Is SEO for Online Shops Different?

The short answer is yes. SEO for an Online Store requires a lot more planning ensuring that you’re getting the most from your traffic, driving traffic is only part of the strategy. A lot of effort is required to ensure that any qualified traffic is converted. For example, we ensure that you make the most of the products and cataloguing functionality. The product and category pages are essential components in driving qualified traffic.

Along with 20+ years of experience, we focus our activities across three core principles, with your business at the centre of each one.

  1. Every single decision we ever make is based on getting you the maximum return on your investment.
  2. We want to work with you, not for you. We’re in it for the long haul, a stable relationship, not quick wins.
  3. The SEO industry constantly changes and shake ups happen? We’re the first to know, you’ll be the second…


Let’s talk about how we match your business aspirations to how to improve your search visibility on the main search engines, Google and Bing. All of the pages on your site need to be accessible from the Search Engine Results Pages (SERPs). Nott just the product pages, but everything down to the latest blog posts.


Your Custom “SEO for Online Store” Brisbane Package Includes



A full website audit helps identify areas which may be harming a positive user experience. As part of a website audit, our team will analyse your current site’s structure and navigation, look for broken links, test page speed and much more.


A core aspect of digital marketing, keyword research is the process of identifying the right search terms for your target audience. We use a range of processes, tools and techniques to identify the right keywords for your SEO campaign.

Local visibility is vital to a successful campaign, local isn’t just the address of your business its getting it noticed wherever you deliver goods to. Updates to Google’s algorithm have made local search more important than ever before.


By optimising your website we create on-page signals such as content, product descriptions, long tail keywords, images and alt tags, we can strengthen and add to you websites ranking factors, pushing it closer to the top three results on SERPs where the vast majority of clicks come from.


Search engines use off page signals, too. These include backlinks, content that’s shared and brand mentions on social media, these are used to judge the quality and relevance of your online store. We use SEO techniques to build a natural backlink profile with an emphasis on quality.



It’s best not to wait until you receive an unnatural link warning from Google before cleaning up your backlinks. Inbound links are an important ranking signal and you shouldn’t take any chances. As part of our SEO services, Bambrick Media provides link cleanup for online stores.


Do You Need Want An SEO Strategy For Your Online Store


By booking your free strategy session today, you’ll talk to a seasoned SEO expert. We’ll discuss how our experience in SEO can work alongside your experience in business. Don’t forget, it’s free.


How All SEO Works


All SEO is a long-term strategy that requires an investment of time and attention. The benefits of having a team of SEO experts, wholly dedicated to improving your online visibility and sales will be one of the best investments you can make. We can take care of your website by strengthening your digital presence, giving you the time you need to service your customers.

We have an arsenal of tools at our disposal to learn what your target market is searching for and to rank #1 for those search terms. Our results-centric team optimises all elements of your website – this usually includes code and content — so that Google sees your business as a better alternative to the competition.


  • Find the most appropriate keywords for your products. We select the from a range of long tail keyword, composite keywords & head terms
  • Optimise your site for those keywords. The keywords will be mapped to the most relevant pages on your website.
  • Create content about your relevance to those keywords, by using the “best of the best” keywords for link acquisition strategies.


The Ultimate Guide To Ranking #1 In Google


Discover the same strategies we use at Bambrick Media to boost our clients’ organic rankings in the shortest amount of time possible.

What we’ve done to hundreds of business websites over the last 20 years can be applied to your online store.

If you’re ready to dominate the market with your online store, as well as and bring in a steady stream of organic sales, then you simply book your free strategy session.


What Work Will Be Involved?



We like to know everything about your Online Store and what you are hoping to achieve through the SEO services we offer. This is where you and your account manager will discuss your SEO campaign, your goals, and everything else we need to get started.


We will send you our shortlist keywords that we recommend you use for your SEO campaign. These keywords will have been thoroughly researched and shortlisted based on a number of factors. When you are happy with your keywords, we get straight to work on a keyword mapping strategy, we determine the best pages to target keyword groups on your website.


You’ll receive a local optimisation report if your online store has a physical business address you want to advertise to the public. If your business has more than one location then this process will be applied to all of the addresses. We’ll create and/or optimise existing local business listings across the web with your business information.


This report outlines all our content and structural recommendations for your SEO campaign. These recommendations will need to be implemented on your online store in order to start showing up more prominently in search results for product searches. If you have any amendments, we will work together to get everything 100% right before we make any changes to your website.


Once you’ve approved the on page report, it’s time to get to work. We can either implement these changes for you or work with your current web team to get the changes made. Once this has been completed, we do a full quality check to make sure that all of our recommendations have been implemented correctly.


We will create content for distribution by focusing on link acquisition strategies (also known as link building), to continuously improve & increase your website’s authority and ranking power.


How Long Does SEO For Online Stores Take?



A number of factors come into play. These determine how quickly you’ll see results after beginning your SEO campaign.


As with rankings, this also depends on the competitiveness of your market. The sooner we start your SEO campaign, the sooner you’ll begin getting additional revenue from your investment.


In 12 months, from when we start the SEO campaign, you should be making more from your investment in our SEO campaign than you’re spending.


No one sees results overnight despite a lot of claims made by some agencies. Our SEO strategies will generate leads and sales for all of the online stores we work with, but it’s essential to remember that there are many moving parts to any SEO campaign for online stores.

‘Factors’ and ‘moving parts’ are more than just industry buzzwords that we like to use. They are real considerations, these are some of them:

  • Competitors: You’re in a crowded market, it may take longer to see results depending on the size of the crowd. However, as with all businesses, you are selling niche business, expect to see the magic happen quicker.
  • Strategy: The strategic choices we make together determine the outcome of your SEO campaign. We will tailor your SEO strategy to your online store and roll it out at optimum intervals to maximize its success.
  • Expectations: Patience is a virtue. I SEO it’s also a necessity and a requirement. Even though it may feel like everything that goes online is immediately accessible. Nope! SEO is a long-term strategy and measurable results start to happen after 3-6 months. Search ranking algorithms will always be somewhat of a mystery to everyone, and they’re subject to change.

Over the lifecycle of your SEO we adjust your strategy to meet the challenges these variables present, you’ll see a noticeable improvement in results. Our SEO Brisbane experts have worked on hundreds of SEO campaigns and will bring that huge wealth of expertise and knowledge toi your online store. Few digital marketing agencies in Australia can match this claim.