Social
02
Why does your business need a social media marketing strategy?
Social media is the defining technology of a generation. With so many different platforms, it’s now easier than ever to share interests, ideas and information with anyone. You can stay connected with friends, discover what’s happening in the world, and discuss those current events with total strangers all in the one place. Social media has not only revolutionised how we interact online, it even influences our behaviour when we’re out and about. We share everything on our social media accounts, whether it’s a major life event, like a wedding or new baby, or just pictures of our food.
Every day, there are more than 4.5 billion Likes on Facebook, 500 million Tweets and 95 million photos uploaded to Instagram – and those numbers are always growing. Facebook has the biggest market share of all the social media platforms with around 3 billion active users every month who spend on average 30 minutes browsing each time they visit. That includes more than a third of Australians who check their social media at least twice a day. When was the last time you checked your Facebook?
SOCIAL MEDIA MARKETING IS SO EFFECTIVE BECAUSE IT TAKES THE GUESSWORK OUT OF GROWING YOUR BUSINESS ONLINE.
People spend a lot of time on social media, which makes it an indispensable tool for businesses looking to build a stronger digital presence. Even if you personally don’t understand the appeal of using Facebook, your customers do, and capturing their attention is half the battle with any digital marketing strategy. It makes sense to advertise in the place where your target audience is most likely to look. Just having a social media page will help more customers find you, but a dedicated strategy for social media advertising can transform your business.
The benefits of using social media for your digital marketing include:
- You gain customer insight
- You increase brand awareness
- Your targeted ads get real-time results
- You increase your website traffic
- You know what your competitors are doing
- You build relationships with your customers
When users sign up for social media platforms like Facebook and Instagram, they share personal information including their age, gender, interests and location. Those detailed profiles can then be used by advertisers to focus on the specific demographics that make up their ideal customer base. Social media advertising campaigns make it easy to put the right ads in front of the right people and ultimately entice them to make a purchase. If you haven’t embraced the power of social media marketing then your business is missing out.
Discover the boundless potential of our digital marketing services with a free strategy session at BAMBRICK today. You’ll learn exactly how your business can use the targeted reach of social media to attract more customers for less advertising spend.
Featured In
03
Which social media platforms should you use for your digital marketing?
With about 21.2 million active users in Australia and most of them checking multiple platforms, social media has a near endless reach. It’s a flexible solution for digital marketing with a broad range of ad formats and types to cater to every audience. The challenge is selecting the social media platform that’s going to work for your business. TikTok might have more daily users than LinkedIn, but a campaign for commercial lawyers probably won’t resonate with teenagers watching viral videos.
Effective social media advertising is about designing a campaign which speaks directly to the wants and needs of your target market. You need to understand the benefits of each social media platform and how to use them to your advantage. Instagram and TikTok are popular with young audiences while Facebook tends to skew older and LinkedIn is focused on professionals. You might choose to run social ads across multiple platforms, but you can tailor your content to each audience.
Targeted social media marketing allows you to reach consumers where they’re already spending most of their time and convert more clicks into paying customers. Our social media specialists at BAMBRICK will help you choose the right platform and develop a personalised strategy to ensure your ads are always on point.
OUR SOCIAL MEDIA MARKETING SERVICES INCLUDE:
Facebook is the preferred platform for social media advertising. It has the largest audience with 2 billion people logging in every day, and offers a wide range of ad formats including images and videos. Facebook has a diverse user base, but the majority are 25 years and older. It’s particularly popular with older demographics as 87% of Australians aged between 43-58 check their profile at least once a month.
The photo and video sharing platform is second only to Facebook for audience size with more than 2 billion monthly users. Instagram focuses on visually stimulating and engaging content which means you need to create ads to match. Instagram’s core audience skews younger than Facebook with most users aged between 18-34.
TWITTER / X
Twitter (now called X) is known for real-time updates, news, and short-form content. It has around 541 million monthly active users, but it is somewhat limited when it comes to advertising options. You can choose promoted tweets, accounts or hashtags, but the demographic targeting is lesser and more restricted. The majority of Twitter/X users are men and women aged 18-29.
LinkedIn is primarily used for professional networking with 950 million members worldwide. You can advertise effectively on this platform if you’re a B2B company or if you are targeting a specific type of professional. About half of LinkedIn users have at least a university degree while the biggest age group is 30-39.
TIKTOK
TikTok is a short-form video app that offers a unique space for entertaining and creative content. It has a huge global reach, with 834 million monthly users who spend an average of 1.5 hours per day using TikTok – the highest of any platform. The primary audience for TikTok is aged 16 to 24, making it the ideal choice for targeting the youth market.
YouTube
YouTube is the undisputed powerhouse of online video content. It has a broad reach in terms of audiences, with 2.5 billion users worldwide, and offers both video ads and static advertising options. YouTube is effective in many ways – raising brand awareness and swaying purchasing decisions – but targeting is limited and the ads are more expensive compared to other platforms.
Ready to get started? Book a free strategy session with our digital marketing team at BAMBRICK and learn more about our range of social media marketing solutions.
How will we be different from the last social media agency?
ROI DRIVEN
Every decision we make is based on getting you the maximum return on investment.
RELATIONSHIP FOCUSED
We only make money when you do. We’re in it for the long haul, not quick wins.
ADAPTABLE & UPDATED
Industry changes and shake-ups? We’re the first to know. Ever updated and adaptable.
04
How do you build a cost-effective social media strategy?
FEELING FRUSTRATED BY THE GROWING COMPLEXITY AND THE TIME YOU NEED TO SPEND ON YOUR SOCIAL ADS? LET US MAKE IT SIMPLE WITH OUR SOCIAL MEDIA MANAGEMENT SERVICES.
The value of social media for advertisers comes from the wealth of data that users share about themselves. Your profile is an insight into who you are, where you live, what you like to do, and who you like to do those things with. Social media ads are automatically shown to people who are most likely to find them relevant, but you still need the right message to get results from your digital marketing. For example, a purely sales focused ad is unlikely to pique the interest of someone who doesn’t know your business. They’ll just keep scrolling, even if they fit the profile for your ideal customer.
Most businesses (and even some digital marketing agencies) are wasting their investment in social media because they’re focused on getting the click instead of the customer. With digital campaigns like Google Ads and Search Engine Optimisation (SEO), your target market is actively searching for the products or services you offer. Social media marketing is about helping your business to find customers which means you need to focus on making a connection with them first. Your approach to social advertising should be aligned with every stage of the marketing funnel from awareness to consideration and ultimately conversion.
Our social media specialists at BAMBRICK can show you how to use the innovative audience selection tools to build a relationship with your potential customers before going for the hard sell. You can target by demographics and create custom or lookalike audiences to show your ads to users who are similar to your best customers. You can also use retargeting ads to entice users who have interacted with your page or visited your website. Once you know who you want to target with your social media marketing, these audience selection tools will ensure that your social media ads hit the mark.
Core Audiences:
Define an audience based on criteria such as age, interests, geography and more. With Core Audiences, you set the rules for where your ads are delivered and you can adjust your audience to be as broad or well-defined as you like.
Custom Audiences:
Get back in touch with people who have engaged with your business, online or off. Custom Audiences allow you to connect with people who have already shown interest in your business, whether they’re loyal customers or people who have visited your website or store.
Lookalike Audiences:
Reach new people whose interests are similar to those of your best customers. Lookalike Audiences are a fast and effective way to connect with people who are likely to respond to your ads. All you need to do is create a source audience of people you know. Your ads will then reach people with common interests and traits.
If you could use specific, proven advice on how to optimise your entire social media marketing campaign then book a free strategy session with the digital marketing experts at BAMBRICK. You’ll get a clear picture of the current status of your social media advertising and the reasons you’re not getting the results you deserve – and how to turn this around quickly and easily. Contact us today and discover why we’re the best social media marketing agency Brisbane has to offer.
05
Do social media campaigns really work?
THE WIDE REACH OF SOCIAL MEDIA MARKETING CAN TRANSFORM YOUR DIGITAL CAMPAIGN WITHIN DAYS. ALL YOU NEED IS THE RIGHT EXPERTISE ON YOUR SIDE.
As an experienced digital marketing agency, BAMBRICK has helped hundreds of businesses in Brisbane and across Australia to realise the full potential of advertising on social media. We’re confident in our social media strategies and we’ll work with you to develop a campaign that is perfectly aligned to your business goals. When you partner with BAMBRICK for paid social media advertising, you can expect to see real, measurable results – just like these happy clients.
GIULIANA BONEL
Marketing & Communications Director
BRISBANE POWERHOUSE
GIULIANA BONEL
Marketing and
Communications Director
BRISBANE POWERHOUSE
BAMBRICK EFFECTIVELY MANAGE SEO AND DISPLAY ADVERTISING FOR THE BRISBANE POWERHOUSE BRAND, INCREASING TRAFFIC TO OUR WEBSITE AND PROVIDING VALUABLE INSIGHTS INTO AUDIENCE BEHAVIOUR.
They also work on a number of major campaigns designed to drive ticket sales for key projects such as Brisbane Comedy Festival across Facebook advertising, SEO and display. Their solid understanding of our diverse product, plus our current and growth audiences, ensures a strategic approach to their campaigns and has resulted in an increased reach that is easily trackable. We particularly value their responsiveness. Bambrick are key to our effective digital strategy and I would have no hesitation in recommending the team.
Tickets sold
More Website Visits
More Ticket Sales
What clients say about our social media agency Brisbane
Michael Sherlock
- Sentinel Property Group
“Having worked with countless marketing and PR firms in my former position as the CEO of Brumby’s Bakeries, I find Bambrick refreshingly responsive and insightful. I’ve worked with Bambrick for years now and was really excited by the opportunity to involve them in my latest project at Sentinel Property Group.”
Carla Cook
- ResortBrokers Australia
“The team at Bambrick are a pleasure to work with because they are a local company that give us the opportunity to work alongside them on our campaigns and help us to execute all of our concepts and plans effectively. We really enjoy our regular strategy meetings and always feel welcome to put any of our ideas on the table.”
Chris Slade
- The Driving School
“After our first meeting with Bambrick we were instantly impressed with their professionalism. We believe that Google Adwords will be of utmost importance for our survival in this difficult time. Bambrick are very good at what they do, and are always available to chat via email or phone call. I highly recommend them.”
06
Social Media Marketing Brisbane FAQs
Have you ever scrolled through your social media feed and wondered why some posts are labelled “sponsored” while others seem to be just the latest updates from your friends? That’s the difference between paid and organic social media. Both are effective ways to get your message out there, but the key to a successful social media strategy is understanding which will help achieve your marketing goals.
Organic social media is all about the content that you create and publish on your social media pages, such as Facebook posts or Instagram stories. This content is shared freely and naturally among your followers, without any direct payment. Organic posts are often managed by an in-house marketing team as a way to boost brand engagement more so than directly driving sales. The challenge is that organic reach is mostly limited to your existing audience and competitive algorithms mean you have little control over when they’ll see it.
Paid social media refers to paying for advertising space to promote your business to new or targeted audiences who are likely to be interested. This can be done through “boosting” your organic content or creating unique advertisements that can be displayed in a wide range of formats, such as images or video. You have to pay for every click or impression, but you can reach the right audience with your message at the ideal time. Your paid ads will seem like a more natural part of the social media experience, especially when they are designed with care.
At BAMBRICK, we specialise in creating paid social media campaigns for our clients. The reality is that only a small percentage of your followers will ever see your organic posts – no matter how much time and money you invest in social media content creation. Paid ads are the best way for businesses to target specific audiences on social media, and convert them to customers. Book a free strategy session today to learn how our social media marketing services can help grow your digital presence.
One of the most common metrics for social media success is the number of followers you have, but that doesn’t really apply to paid advertising. Most major platforms allow you to start running ad campaigns without any followers at all. While a large follower count can certainly help with social proof and credibility, paid ads are targeted to specific audiences, not just people who already “like” your business.
The success of paid social media advertising depends on factors such as your budget, the competitiveness of your market, and the quality of your ad content. Even with a smaller following, if your ads resonate with people then they are far more likely to work. Your focus should be on creating compelling and relevant ads using a well-defined targeting strategy to capture the attention of potential customers.
It’s true that a larger follower count can contribute to a broader organic reach, allowing your posts to be seen by more users without paid promotion. However, paid reach works independently of follower count. With a highly-targeted paid social media campaign, you can connect with new audiences and ultimately expand your following when they become happy customers.
Reach and impressions are both important metrics for social media marketing, but they represent different aspects of audience engagement. In simple terms, reach measures the potential audience size you’re connecting with, while impressions are the number of times your ad has been shown. Depending on your goals, you’ll need to review both reach and impressions to better understand your social media ads.
Reach refers to the total number of unique users who have seen your ad during a specific period, counting each user only once. If your ad reaches 1,000 people, that means 1,000 different individuals saw it at least once. Impressions are the total number of times your ad has been shown, whether it’s the first time or a repeat view by the same user. If your ad generates 5,000 impressions, that means your ad was displayed a total of 5,000 times, including both unique and repeated views.
Although the two metrics may seem similar, they provide unique insights into the overall effectiveness of your social advertising. A high reach with a low number of impressions could mean that users are simply scrolling past your ad without engaging, whereas a high number of impressions with a low reach could indicate that your post is being viewed multiple times by a smaller group of users. By analysing both impressions and reach, you can get a complete picture of how your ads are performing and adjust your social media strategy accordingly.
CRO
02
What is Conversion Rate Optimisation (CRO) and how does it work?
In today’s overcrowded online marketplace, the amount of traffic your website receives isn’t the true measure of success. Don’t get us wrong, you want your digital marketing to drive clicks, but your business growth is determined by how many website visitors actually respond to your call to action, such as buying a product or leaving their contact details. On average, less than 5% of people who visit a website will ever convert. That means you need to get the attention of at least 20 people for just one to do the thing you want them to do. It quickly gets expensive, especially in competitive industries with high customer acquisition costs.
Too many business owners and even professional marketers are killing the power of their digital campaigns by prioritising clicks over customers. There is no prize for getting a click alone; it’s just the first step in the sales process. You only realise the benefit when your traffic converts into a genuine lead. If too many visitors are leaving your website without taking the desired action then you need to figure out why they weren’t interested and how you can do better with the next potential customer. This is where a comprehensive strategy designed by a conversion rate optimisation specialist from BAMBRICK will make all the difference for your business.
CONVERSION RATE OPTIMISATION IS THE PROCESS OF UNDERSTANDING WHAT DRIVES, STOPS, AND PERSUADES YOUR WEBSITE VISITORS SO YOU CAN GET THE BEST ROI FOR YOUR DIGITAL MARKETING SPEND.
The aim of the game with conversion rate optimisation is to work smarter, not harder. There is no sense in burning through your marketing budget chasing entirely new website traffic when you can just optimise what’s already there to generate more conversions. A lot happens before the final step to convert a website click into a customer. Whether you want to turn your SEO rankings into actual online sales or your Google Ads just aren’t getting enough clicks, CRO is about finding opportunities to make the entire sales process shorter, easier and more enjoyable. You can encourage browsers to become buyers – and that means a better return on your investment.
YOUR CRO AUDIT SHOULD BE FOCUSED ON:
- What is bringing people to your website?
- Where and why are they leaving the site?
- What entices them to convert?
- How can you repeat this conversion with future visitors?
Pioneer department store magnate and inventor of the price tag, John Wanamaker, famously said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With a full CRO audit, you’ll know exactly where you can improve your digital advertising to propel your business towards sustainable growth. Book now for a free strategy session with our CRO experts at BAMBRICK and learn how to increase your website conversions today.
Featured In
03
How Brisbane conversion rate optimisation can transform your business
We’re sure you’ve heard the phrase “You’ve got to spend money to make money,” and that’s certainly true in digital advertising. You can’t just sit on your hands and hope potential customers stumble across your business online. You need to put enough resources into your marketing campaign to get noticed – but just how much value are you getting from that digital spend? It doesn’t matter how many people are visiting your site if you can’t convert that interest into sales which means your ROI is also going to suffer.
Conversion rate optimisation is about getting the most out of the money you’ve already invested in your digital marketing. A specialist conversion agency will analyse the current user experience of your website and use that data to enhance your marketing campaign. You could be missing out on sales opportunities and revenue because you’re not targeting the right audience with the right message at the right time. Using proven CRO techniques such as A/B testing, you can figure out exactly what you need to do to attract more visitors to your site who will also become paying customers.
CRO MIGHT SOUND COMPLEX, BUT THE BENEFITS ARE STRAIGHTFORWARD.
- Let’s assume you need 100 leads
- And your website has a conversion rate of 5%
- To get 100 leads you would need 2,000 clicks
- Let’s assume you pay $5 a click
- Your 100 leads will cost you $10,000
BUT WHAT HAPPENS IF YOUR CONVERSION RATE IMPROVES?
- Let’s say your conversion rate was 15%
- Instead of 2,000 clicks you only need 667
- Instead of $10,000 you only need $3,334
- That’s a saving of over $6,500 per month
IN 12 MONTHS, THAT ONE SMALL CHANGE WOULD SAVE YOU A TOTAL OF $79,992. THEREIN LIES THE VALUE OF CONVERSION RATE OPTIMISATION.
Any conversion rate improvements you can make have the potential to reap huge rewards for your business. Speak with the CRO experts at BAMBRICK today to start developing a strategy for your website. We take a personalised approach to conversion rate optimisation to ensure our clients are always getting the best possible results from their digital advertising strategies.
04
Your personalised conversion rate optimisation strategy
Let the expert team at BAMBRICK show you how to get more from your digital advertising with our holistic approach to conversion rate optimisation. The traditional sales funnel has four steps: awareness, interest, desire, action. We’ll examine how your marketing campaign performs at every step to determine exactly when and why you’re missing out on conversions. We’ll also provide detailed reports and recommendations for what you can change to start generating more leads right away without increasing your budget.
The key to successful CRO is thorough research before you start user testing. If your decisions are based on gut feelings instead of quantifiable data then your conversion optimisation efforts are going to fall flat. We use tools such as Google Analytics to track website activity, including session times and bounce rate, so we can learn how users are navigating your pages. A/B testing (also called split testing) then allows us to see how any changes to the design and content influence conversions. Once you have data on exactly what works for your target audience it will be much easier to build a loyal customer base.
We’re a results-driven CRO marketing agency, which means all of our strategies are specifically tailored to your business goals. If it doesn’t directly make our clients money, or it can’t be tracked, we don’t do it. Book your free strategy session today to learn how you can make the most out of every dollar spent on digital advertising with our specialist conversion optimisation services.
BAMBRICK IS AN EXPERT CONVERSION RATE OPTIMISATION AGENCY, AUSTRALIA-WIDE.
Our CRO services include:
DATA ANALYSIS
What does Google Analytics say about the user behaviour?
SITE ANALYSIS
Identify what is on the website that is/isn’t driving the behaviour.
RECOMMENDATIONS
Prepare a report on areas for improvement.
OPTIMISATION
Implement the recommended changes on the site.
MEASURE
Monitor conversion rates in Google Analytics to see improvements.
05
Can you really trust specialist conversion rate optimisation agencies like BAMBRICK?
Imagine getting two, three or even 10 times the number of leads without spending a cent more on your digital advertising. That’s the power of conversion rate optimisation. An effective CRO strategy not only helps turn more clicks into more customers, but also reveals new opportunities for growth. Even if you’re happy with the current performance of your digital campaign, you could always do better with the right expertise and guidance.
BAMBRICK is an experienced conversion rate optimisation agency with proven techniques to set our clients up for success. Our team has helped hundreds of businesses in Brisbane and across Australia to generate more rewarding leads from their existing traffic and advertising spend. You can expect to see real, measurable results with our conversion rate optimisation services just like these happy clients.
Glennys Poole
Marketing Administration Manager
ALTEC
Glennys Poole
Marketing Administration Manager
ALTEC
AFTER USING MULTIPLE DIGITAL MARKETING AGENCIES BOTH IN AUSTRALIA AND OVERSEAS AND BEING LEFT UNDERWHELMED, WE HIRED BAMBRICK TO MANAGE OUR SEO, GOOGLE ADS & SOCIAL ADVERTISING IN JANUARY 2019.
Bambrick has been a breath of fresh air, they have taken the time to really understand the key aspects of our business & our market. They have always been proactive, even in challenging market conditions such as COVID-19. Bambrick researched and presented an innovative approach to ensuring our business could thrive during this period. We are now hitting a cost per lead which is half our original target and could not be happier with the service we receive. I would highly recommend Bambrick’s Digital Marketing Services.
Increase in Conversions
Increase in conversion rate
Decrease in cost per lead
What clients say about our conversion rate optimisation company
Glennys Poole
- Altec
“Bambrick have been a breath of fresh air, they have taken the time to really understand the key aspects of our business & our market. They have always been proactive, even in challenging market conditions such as COVID-19. Bambrick researched and presented an innovative approach to ensuring our business could thrive during this period. We are now hitting a cost per lead which is half our original target and could not be happier with the service we receive. I would highly recommend Bambrick’s Digital Marketing Services.”
Giuliana Bonel
- Brisbane Powerhouse
“Bambrick effectively manage SEO and display advertising for the Brisbane Powerhouse brand, increasing traffic to our website and providing valuable insights into audience behaviour. They also work on a number of major campaigns designed to drive ticket sales for key projects such as Brisbane Comedy Festival across Facebook advertising, SEO and display. Their solid understanding of our diverse product, plus our current and growth audiences, ensures a strategic approach to their campaigns and has resulted in an increased reach that is easily trackable.”
Abbey Madden
- Sofitel Brisbane Central
“Bambrick have been efficient, cooperative and amazing to work with throughout our digital marketing campaigns. They have executed our ideas seamlessly whilst adhering to our specific guidelines and provide helpful feedback and guidance, which ultimately created a successful result for our company!”
How will we be different from the last CRO agency?
ROI DRIVEN
Every decision we make is based on getting you the maximum return on investment.
RELATIONSHIP FOCUSED
We only make money when you do. We’re in it for the long haul, not quick wins.
ADAPTABLE & UPDATED
Industry changes and shake-ups? We’re the first to know. Our team is always updated and adaptable.
06
Conversion Rate Optimisation FAQs
There are so many variables when it comes to conversion rates which makes it tough to give a definitive benchmark that you should be trying to achieve. The average conversion rate for digital marketing campaigns convert is around 2.35% according to research by WordStream, but that’s only a rough guide. Whether or not that number is profitable depends on your industry, target audience, conversion goals… the list goes on. Rather than comparing yourself against everyone else, you should focus on how you can do better with conversion rate optimisation.
CRO provides you with an in-depth understanding of what actually matters to your potential customers. When you take this data and use it to enhance your digital campaign, conversions will naturally follow. It might require some experimentation before you find the most effective strategy, but even small changes can have a big impact on your website’s conversion rate. A bump from 2% to 4% doesn’t sound like much, but that still means you’re getting double the results from your existing traffic which also equates to double the profits.
Our goal as a specialist CRO agency is to help our clients refine their digital marketing strategies and increase conversions regardless of the starting point. Your conversion rate could already be above the industry benchmarks, but any opportunity to make your marketing even more profitable is worth your time. Book a free strategy session with our CRO experts at BAMBRICK today. We’ll guide you on everything from data analysis to A/B testing so you can start seeing conversion rate improvements for your business.
The goal of every business is to make money. Conversion rate optimisation is a tactic to help you achieve that goal in the most efficient way possible. In most cases, a conversion means a sale, but it depends on your business and what you’re hoping to gain from your digital marketing efforts. Maybe you’re a tradie and just want people to pick up the phone and call after finding your business through local SEO. If you’re running a restaurant, you might count dinner reservations. Email and newsletter sign ups can also be a conversion when you’re trying to build a customer base.
No matter how you define conversions, you need to generate as many as possible to be successful. The better your landing pages or website then the more likely you are to have the edge over your competitors with a high conversion rate. By the same token, if you offer a poor user experience then you’ll have a low conversion rate as customers look elsewhere. CRO is about understanding the variables that affect your website conversion rate so you can remove any barriers and persuade more visitors to take action. As long as your business has an online presence, you have something to gain from a CRO audit.
Both digital marketing strategies are important because they have different objectives. SEO helps generate organic traffic by showing Google that your website is the most relevant for a particular query. Ranking on the first page of search results is a sure-fire way to put your website in front of the right audience, but what are you doing with all that attention? The aim of CRO is to get more visitors to take action when they browse your website, whether that’s making a purchase, filling out a contact form or signing up for your newsletter.
CRO and SEO should go hand-in-hand when you’re developing your digital campaign so you can drive search traffic that also converts into customers. For example, the technical SEO factors that can harm your search rankings, like site speed, broken links, and mobile friendliness, can also affect conversions through a poor user experience. If your website takes too long to load then it’s unlikely visitors are going to wait around and convert. Even if a page is ranking highly, it may not be getting enough clicks. A dedicated CRO analysis can help learn why, which will both increase conversions and improve your SEO efforts.
Getting the best results from search engine marketing is about more than just ranking in the top position for the right keywords. Your approach needs to include CRO strategies so you can be confident that users will take the desired action after they find your website in search results. Speak with our industry experts at BAMBRICK today to learn more about how SEO and CRO can work together to boost rankings, increase conversions, and grow your business.
Google Ads
02
What is Google Ads, and how does it work?
Google Ads (formerly known as Google Adwords) is a quick and effective way to put your business in front of Google search traffic. It allows you to create and share ads which are tailored to appeal to your target audience. Your ads are displayed at the top of the Google search results page whenever someone is looking for the products or services that your business offers. You only pay when internet users click your ad to view your website or call your phone number.
Organic search engine results appear because of their relevance to the search terms. However, for a newly-launched business, it may take years to organically go up the rankings through SEO, which means you’re missing out on valuable sales. Google Ad campaigns let you jump the queue with paid search results. It is fast, flexible and great for a variety of advertising strategies, including seasonal and limited capacity products, very specific niche targeted campaigns, and as a means of getting immediate online exposure for new businesses.
THERE ARE FOUR BASIC TYPES OF GOOGLE ADS:
- Google Search Network - usually text form, these ads can show on Google results pages when someone searches for your targeted keywords
- Google Display Network - usually image form, these ads appear on websites or apps that your customers visit
- Google Video Ads - these are 6 to 15 second videos that are shown right before or during YouTube content
- Google Shopping Ads - these are product listings with images and prices that are shown directly in search results
Google decides which ads are shown with an automated auction that happens in the background every time somebody searches for your targeted keywords or visits a site that’s part of the Google Display Network. Your Google Ads manager will set the maximum amount you’re willing to pay for a click or impression based on your daily budget. You can choose to increase this maximum bid at different times of day or when you need to push out your competitors to improve your chances of showing.
The cost per click for a Google Ad campaign is determined by how popular the keywords are, but the highest bidder is not necessarily the one who gets the top spot. Google looks at how useful your ad is to the searcher, the relevance of your landing page, keywords and ads, as well as the user experience your website provides to determine your Quality Score. If your score is high, the better your chances of winning the highest position, even if your maximum bid is less than a rival bidder.
Speak with our experienced Google Ads managers at BAMBRICK today. We have all the skills and knowledge to lead your business to Google Ads success.
03
We’re an official Google Ads Partner Agency
Our PPC specialists at BAMBRICK are proud to be recognised as Google Ads Partners. This speaks to our deep understanding of Google Ads and proven expertise in creating successful campaigns for clients across a wide range of industries.
As Google Partners, we have access to the latest insights, tools and resources from Google. It means we’re always ready to provide strategic advice to help you stay ahead of the competition and deliver the best return on your investment.
Get in touch today to discuss your digital marketing goals. You can trust that you’re getting the best Google Ads management Brisbane has to offer with BAMBRICK.
Featured In
04
Help your business grow with a targeted Google Ads campaign
Google Ads is such an effective online marketing strategy because it can put your business in front of potential customers at the precise moment they’re looking to make a purchase. Traditional advertising through print, TV and radio can be seen by anyone at any time. You have no way of really gauging their buying intent. With a dedicated Google Ads campaign, you will always reach your target audience when it makes sense for them to come across your ad.
Google displays ads based on 3 simple factors...
- What specific keywords did the customer search for?
- What does your campaign say about those keywords?
- How do users engage with your site upon arrival?
PPC advertising gets better over time because you can keep optimising your ads based on the data gathered. Every click gives you more insight into exactly what your customers want – even when they’re not generating sales. You can also use Google Remarketing to connect with potential customers who’ve visited your website but left without converting. Past visitors will see these ads while they are browsing the web, keeping your brand at the front of their minds and persuading them to come back for more.
Ready to get started with your own Google search ads? Book a strategy session with our Brisbane Google Ads experts at BAMBRICK. You’ll get a clear picture of how a targeted Google Adwords campaign could be the best thing you’ll ever do for your business.
How will we be different from the last Google Ads agency?
ROI DRIVEN
Every decision we make is based on getting you the maximum return on investment.
RELATIONSHIP FOCUSED
We only make money when you do. We’re in it for the long haul, not quick wins.
ADAPTABLE & UPDATED
Industry changes and shakeups? We’re the first to know. Ever updated and adaptable.
05
Your personalised campaign from our Brisbane Google Ads specialists
GOOGLE ADS IS ONE OF THE MOST EFFECTIVE TRAFFIC GENERATION TOOLS OF THE CENTURY. AND IF DONE RIGHT, IT CAN BE ONE OF THE MOST PROFITABLE TOO. LET US HELP WITH YOUR GOOGLE ADS MANAGEMENT.
It’s no secret that the more focused your online marketing campaigns are, the more clicks you will generate. However, the biggest mistake we see from many businesses – and even professional marketing companies – is chasing clicks over customers. You may have designed the perfect ad, but you need to show it to the right people at the right time. Effective Google Adwords management is about testing and refining your campaign to give your business the best chance of success.
Our experienced PPC management team at BAMBRICK will do a complete review of your current Google Ads campaign and give you specific recommendations on how to decrease your traffic costs, improve your conversion rates and start getting better quality leads, more cost-effectively. We’ve developed our PPC strategies over hundreds of campaigns and we’re confident we can achieve optimal results for your business with bespoke Google Ads services including:
Google Ads allows you to confidently target your ideal customers, but only if you know what they’re actually looking for. Keyword research is the first step of any search engine marketing campaign. Essentially, the keywords you select should be aligned with your business goals and have the highest search volume. Some low volume keywords may also be relevant, but if your chosen keywords aren’t driving web traffic then there’s little point in keeping them.
Poor keyword management is the number one reason why Google Ads cost some businesses more than they need to. It’s not enough to only focus on the most important keywords for your business, you also need to choose what not to target so there’s no wasted budget. While managing your keywords effectively won’t fix all that’s wrong with your PPC efforts, it needs to be given the time and attention it deserves as part of your overall Google Ads strategy.
The impact of the website or landing page that you send users to is a crucially important aspect of all PPC campaigns. Many businesses work hard at optimising their Google Ads to entice users to click only to send them to an unappealing webpage, which they promptly leave. Getting people to your landing page is essentially what Google Ads are all about, but if it doesn’t convert users into high-quality leads then it’s nothing but a wasted click.
There is no one-size-fits-all approach to creating landing pages. However, high-converting pages do share common characteristics, including a strong headline, a logical flow that encourages users to keep reading, testimonials that build trust, and a great call to action that really inspires. It will take some work to get right, which is why split testing is an important step, but captivating landing pages have the power to transform your Google Ads campaign.
If you’re not adjusting your bids to take into account factors such as time, device and location, then it’s safe to say that you’re not getting as much from Google Ads as you could be. Monitoring the performance of ads on different devices enables you to identify which devices your ads are performing well on – and which aren’t. You can then maximise your budget with better targeted ads, which means more qualified leads and better ROI from your Google Ads.
The same technique can also be applied to time and location. By consulting your data, you can determine the time of day your target audience is likely to be online and adjust your ad bids accordingly. You can also use data to see which search locations are delivering the highest conversions and bid higher in those locations and lower in others – if you choose to bid for them at all. Don’t forget that you can exclude geographical areas to use your budget more wisely.
Not understanding their target audience has prevented many businesses from realising the full potential of Google Ads. If you don’t have the complete picture of your ideal customer, how can you run Google Ads campaigns that will entice them to click? This is why you need to take the time to develop a detailed buyer persona including their needs, desires, concerns, and behaviour. The more you know about your audience, the easier it will be to tailor your ad copy, images, offers, and calls to action to appeal to them.
Buyer personas are essential for successful Google Ads campaigns, but you also need to understand their intent or position on the marketing funnel to convert that interest into sales. You could be wasting your budget by trying to target potential customers with the wrong message. When you know which stage of the funnel a customer is at (awareness, interest, consideration, purchase) then you can then personalise every element of your ads and landing pages.
Our Google Ads management services include:
TESTING
- Keyword research
- Writing ad text
- Building landing pages
- Testing ads and keywords
RE-TESTING
- Review keyword conversion rates
- Review ad text conversion rates
- Review landing page conversion rates
- Campaign optimisation
REFINING
- Continual review of keywords, bids, ad text and landing pages based on conversion rates
- Continual cost per lead optimisation
06
Google Ads or SEO: which search engine marketing strategy is better?
WHY NOT BOTH? WHEN YOU PARTNER WITH BAMBRICK FOR GOOGLE ADVERTISING, YOU’RE GETTING MORE THAN JUST OUR PAY PER CLICK EXPERTISE. WE CAN PROVIDE YOU WITH A COMPLETE DIGITAL MARKETING SOLUTION.
Your visibility in search results can make or break your business. People trust Google to tell them what they want to know about a product or service. If they can’t find your website on the first page then they’re probably not going to make a purchase from you. We recommend Google Ads as the absolute strategy for immediate online lead generation. It puts your business right at the top of the search engine results page when potential customers are looking for what you offer.
Google Ads campaigns are one of the quickest ways to improve your online presence, but the catch is that the cost of each click varies greatly. If your website has a high conversion rate then Google Ads will be profitable. If too many users are clicking on your ads without generating sales then it may not be sustainable. That’s why we recommend a combination of Google Ads and SEO to provide long-term lead generation for your digital marketing budget.
Search Engine Optimisation (SEO) is about showing Google that your website is the most relevant for a particular search phrase. This organic traffic means you don’t have to pay for every click, but you won’t surge up the rankings overnight. Even the best SEO strategy will take time to see results, which is where a Google Ads campaign will give your business a boost. The different digital marketing strategies can be used to complement each other and ensure potential customers always find you in Google.
Speak to our digital marketing experts at BAMBRICK. We can design a complete strategy including our professional Google Ads management, SEO, social media marketing and any combination of other services to guarantee that your business isn’t left behind online.
Proud Partnerships
07
Do Google Ads campaigns really work?
Still not convinced that Google Ads is the best digital marketing strategy for your business? Maybe you’ve tried PPC campaigns in the past and didn’t feel you were getting enough bang for your online advertising buck. Let our PPC Brisbane team show you how the right expertise for Google Ads management can make all the difference.
Our Google Ads specialists have helped hundreds of businesses in Brisbane and across Australia to generate more rewarding leads for their digital ad spend. We’re confident in our strategies for successful Google Ads campaign management, but don’t take our word for it. Our clients are just as excited to share their success stories after choosing BAMBRICK as their Google Ads agency.
ABBEY MADDEN
Director of Sale and Marketing
SOFITEL BRISBANE CENTRAL
ABBEY MADDEN
Director of Sales and Marketing
SOFITEL BRISBANE CENTRAL
BAMBRICK HAVE BEEN EFFICIENT, COOPERATIVE AND AMAZING TO WORK WITH THROUGHOUT OUR DIGITAL MARKETING CAMPAIGNS.
They have executed our ideas seamlessly whilst adhering to our specific guidelines and provide helpful feedback and guidance, which ultimately created a successful result for our company!
Increase in ad reach
Increase in link clicks
Decrease in CPC
What clients say about our Brisbane Google Ads management agency
Chris Slade
- The Driving School
“After our first meeting with Bambrick we were instantly impressed with their professionalism. We believe that Google Ads will be of utmost importance for our survival in this difficult time. Bambrick are very good at what they do, and are always available to chat via email or phone call. I highly recommend them.”
ERIC DAVID
- CBRE Residential Projects
“We needed a Digital Agency that understood Brisbane property and how to market each location by highlighting its unique features and benefits to an owner’s lifestyle choices and/or investor. Bambrick has helped us create that and get quality leads to sell apartments off plan within a reasonable buying time."
Glennys Poole
- Altec
“Bambrick have been a breath of fresh air, they have taken the time to really understand the key aspects of our business & our market. They have always been proactive, even in challenging market conditions such as COVID-19. Bambrick researched and presented an innovative approach to ensuring our business could thrive during this period. We are now hitting a cost per lead which is half our original target and could not be happier with the service we receive. I would highly recommend Bambrick’s Digital Marketing Services.”
Featured In
08
Google Adwords Management Brisbane FAQs
Sure. Anyone can sign up for a free account, but the better question is: should you manage Google Ads yourself? Paying for expensive clicks in Google Ads that don’t generate sales is just going to burn through your valuable marketing dollars. You’re far better off investing that budget with an experienced Google Adwords agency that knows how to get the most out of search engine marketing.
Google Ads is not a “set and forget” digital marketing strategy. You need to dedicate the time so you know what’s happening in your account every day. This requires reading key reports and making adjustments so you can maintain your ad position and the level of traffic to your website. Your competitors don’t stop when you’re too busy to check Google Ad Manager. They’ll just swoop in with a higher bid for the relevant keywords and take your customers.
Effective Google Ads optimisation also means looking for new opportunities to maximise traffic and revenue. You need to know how to interpret the data from your reports and which changes to make if your ads aren’t converting. Are you bidding on the most cost-effective keywords? Are your ads being displayed at the most relevant time? Are they actually appealing to your target audience? However, the wrong adjustments can also damage a profitable PPC campaign and it could take a long time to recover if you can’t pinpoint the issue.
Take the stress out of running Google Ads with the best PPC management Brisbane has to offer at BAMBRICK. We’ve managed Google Ads accounts for hundreds of clients so we know exactly how to set your business up for success. If it doesn’t directly make our clients money, or it can’t be tracked, we don’t do it. As a leading Google Ads agency, we will always keep you up to date with reports and insights so you can track your ad’s performance without worrying about the day-to-day running.
Google Ads are the quickest way to improve your search visibility, but that doesn’t mean you can always expect immediate results. While you’ll likely start getting clicks from your Google Ads in the days after they go live, it takes around 3 to 6 months for any PPC campaign to reach optimal performance with leads and sales.
The first step in the process is building your Google Ad campaign. This takes at least a week or two as we get to know your business and marketing goals, then use that information to create ads that are uniquely tailored to your target audience. Our team will need to conduct thorough keyword research, write ad copy, and design effective landing pages to give you the best chance of Google Ads success.
Once your campaign is live, it needs time to generate meaningful data so we can decide how to best deliver your ads. This is called the learning phase. It takes anywhere from 30 to 90 days depending on the volume of traffic and interactions. During this time, your Google Ads manager may review the ad copy, adjust the bidding strategy, or add negative keywords that you don’t want to show up for.
Even after you start seeing conversions from Google Ads, you should allow a few weeks for your campaign to stabilise to ensure its ongoing success. Industry trends and seasonality can impact the time it takes for your ads to work. Some businesses may see faster results during peak seasons or specific events. We need to consider every variable with your PPC strategy to maintain a high conversion rate.
Google Ads isn’t something that you optimise once then leave forever. Every click and impression provides a valuable insight into what your audience is looking for – and you can use that data to make improvements. When you partner with BAMBRICK for Google Ads, we will regularly review your campaign performance, analyse data, and make the necessary adjustments to achieve long-term, profitable results.
The cost per click (CPC) for Google Ads is influenced by a range of factors, but essentially it comes down to the demand for your targeted keywords. To give you a rough idea, the average cost of an online ‘click’ in the Australian Google Search Network is $1 to $2. However, if you’re bidding on popular keywords in a competitive industry then you can expect to pay much more for every click. According to WordStream, the most expensive keyword category in Australia is ‘Lawyer’ with a CPC of about $46.25.
More than a third of the 25 most expensive keyword categories for Google Ads relate to money, such as: insurance, finance, car finance, loans, mortgages, pension, financial trading, and payment systems. These categories all have lots of monthly searches, but you have to pay a hefty amount to tap into that traffic. Finding the balance between CPC and search volume is the key to profitable Google Ads management. You can maximise your budget based on your keyword cost and the number of clicks you want every day.
While it’s easy to get caught up in how much you’re paying for each click, you also need to consider conversion rates with PPC campaigns. Cost per click is just the price you pay for a potential customer to visit your website. You still have to convert those Google Ads leads into sales for it to be cost effective for your business. If a high volume of website visitors make a purchase after viewing your ad then it may be worth spending more to chase the initial click.
Google Adwords campaigns are effective because they drive highly targeted traffic to your website. However, you need to understand the factors that influence how much each click actually costs you to avoid paying more than you can afford. BAMBRICK is a highly experienced PPC agency and we can tell you everything you need to know to make Google Ads profitable for your business. Our Google Ads team will keep working with you to improve your results and ensure that your ads reach more of the right customers while staying within budget.
Absolutely! You don’t need to spend thousands of dollars for an effective PPC marketing campaign. Google Ads is the fastest way to promote your business to more customers through search results and it can work for almost any budget. You decide exactly how much you want to spend by selecting the keywords you’d like to target and setting a daily maximum budget.
It’s understandable for small business owners to worry about burning through their limited budget on clicks that don’t provide any real value. The advantage of Google Ads campaigns is that they allow you to customise your ads to appeal to the right audience. If you run a local Brisbane business, you may not care about appearing in searches outside of your area. With Google Ads, you can target your campaign based on location, which means you’re only marketing to people who will be interested in your business.
Google Ads works for small businesses because you are always in charge of how much you spend. If your ad isn’t converting then you don’t automatically need to pour more money into your campaign. A few tweaks to things like keyword match types could boost your sales without going over your daily PPC budget. You may also choose to increase your Google Ad spend at key times, such as product launches, or pause your ads during quiet periods. There are plenty of cost-effective ways to make Google Ads work for you.
If you’re still not convinced that paid search advertising is worthwhile for your small business then speak to the Google Ads management experts at BAMBRICK. Our PPC team will get to know you and your business as we work together to develop a Google Ads strategy that fits within your digital advertising budget. We can always start small then adjust your ads based on the results, and even double down when you start generating profitable sales from your Google campaign.
Fake clicks are a common source of hesitation for business owners when considering PPC advertising such as Google Adwords. You’re paying to promote your business based on clicks and impressions, so you want to know these ads are being seen by real humans with real interest. Regardless of the size of your business or digital marketing budget, nobody can afford to keep wasting money on fake clicks that have zero chance of a sale.
Click fraud is estimated to affect around 20% of all paid links on the internet, from paid search engine page results to banner ads and videos within the Google Display Network. Some of this invalid traffic is accidental, such as a slip of the finger or when a badly placed ad gets in the way of something the user is trying to click. Other fake clicks have a malicious intent, like bots or competitors who click on PPC ads to deplete the advertiser’s budget and damage the performance or reach of the ad.
While some fake clicks are unavoidable with PPC campaigns, the good news is that the Google Ads platform has sophisticated anti-click fraud programs to minimise your exposure. It uses automated detection systems to identify invalid clicks and impressions and remove them from your account data. Google’s Ad Traffic Quality Team also constantly monitors and analyses traffic to detect and remove any clicks they deem invalid before advertisers are charged.
Speak with your Google Ads account manager at BAMBRICK if you believe your PPC budget is being wasted on fake clicks. We can optimise your campaign to mitigate the effects of click fraud, including setting up IP exclusions, adjusting your ad retargeting, and running remarketing campaigns. You can be confident that your Google search advertising will deliver the best return on investment with some expert guidance from our Google Ads Brisbane team.
Contact
01
We'd love to hear from you
FILL OUT THE FORM OR PICK UP THE PHONE.
Bambrick is a direct response, digital marketing agency specialising in SEO, Google Ads, Facebook Ads and Conversion Rate Optimisation.
Book in for your free 60-minute Strategy Session and learn how we can help you start generating more sales leads with the right digital marketing strategy.
You get free, one-on-one advice from some of Australia’s most experienced digital marketing advisors who will take the time to understand your business.
Featured In
02
FAQs
Yes, you can. BAMBRICK has safe and secure parking options under our building at 12 Creek St. Find out more about 12 Creek St parking at BAMBRICK.
Yes we have coffee, lots of it. The quick stuff & the real stuff.
Yes, of course you can meet our team! We’re eager to meet you.
