What is the Squarespace site? 

Squarespace allows its users to create their own websites. With a vast range of templates to choose from, Squarespace users can easily and quickly design each of their web pages to meet the individual needs of their business and/or personal sites. 

Since the launch of the platform, there have been millions of Squarespace sites created. 

Squarespace aims to help creative ideas succeed. 

Whether your site is non-profit, for photography, marketing, music, fashion, travel, education, politics, food, gaming, or for other personal or eCommerce use, you can create it through Squarespace.

Benefits of using the Squarespace website creator 

  • Professional looking templates that are customisable. Pick your own images, text, colours, and layout and publish content easily that looks great
  • No previous experience is required. Squarespace is designed for ease of use. 
  • No need for plug-ins 
  • Highly affordable 
  • If you don’t want to, you don’t need to add code. Coding is entirely optional for Squarespace
  • It’s easy to see how your site will appear to your users as you edit it thanks to their live editing option
  • Optimised for mobile use as well as your desktop
  • Has built-in SEO features 
  • Is an all-in-one platform 
  • Possesses built-in security 
  • Support is available 24/7 for Squarespace users

Why is search engine optimization important? 

SEO strategy falls under the top 3 most important steps of creating and maintaining a website. No matter how aesthetically pleasing your website is or how great your products or services are, you won’t get any clicks or sales if nobody can find your site. 

The best way to receive clicks is to appear on the first page of Google search results. However, search engines are extremely picky about what content they display first on their SERP (search engine results page). 

This is why SEO, which targets the algorithms behind the search result rankings, is so important for your website. 

Use Squarespace to design your website but make sure you also follow the best SEO practices so that your content will rank.

Squarespace SEO tips 

Thankfully for you, Squarespace has built-in SEO features that follow ‘SEO best practices’. You don’t need to worry about things like Google Analytics, Google Search Console or other search engine SEO tools such as Bing Webmaster Tools. 

Through their own SEO service, Squarespace supplies search engine descriptions, page descriptions, a site map, accurate headings and meta tags, and automatic redirects. 

However, you can still implement your own SEO practices to help your site succeed even more!

Here are some on page SEO tips:

  • Always compare your content to your competitors. What keywords are they using? What is their word count? What type of structure do they have? How many images? If a search engine is making your competitor rank higher than you, do some research to figure out the reason and then do it better!
  • Make sure your content is mobile friendly. Avoid long blocks of text. Have shorter paragraphs and break up your content with images and headings
  • Put keywords into your headings
  • Have plenty of images that are of high quality and relevant to your site and content 
  • Don’t just write for the search engine algorithms. Remember that your content is being read by real people. Avoid keyword stuffing and make sure your content is easy to read and understand 
  • Use internal linking where possible to direct traffic around your website 
  • Make sure you have a good site title and use your meta well. The quality of your meta could be the difference between someone clicking on your site or scrolling past you to your competitors instead
  • Check up on your site regularly to make sure it’s always optimised and ranking well

 

You’re now ready to tackle Squarespace SEO! 

Want to read more? Check out our other blog posts on SEO!