Proud Partnerships
About Instagram ads
By weaving captivating stories and vibrant visuals into their social media marketing strategy, the local bakery turned their everyday treats into viral sensations, drawing in droves of new customers and transforming their business overnight. To boost your business’s visibility and engagement, consider leveraging the expertise of Social Media Marketing Brisbane to craft compelling online campaigns tailored to the local market. Organic social media is all about the content that you create and publish on your social media pages, such as Facebook posts or Instagram stories.
Firstly, choosing your marketing objective is the first step. The objective you choose aligns with your overall business goals and where your digital presence stands. When your business discusses the social media strategy and your brand story, whether it be targeting awareness, consideration or conversion. Within Awareness, are you focusing on brand awareness, local awareness and reach?
Consideration, and top-of-mind awareness for your target audience. The aspects that consideration would be targeting are traffic, engagement, app installs, video views and lead generation. All marketing objectives need to align with your brand story and should provide valuable insights into how effective the Instagram ad is.
Effective social media advertising is about designing a campaign which speaks directly to the wants and needs of your target market. Defining your audience. There are two general approaches you can take to creating a target audience: specific and broad. The approach you choose depends on what you’re trying to accomplish and what resources you have available.
Any digital marketing strategy needs to address the core concern of the competition for attention. Our team starts with a deep-dive into what makes your business tick, from your customer’s point of view. We take it from there to craft a content strategy that will make your audience stop scrolling and pay attention.
There are three ways to run an Instagram ad:
1. Create ads directly from Instagram
Once you’ve converted your profile to a professional account, you can boost your creative content feed posts, Reels and Stories from your Instagram account.
2. Create ads from your Facebook page
If you manage a Facebook Page, you can link an Instagram account to that Page to create ads. When you create ads from your Page, they can appear on Facebook and Instagram.
3. Create ad campaigns in Meta Ads Manager
Ads Manager provides comprehensive tools to create ads on Instagram and Facebook.
Before creating ads, you must change your profile to a professional account. In some regions, you’ll also need to connect your Instagram page to a Facebook Page that you manage to run ads directly from Instagram.
What types of ad formats can you upload?
If you choose to advertise on Instagram’s newsfeed, these are the following ad formats you can upload:
- Carousel
- Single image
- Single video
- Slideshow
- Stories (single image or single video)
- Or use an existing post from previous social media content creation
Creating an ad is simple. Your digital marketing team will help you decide how to design your ads. You can design your ads, or choose “Dynamic creative,” if you want the ads manager to create your ads. If you go that route, you’ll upload the various ad elements—images, CTAs, and ad copy, for example—and the ads manager will test different designs.
We have top level certification
Why should my business run ads on Instagram rather than other major platforms?
Instagram, The photo and video sharing platform is second only to Facebook for audience size with more than 2 billion monthly users. Instagram focuses on visually stimulating and engaging content which means you need to create ads to match. Instagram’s core audience skews younger than Facebook with most users aged between 18-34.
Has your business considered Facebook advertising, LinkedIn, X (Twitter) or YouTube as the next Social media marketing strategy? The debate about which social media platforms is the best is constant and ongoing depending on which platform you decide to use, should depend on your marketing goals and target market, this is determined by what platforms your demographic uses. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
Instagram’s primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram is the best platform to showcase that creative content.
Videos, imagery, and illustration are all great content fits for these social media platforms, but your marketing strategy will ultimately determine what type of content to publish and how often to post it. Establishing a digital marketing strategy before diving right into a new social media platform, no matter how well it works for everyone else’s business, will keep you focused on your business goals and — most importantly — your audience.
Organic social media strategies might seem cost-effective at first, but they rely on a lot of trial and error, and can only get you so far when you’re up against ever-changing social media algorithms. Discover the boundless potential of our digital marketing services with a free strategy session at BAMBRICK today. You’ll learn exactly how your business can use the targeted reach of social media to attract more customers for less advertising spend.
Why should my business run ads on Instagram rather than other major platforms?
Instagram, The photo and video sharing platform is second only to Facebook for audience size with more than 2 billion monthly users. Instagram focuses on visually stimulating and engaging content which means you need to create ads to match. Instagram’s core audience skews younger than Facebook with most users aged between 18-34.
Has your business considered Facebook advertising, LinkedIn, X (Twitter) or YouTube as the next Social media marketing strategy? The debate about which social media platforms is the best is constant and ongoing depending on which platform you decide to use, should depend on your marketing goals and target market, this is determined by what platforms your demographic uses. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
Instagram’s primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram is the best platform to showcase that creative content.
Videos, imagery, and illustration are all great content fits for these social media platforms, but your marketing strategy will ultimately determine what type of content to publish and how often to post it. Establishing a digital marketing strategy before diving right into a new social media platform, no matter how well it works for everyone else’s business, will keep you focused on your business goals and — most importantly — your audience.
Organic social media strategies might seem cost-effective at first, but they rely on a lot of trial and error, and can only get you so far when you’re up against ever-changing social media algorithms. Discover the boundless potential of our digital marketing services with a free strategy session at BAMBRICK today. You’ll learn exactly how your business can use the targeted reach of social media to attract more customers for less advertising spend.
What our clients say about oursocial media agency Brisbane
What our clients say about our social media agency Brisbane
Michael Sherlock
Sentinel Property Group
“Having worked with countless marketing and PR firms in my former position as the CEO of Brumby’s Bakeries, I find Bambrick refreshingly responsive and insightful. I’ve worked with Bambrick for years now and was really excited by the opportunity to involve them in my latest project at Sentinel Property Group.”
Matt Walker
Urban Xtreme
“We’ve been working with BAMBRICK for a few years now and they’ve been really helpful with all things paid ads and SEO. They’ve got specialists in each department so when we have tricky questions there’s always someone incredibly knowledgable available to discuss solutions.”
James Nikiforides
Niecon
“BAMBRICK were appointed to roll out and manage our social media advertising campaigns for residential and commercial property and have truly exceeded my expectations. Their expertise in SEO and social media marketing, coupled with their strategic approach and transparent communication, brought very positive results.”
Michael Sherlock
Sentinel Property Group
“Having worked with countless marketing and PR firms in my former position as the CEO of Brumby’s Bakeries, I find Bambrick refreshingly responsive and insightful. I’ve worked with Bambrick for years now and was really excited by the opportunity to involve them in my latest project at Sentinel Property Group.”
Matt Walker
Urban Xtreme
“We’ve been working with BAMBRICK for a few years now and they’ve been really helpful with all things paid ads and SEO. They’ve got specialists in each department so when we have tricky questions there’s always someone incredibly knowledgable available to discuss solutions.”
James Nikiforides
Niecon
“BAMBRICK were appointed to roll out and manage our social media advertising campaigns for residential and commercial property and have truly exceeded my expectations. Their expertise in SEO and social media marketing, coupled with their strategic approach and transparent communication, brought very positive results.”
How do I drive awareness and build my online community
44% of people surveyed strongly associate Instagram with discovering local/small brands. On Instagram, you can create posts, videos or stories, all different forms of social media content creation, to engage with your existing followers and then turn content into targeted ads that can help you get discovered by the people that will love your brand. Implementing effective social media marketing strategies can significantly boost a company’s online presence and customer engagement.
Our top 5 tips to building awareness and growing your social media presence
Do this to unlock exclusive features like Professional Dashboard, a hub of resources and inspiration, as well as in-app ad creation and on-platform shopping tools. With an Instagram Business account, you have early access to new tools.
By giving them a hashtag to add to their posts. For feed posts, use 3 or more hashtags that describe your business, product or service to reach your audience who may be interested in your business but haven’t yet discovered it.
Ads use audience information like location, interests and more to reach the people most likely to love your business. Consider using the “More Profile Visits” or “More Messages” objective for your ads if your primary goal is to grow your Instagram community and improve your content strategy.
Short videos and video formats have taken over social media platforms. Find trending songs, hashtags and seasonal trends is the key to getting more exposure.
Inspire others and get inspired. Share, comment or repost what you love. This helps boost engagement and encourage people to start conversations with your business.
Case Study • Melt
Case Study: Melt
$4.37
Cost per ticket price
1185039
Impressions
1,173
Tickets sold
“Sold out the festival for the first 3 years. Having run traditional marketing for years, we find digital a much stronger medium for meeting our objectives.”
Melt Festival - Brisbane Powerhouse
GIULIANA BONEL
How will we be different from the last social media agency?
At BAMBRICK, we strive to:
- Increase your Instagram presence: Without overspending on your digital marketing.
- Focus on relationships: We succeed when you do. Our focus is on long-term success, not just short-term gains.
- Continuous testing and improvement: Ensuring every part of your social media strategy aligns perfectly with your business objectives.
- Flexible and informed: Staying ahead of industry shifts, we adapt quickly to changes.
- Launch targeted campaigns: Address the desires and needs of your audience directly, turning clicks into customers effectively.
Our team of digital marketing experts are a dedicated team of social media specialists who can help you develop an Instagram advertising campaign that makes the most of your advertising budget. Book a free strategy session today to learn how our social media marketing services can help grow your digital presence.
ROI driven
Every decision we make is based on getting you the maximum return on investment.
Relationship focused
We only make money when you do. We’re in it for the long haul, not quick wins.
Adaptable & updated
Industry changes and shake-ups? We’re the first to know. Ever updated and adaptable.
Learn more about Social Ads
Learn moreabout Social Ads
Instagram marketing Brisbane FAQs
Depending on what type of digital marketing agency your business chooses, some agencies have a more creative focus on social media management, social media content creation, defining your social media strategy and guiding your business through advertising spend to generate leads. Unlock the potential of your business with top-tier Social Media Marketing Brisbane, where innovative strategies and local expertise come together to amplify your online presence.
Depending on what Instagram marketing agency Brisbane based you choose, these agencies offer social media marketing services such as building and managing social media accounts (on platforms like Facebook, Instagram, LinkedIn, etc.), creating content strategies, running social media campaigns, and providing valuable analytics to measure the effectiveness of social media efforts.
Monthly analytics and reporting should be done by your social media agency, which can be accessed by you. Helping you stay up to date and track measurable results from your latest social media campaign. Leverage the data to create compelling campaigns targeted at the right audience for your business to build your audience on Instagram.
With social media marketing, analytics can help you deeply understand your ad performance with insights, so you can learn what works and improve over time. Whether this is presented by the digital marketing agency or you can have a look yourself.
The cost to advertise on Instagram depends on several factors like the mobile device you’re targeting, demographics, day of the week and whether your ad is running during a major televised event. It all comes down to your target audience, which is why it’s so important to know your Instagram demographics.
To make the most of your marketing budget, dedicate money to ads and campaigns only if they’ll help your bottom line. Put money behind posts and content that you already know perform well organically. Test everything to see what performs best, and dedicate most of your ad spend to that. Make sure to measure your ad success and take note of anything that didn’t do as well as you’d hoped.
Your chosen Instagram marketing agency in Brisbane will run your ads for 2 weeks to a month. This gives enough time for the system to become familiar, optimise and learn the data.
Instagram posts, especially videos, should be vertical ads that appear between Instagram stories. Most videos are kept to 15 seconds or less, although Instagram supports longer videos.
BAMBRICK has helped hundreds of businesses in Brisbane and across Australia to realise the full potential of a social media campaign and social media strategy. We specialise in creating paid social media campaigns for our clients. The reality is that only a small percentage of your followers will ever see your organic posts – no matter how much time and money you invest in social media content creation. Paid ads are the best way for businesses to target specific audiences on social media, and convert them to leads.
Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. You log in using your Instagram account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. Depending on your demographic, Threads can be another avenue to connect with your followers and community.
What our clients say
What your free strategysession includes:
An analysis of your current strategies & competitors
The #1 thing to drastically
increase lead volumes now
Customised report,
documented to take away
Trusted by
Book Your Free Strategy Session
Book Your Free Strategy Session
Start getting more leads and sales as soon as possible.
100% Obligation Free
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100% Obligation Free
What our clients say
“Our team have been working with BAMBRICK for almost 3 years to increase our Search Engine Optimisation across our group, this is where we are mostly ranked as number one!”
— Eagers Automotive
What your free strategysession includes:
An analysis of your current
strategies & competitors
The #1 thing to drastically
increase lead volumes now
Customised report,
documented to take away
Trusted by