SEO For Retail Websites

SEO for retail websites is more than just another digital marketing process – it’s an investment. The more you invest now, the greater the returns will be in the future. Any high-ranking, high-quality e-commerce site that you go to today didn’t get there by accident. It took a lot of effort to ensure that every detail was optimised. This is achieved by placing the user experience first.

To deliver the best SEO services for retail websites takes a team of industry experts with decades of experience between them. That’s us! Get a free strategy session for advice on all your digital marketing needs, from the use of paid advertising and social media to important SEO tips that will attract more clients. We have the knowledge and experience to deliver corporate quality strategies that bring you results. We’ve tailored our SEO for Retail packages and pricing to suit businesses of any size.

Some of our clients are large familiar brands, others are smaller enterprises. Regardless of size, we provide them all with the same care, use the same processes and deliver the same support to deliver the same results to all of them. We provide specialist SEO for retail business owners and managers across Australia.

An SEO campaign for a retail website can be time consuming as hundreds, and sometimes thousands of products are placed on your website. Behind the scenes, we will also be helping you optimise every element of your retail website to deliver the results your business needs for growth. These are just a few of the services we deliver to the retailers that we work with.

Every page on your site matters to an SEO campaign, from the content on blog posts to the product descriptions on a website’s shop pages. Everything adds to the overall success of a retail website. A key component of on page SEO is keyword research. We find keywords that buyers use when they start to shop around for what they need.

We take these keywords and logically group them into categories. Essentially, there are two basic types of keywords in SEO.

Short tail keywords – A short tail keyword is a phrase that contains 1 to 3 words. These are generally the broader search terms people use to find what they need.

“Cheese” (1 word) is an example of a short tail keyword, whereas “How to make a cheese omelette” (6 words) is a long tail keyword.

Long tail keywords – a long-tail keyword is a highly specific phrase consisting of 3 and 4 words and sometimes more.

By applying the keywords to product and category pages (amongst others), we will start to target and attract the right customer traffic that you need as well as improve your conversion rate.

More traffic, more leads, more $!

Search engines use ranking signals. To rank within Google websites, your website must be optimised around ranking signals that we know the search engine algorithms consider to calculate its rankings. Major search engines do not disclose the details of their ranking algorithms; however, we know of many sources of information that offer insights into them.

So now let’s focus on two groups of ranking signals that we optimise websites around:

Off page ranking signals – This is what we refer to as an off page SEO campaign. This involves improving search engine and user perception of a website’s popularity, relevance, trustworthiness and authority. We achieve this by linking to and from reputable places on the Internet (pages, sites, people, etc.) to promote your website.

What’s included in the text and images on your retail website (on page), is as important as what links to your website (off page).

On page ranking signals – We refer to this practice as an on page SEO campaign. This involves optimising elements of your websites. Search engines are using indicators to rank your site from the moment your retail website loads to how users interact with it. Over and above keywords and text on the page, we ensure that image file sizes aren’t too big, that links aren’t broken, the website code is efficient, meta title and meta directions are on all key pages, and lots, lots more.

Updates to Google’s algorithm means that a campaign that delivers an effective strategy focused on local SEO is vital. Our local SEO services for retail websites were created to tap into your local marketplace. SEO is designed to draw in the RIGHT customers wherever you sell to in Australia. We focus on 2 elements that are used to boost clients’ overall local SEO campaigns.

1. Google My Business (GMB) – The most important first step in your local SEO strategy is to claim and verify your local business’ (GMB) listing. If you’ve already done that, then we audit it to check that your business uses all of GMBs features and functionality. You’ll be surprised what can be done to draw traffic to your website.
2. Citations – Local business listings and citations play a huge role in your online reputation. It also helps Google to localise your business areas of operation. Citations send search engines a consistent set of signals about where your business is, such as the Business Name, Address, and Phone number (NAP).

To answer the question “How does SEO for Retail Websites work?” Just read this statistic:

About 95% of Australians use Google to determine who to buy goods from. By using our SEO services, we can make sure that your business is the one they come across first. In a day.

Google processes more than 40,000 internet searches per second across all devices. That’s a huge amount, around 3.5 BILLION searches every 24 hours, 365 days per year. From that, about 88% go to organic results.

We’re all about getting you to be part of that 88%.

SEO has the potential to generate more traffic and more sales for your business than every other marketing channel combined.

Achieving the degree of visibility you need is essential to your businesses future. That’s why you need to work with Bambrick Media. We’ll combine white hat SEO techniques, with tried and tested strategies.

Don’t forget, SEO is a core service of ours. We will work with you to collaborate to increase and maintain your online visibility and continually drive quality traffic to your site.