What is the Shopify website creator?

The Shopify store creator is used by millions of the world’s most successful brands. 

Shopify allows users to create professional eCommerce websites for selling products, shipping merchandise, and processing payments. With their powerful tools, it is easy to find customers to convert into sales and manage the day-to-day of your online business. 

This platform even allows you to get help from a Shopify expert if you require a little more help designing and implementing your eCommerce site. Have any issues? Shopify also allows you to contact support 24/7 for troubleshooting or even for business and website advice. 

You can create your website and grow your business easily with Shopify. 

Shopify also possesses basic SEO tools to help your customers find you. Read on to find out more about what specific Shopify SEO tools are available and why you should take advantage of them (and also expand upon them).

What’s involved with search engine rankings?

Search engines are very particular about what they display first in their search results. They want the most relevant and high quality content ranked at the top of the page for each search query. 

To make sure your Shopify site reaches your desired customer base or audience, you need to make sure your content meets the needs of those search engines. This is where SEO, or search engine optimisation, is super important.

Some on page SEO tools:

  • Google Search Console 
  • Google Analytics
  • Meta descriptions
  • Keyword research
  • Internal links 
  • Meta tags and page titles 
  • Page URL
  • Structured data

Don’t just guess what the algorithms want. Write your content knowing that you’re hitting the mark by using SEO!

Shopify SEO guide 

Shopify possesses certain built-in SEO tools. 

This eCommerce site creator understands the importance of optimising your content for the search engine results page (SERP). 

Shopify allows you to edit tags, your meta descriptions and titles, and input the details of your products or services. With these on page SEO tools, you can boost the organic traffic your website receives and improve your overall position/ rank on the search results page. 

Shopify also offers some help with off page SEO techniques. Through email marketing, Google Smart Shopping, and Facebook ads, Shopify SEO helps to market and promote your site and drive more traffic to your on page content. Rest assured that the Shopify SEO campaign is made for both SEO and marketing beginners. 

Optimise and market your website simply with Shopify SEO.

But does Shopify do everything for you? 

Should you also implement your own SEO efforts to guarantee your spot in the search results and bring in the optimal amount of customers?

Even though Shopify SEO offers a great starting point in your SEO campaign, there are more steps you can take for your business. Here’s a checklist of SEO tactics you can implement to make sure your online shopping site is reaching your audience.

Shopify SEO checklist:

  • Use a keyword research tool to make sure your keywords are highly relevant to your individual Shopify site. 
  • Implement target keywords remembering that you’re not just writing for the search engine crawlers. Real people are reading your content, and thus, this content needs to be well written and of top notch quality. 
  • Use Google tools to have a search engine listing preview. Only after you know where you’re currently ranking can you start to make improvements.
  • Make sure you have no duplicate content. Search engines punish duplicate content and this will hurt your rankings. 
  • Write descriptive alt tags for images. This will help you hit some keywords without overwhelming your users with the amount of content and words on your sites. 
  • Take inspiration from the example Shopify product pages, but use your new SEO knowledge to make sure it is personally optimised for the search engines.  
  • Product descriptions! Make sure you have content talking about your products and services. Hit as many keywords and NLP phrases as possible. 
  • Map keywords to different collections pages to help make it clear to the search engines what each web page is about and the search queries it is relevant for.
  • Take advantage of the Shopify themes. After using one of their templates to design and create an easy online store, optimise it specifically for SEO. There’s less work involved for you!
  • Have a strong internal linking structure. Direct traffic around your site as much as possible. 
  • Make sure your meta description is an accurate and engaging summary of your store’s purpose. What are you selling? What would make people click on your Shopify store? 

There are many other tips I could give you, but for now here’s a starting point for your Shopify SEO campaign. 

Good luck with your Shopify SEO!