaign.



SEO is at the core of our service offerings, and has been for over 20 years. We will collaborate with you and your team to grow and maintain your online visibility by driving quality traffic to your real estate website.

As the best SEO company for real estate, find out what our custom packages can do for you and your business.