JOB: Digital Marketing Account Manager (On-site)
Digital Marketing Account Manager
(On-site)
- Do you have experience managing marketing campaigns?
- Are you looking for an opportunity to take your skills to the next level?
- Can you see yourself being a highly valued member of a fast-paced, high-performing team?
BAMBRICK is one of Queensland’s largest and fastest-growing digital marketing agencies.
Currently, we are looking for a Digital Marketing Account Manager to help with many aspects of Digital Marketing for 100’s of customers across varying industries (including many of Brisbane and Australia’s best-known brands).
IMPORTANT: No Digital marketing agency experience necessary.
At this stage, we are open to ALL APPLICATIONS with Advertising and Marketing experience.
If you have agency experience, definitely let us know about it – but if not, then don’t let that stop you.
NOTE: These roles are office-based in Brisbane CBD.
The main things we are looking for (in priority order) are as follows:
- Positive attitude
- Hard-working
- Focused
- Attention to detail
- Organised
- Sense of urgency
- Knows their way around a computer (digital specialist)
- Desire to learn
- Ability to work full-time in our Brisbane CBD office
Additional things we would like to hear about, in no particular order are:
- Agency Experience – not a necessity, but if in any capacity, let us know what you’ve done.
- Client Management Experience – again, not a necessity but if you have it, tell us about it.
- Data/analytics experience – Do you have experience on any of these key digital marketing platforms? If so, tell us about it.
Who is the team you will be working with?
- We are a trusted, fast-growing, fast-paced, direct response digital marketing agency.
- We DON’T design logos, come up with funny slogans, or write catchy jingles.
- We DO help hundreds of Australian businesses to squeeze the absolute most out of every single dollar that they spend on digital marketing.
- That involves, but isn’t limited to, management and optimisation of:
- Search Engine Optimisation campaigns
- Google Ad campaigns
- Facebook Ad campaigns
- Instagram Ad campaigns
- LinkedIn Ad campaigns
- We manage millions of dollars in digital marketing budget every year.
- We don’t take ourselves too seriously, but we take what we do seriously as we know what an impact it has on people’s businesses when we get it wrong or right.
- We’ve been in business for 25 years.
- We have approx. 35 people on the team and continue to grow.
- Our office is located in Brisbane CBD.
- Our clients vary across pretty much every industry you can think of.
What do the roles entail?
In a nutshell, our Digital Marketing Account Managers spend their days meeting with clients, coordinating campaigns and optimising strategies in order to help customers improve the return on investment of every dollar they spend on digital marketing.
What does that look like?
At a guess, it would break down like this:
- Meeting with clients (30% of the time) – either in person in our Brisbane CBD head office OR on Video Conference.
- Planning campaign strategy (10% of the time) – working with our internal team of digital marketing subject matter experts to help clients achieve their objectives.
- Coordinating campaigns (30% of the time) – speaking with customers via phone and email to ensure campaigns are progressing and having a positive impact on their businesses.
- Delivering monthly and quarterly progress reports (15% of the time) – helping customers accurately attribute the value of their digital marketing efforts and educating them on where else they could be improving.
- Client Education and Answering Queries (15% of the time) – answering clients’ questions about both their campaigns specifically and the ever-changing world of digital marketing as a whole.
How to apply
Again, if you are even remotely considering applying…do it now, as this role won’t be in the market for long.
To apply, go ahead and fill in the form below and send us over your CV, and as much information as you can about any previous professional digital marketing experience.
Salary is commensurate with skills and experience. No agencies at this stage, please.
If you have any additional questions, please email us at [email protected]
JOB: Graduate Digital Marketing Coordinator
Graduate Digital Marketing Coordinator
- Are you looking to kickstart your career in Digital Marketing?
- Do you have the desire to learn with the right attitude?
- Can you see yourself being a highly valued member of a fast-paced, high-performing team?
BAMBRICK is one of Queensland’s largest and fastest-growing digital marketing agencies.
Currently, we are looking for a Graduate Digital Marketing Coordinator to help with many aspects of Digital Marketing for 100’s of customers across varying industries (including many of Brisbane & Australia’s best-known brands).
IMPORTANT: No Digital marketing agency experience necessary.
At this stage, we are open to ALL APPLICATIONS from those with Digital Marketing experience to new graduates with the desire to learn and adapt in a fast paced environment.
The main things we are looking for (in priority order) are as follows:
- Positive attitude
- Hard-working
- Focused
- Attention to detail
- Organised
- Sense of urgency
- Knows their way around a computer (digital specialist)
- Desire to learn
Additional things we would like to hear about, in no particular order are:
- Facebook Ads Manager
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- Google Analytics
- Google Tag Manager
- Landing Pages
- Unbounce
- WordPress
- G-Suite
- Project management tools
- CRM experience
- Email marketing experience
- Marketing courses you have done
- Marketing books you have read
- Experience working at another agency
- Experience working on the client-side
If you don’t have any of them, don’t stress…
Apply anyway and just let us know the other reasons we should consider choosing you.
Who is the team you will be working with?
- We are a trusted, fast-growing, fast-paced, direct response digital marketing agency.
- We DON’T design logos, come up with funny slogans, or write catchy jingles.
- We DO help hundreds of Australian businesses to squeeze the absolute most out of every single dollar that they spend on digital marketing.
- That involves, but isn’t limited to, management and optimisation of:
- Search Engine Optimisation campaigns
- Google Ad campaigns
- Facebook Ad campaigns
- Instagram Ad campaigns
- LinkedIn Ad campaigns
- We manage millions of dollars in digital marketing budget every year.
- We don’t take ourselves too seriously, but we take what we do seriously as we know what an impact it has on people’s businesses when we get it wrong or right.
- We’ve been in business for 25 years.
- We have approx. 35 people on the team and continue to grow.
- Our office is located in Brisbane CBD.
- Our clients vary across pretty much every industry you can think of.
What do the roles entail?
In a nutshell, the Graduate Digital Marketing Coordinator will spend their days meeting with clients, coordinating campaigns & optimising strategies in order to help customers improve the return on investment of every dollar they spend on digital marketing.
What does that look like?
At a guess, it would break down like this:
- Planning campaign strategy (20% of the time)
- Executing & optimising campaigns (60% of the time)
- Educating clients and answering queries (10% of the time)
- Generating monthly & quarterly reports (10% of the time)
How to apply
Again, if you are even remotely considering applying…do it now as this role won’t be in the market for long.
To apply, use the form below and send us over your CV, and as much information as you can about any previous professional digital marketing experience.
Salary is commensurate with skills and experience. No agencies at this stage, please.
If you have any additional questions, please email us at [email protected].
AC Form - Step 1
What our clients say
3 years to increase our Search Engine Optimisation across our
group, this is where we are mostly ranked as number one!”
— Eagers Automotive
— Eagers Automotive
What your free strategy
session includes:
An analysis of your current
strategies & competitors
The #1 thing to drastically
increase lead volumes now
Customised report,
documented to take away
Trusted by
Trusted by
Book Your Free Strategy Session
Book Your Free Strategy Session
Start getting more leads and sales as soon as possible.
100% Obligation Free
AC Form - Step 2
What our clients say
and amazing to work with throughout our digital
marketing campaigns.”
— Sofitel
— Sofitel
What your free strategy
session includes:
An analysis of your current
strategies & competitors
The #1 thing to drastically
increase lead volumes now
Customised report,
documented to take away
Trusted by
Trusted by
Thank you!
Can you tell us a bit more about your business to get the most out of your strategy session?
100% Obligation Free
Careers Page - MAR 2024
Our digital jobs in Brisbane don’t just focus on client wins - but wins in your career
03
What we do
We’ll be honest. Digital marketing jobs in Brisbane, Australia, aren’t hard to come by. Brisbane is a thriving hub for digital marketing – and BAMBRICK is right in the heart of it. What sets us apart is our passion, our attitude, and our commitment to our clients and our team. While there are plenty of Brisbane marketing agencies, there are none like BAMBRICK.
At BAMBRICK, our clients’ success is our number one priority.
We focus on driving campaigns that will not only succeed but exceed expectations. And we have the track record to prove it. Our teams of experts across Google Ads, SEO, PPC, CRO and social media all come together to align marketing efforts with our clients’ goals and aspirations. At the BAMBRICK office, our specialist teams collaborate with our sales team, creating a vibrant, collaborative culture where every voice is heard and every suggestion is considered. From creating digital advertisements, monitoring marketing campaigns, collaborating to produce topical web pages and implementing marketing strategies, we help create wins not only for our clients but ourselves.
At BAMBRICK, we understand that in the dynamic world of digital marketing, staying ahead is not an option – it’s a necessity. Our digital marketing careers aren’t just jobs – they’re opportunities for continuous growth and innovation. With ongoing training, exposure to cutting-edge technologies, and a supportive team environment, BAMBRICK ensures that every member has the skills to thrive in the ever-evolving digital landscape. We don’t just keep up with the pace, we set the pace.
04
Why work at BAMBRICK?
Are you an experienced digital marketing specialist? Or maybe a recent graduate looking for a digital marketing coordinator role to break into the industry? At BAMBRICK, you have the chance to work on exciting digital projects that actually make a difference with innovative campaigns and strategies that drive real results.
As Brisbane’s leading digital marketing agency, we pride ourselves not only on the work we do, but our people. We believe in creating a lively and harmonious workplace environment that celebrates each and every one of our staff. We not only work together but also celebrate our successes together. Your journey with us is not just about achieving professional milestones – it’s about building lasting connections and enjoying the fulfilling moments that come with being part of a dynamic and supportive team. With a “work hard, play hard” attitude, if you join the BAMBRICK team, you’ll experience a broad range of employee benefits, including regular team social activities.
Whether your interest lies in working as a digital marketing manager, paid social media specialist, copywriter, or another digital marketing role, our digital marketing jobs can provide you with the necessary training and experience required to be a marketing mogul. Join us at BAMBRICK, where your skills will be recognised, your ideas valued, and your career propelled to new heights. If you’re ready to make an impact and be part of Brisbane’s digital marketing success story, take the leap and apply now.
Hear from our team
WHAT IT'S LIKE TO WORK AT BAMBRICK
“One of the most invigorating and personally satisfying roles I’ve held in my long career. The training and personal growth opportunities are second to none.”
“Working in a trusted agency and marketing trusted brands has been one of the most rewarding professional experiences of my career.”
“I enjoy that no 2 days are the same. I find the variety of clients and campaigns not only interesting, but it requires me to keep learning and perfecting skills.”
05
6 reasons to join BAMBRICK
OUR CLIENTS
We have 100’s of clients across varying industries (including many of Brisbane & Australia’s best-known brands).
OUR TEAM
We have approx. 35 people on the team and continue to grow. We don’t take ourselves too seriously, but we take what we do seriously.
OUR EXPERIENCE
We manage millions of dollars in digital marketing budget every year and have been in business for over 25+ years.
OUR PRODUCTS
We DON’T design logos or write catchy jingles. As a direct response digital marketing company, if it doesn't make our clients money or can't be tracked, we don't do it.
OUR MISSION
Our mission is to help businesses grow faster. Everyone on our team and all of our customers have a desire for growth – including growing and developing our team.
OUR LOCATION
Our office is located in Brisbane CBD with all the mod cons and panoramic views of the Brisbane river and city skyline.
Parking
Please note:
- The entry to the car park is via Charlotte Street. When entering Charlotte Street from Creek Street, stay in the right turning lane and the car park entry will be on your immediate right.
- We recommend allowing 15 minutes of booking time either side of your meeting with BAMBRICK.
If the Blue Tower car park is unavailable for Creek Street Brisbane parking, we recommend exploring the affordable and secure parking options at the nearby Gold Tower.
Lead Generation
02
Defining a lead
A lead is a potential customer. Someone who has expressed an interest in your product or service.
While that seems fairly straightforward, leads come in a range of different shapes and sizes. What we mean by that, is they aren’t created the same and have varying levels of interest and interaction with your business. Awareness around these differences can be what magically turns prospects into sales.
Let’s take a quick look at the different types of leads:
- Marketing qualified lead: people who have interacted with your marketing via a landing page, website or social media but are not yet committed to making a purchase.
- Sales qualified lead: identified prospects that have actively contacted your business or filled out a contact form to make a purchase, this is the desired result of a marketing qualified lead.
- Information qualified lead: those that subscribe and engage with high quality blogs, articles and pages. This entices the customer to your business via 'gifting' them with relevant information.
- Product qualified lead: potential customers that sign up to a trial run or a free offer of your product or service. Think of how effective the taste testers are in your local ice cream shop.
- Hot lead: similar to a sales qualified lead, a hot lead is an identified prospect who has directly interacted with your business and is eager to start buying.
- Warm lead: someone who has shown interest but hasn't directly engaged with your business. This can look like a person who has liked your facebook account or signed up for a newsletter.
- Cold lead: people or businesses who have shown no interest in the product or service. They are usually reached through paid advertising or telemarketing.
One of the most important aspects in attracting these leads is identifying your specific target market. This allows us to create a detailed and strategic approach that remains focused on gaining real results for your business. The alternative is broadcasting your message across a range of different channels and hoping someone is listening. What would you prefer?
It’s 2021, our attention spans are dropping and the need for digital specialists, strategic communicators and search engine optimisers are becoming a necessity to keep us engaged.
How will we be different from the last digital marketing agency?
ROI DRIVEN
Every decision we make is based on getting you the maximum return on investment.
RELATIONSHIP FOCUSED
We only make money when you do. We’re in it for the long haul, not quick wins.
ADAPTABLE & UPDATED
Industry changes and shakeups? We’re the first to know. Ever updated and adaptable.
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03
What are lead generation services?
Lead generation services is an umbrella term for attracting, nurturing and converting potential customers. Seems fairly straightforward, so why can’t your sales team generate quality leads?
Lead generation is a common challenge for most businesses and for good reason. Despite our simplification of the process, each channel used to generate leads requires its own tailored strategy. These techniques range from SEO campaigns, content marketing, targeted advertisements to website optimisation. These campaigns can be time consuming, expensive and ever-changing.
There are two overarching approaches to lead generation services, these include:
INBOUND MARKETING
Works organically to identify and reach your desired target market. This is considered more of a long-term model for your business as it aims to build brand trust and loyalty over time. It eases customers into having a conversation about your product or service.
OUTBOUND MARKETING
Broadcasting a message that is targeting everyone, including those that have shown no interest in your business. This is usually more expensive as tactics include cold calling, email marketing and paid advertising to a broad audience. This lead generation method is interruptive and can lead to a large amount of waste.
With the increase of accessibility to the internet, comes an increased importance of a digital campaign that delivers high-converting leads. It’s vital to use platforms that your target audience favours when considering the array of different lead generation services. If your desired target audience is aged between 18-29, then you should be focused on social media marketing.
By prioritising platforms, you free up time and money that is being invested in other channels that might not even be reaching your desired target audience. This maximises efficiency and ultimately leads to a return on your investment as misdirected marketing can lead to wastage.
What platforms should you be prioritising?
04
What are B2C and B2B sales?
There isn't an evenly paved road to result-focused lead generation that can be used by all.
The road to more leads is designed around your business and who you are selling to. Our digital architects have the experience to build these roads and mental agility to continue optimising them.
There are two different types of sales we consider when designing your road. They share the same need: more leads, the techniques used to reach them are vastly different. These include:
B2B
Is business to business sales
B2C
Is business to customer sales
When creating strategies for B2B lead generation, time is an important consideration. Your prospects are likely to take longer to make a purchase as the stakes are higher with a business purchase than a personal one. There is usually an approval process with the team and upper management which can also extend the sales cycle. Both need information before they buy, however, the way this information is structured and presented are vastly different. Our specialists continue to evolve through working on high-quality B2B and B2C lead generation campaigns. This experience has helped us to craft effective and current methods for a range of businesses.
What our clients say about our lead generation services
Chris Slade
- The Driving School
“After our first meeting with Bambrick we were instantly impressed with their professionalism. We believe that Google Ads will be of utmost importance for our survival in this difficult time. Bambrick are very good at what they do, and are always available to chat via email or phone call. I highly recommend them.”
ERIC DAVID
- CBRE Residential Projects
“We needed a Digital Agency that understood Brisbane property and how to market each location by highlighting its unique features and benefits to an owner’s lifestyle choices and/or investor. Bambrick has helped us create that and get quality leads to sell apartments off plan within a reasonable buying time."
Glennys Poole
- Altec
“Bambrick have been a breath of fresh air, they have taken the time to really understand the key aspects of our business & our market. They have always been proactive, even in challenging market conditions such as COVID-19. Bambrick researched and presented an innovative approach to ensuring our business could thrive during this period. We are now hitting a cost per lead which is half our original target and could not be happier with the service we receive. I would highly recommend Bambrick’s Digital Marketing Services.”
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The importance of measurability
The ability to measure the progress of a campaign is one of the main reasons why digital marketing is surpassing traditional marketing techniques. Think of a traditional marketing strategy like getting your car serviced, your mechanic completed the scheduled service and provided you with a generic invoice. Your car works fine but you might be left wondering, could it be working better? Did they even do a full service or merely top up the oil? Now you’re out of pocket and still not fully satisfied.
This is because, you don’t actually know what the mechanic did. Seeing the ongoing progress of work and blindly trusting that the work was done are two completely different things. A digital marketing strategy has found a solution to this limitation, with the use of an extensive list of tools that provide instant feedback on your traffic, lead generation and conversion rate.
The ability to track the data during a campaign is beneficial for a number of reasons:
- Ongoing visibility for the client. If the results aren't speaking for themselves, you will know straight away and you can hold us accountable. Unlike your mechanic, we work for your trust.
- The ability to evolve with your desired target audience and reassess your strategies if the current method is not generating quality leads.
- Precise targeting in your advertising and campaigns. You can use measurable data to research and collect traffic preferences, this can help to identify your clients and target them accordingly.
How we lead with our lead generation
We can tell you why we are a leading digital marketing agency in Brisbane with expert lead generation services, or you can book a strategy session and find out for yourself.
Here are the valuable benefits of our free strategy session:
- We will diagnose the cause of your lead deficiency.
- Learn how you can generate more quality leads immediately.
- Gain insights into the most cost effective way to reach your target audience.
- Information on how your business can evolve with clients in the digital space.
Proud Partnerships
06
Why choose Bambrick for your lead generation services in Brisbane?
There are a lot of digital marketing agencies in Australia but BAMBRICK offers more than just a digital revamp. Our lead generation services have given the standard marketing approach a well-needed facelift. We work with clients to achieve high-converting leads. This means, we don’t bulldoze your current strategy and run wild with your marketing budget. We take the time to get to know your business and create a tailored strategy that will see your wasted leads turn into sales.
So, how do we do this exactly?
SEO OPTIMISED CONTENT
As Bill Gates predicted in 1996, “Content is King” when attracting money to your business. Quality content is how your brand can establish trust with consumers, in that respect traditional marketing hasn’t changed that much. However, there are many other pieces to play in this game of chess. Digital content is useless without an audience, this is why search engine optimised content is vital if you want to be seen. Similar to traditional broadcasting, there would be a difference in return of investment for businesses that paid for a 12pm spot on television vs. prime time. With the right SEO specialists, you could see your business engaging with prime-time leads.
TARGETED ADS
Have you ever signed up to a gym and expected to have abs after your first class? You find yourself in front of the mirror at home with nothing to show for the sweat but broken dreams and damaged self esteem. Well, you’re not alone as we all love fast results. Unlike the long-term commitment of a gym membership, Google Adwords and Facebook Advertising in the right hands can work fast and effectively. Our pay per click team are masters of their craft. They aren’t focused solely on how many people view the ad because that would mean they work for Google or Facebook and not for you. They are focused on specialised techniques that turn clicks into quality leads for your sales team.
WEBSITE AND LANDING PAGES
How often have you visited websites because they are ranked #1 on Google only to be met with disappointment, ultimately leading to a swift exit? That is how quickly you can lose your prospects, even if you have invested money and time into the channels that led them to your landing page. Our graphic design experts understand the importance of capturing your business in an engaging format while also ensuring that the backend is enhanced for the ideal user experience.
With that in mind, our team of experts understand that the digital landscape is constantly changing and so are we. What sets us apart from our competitors is we practice what we preach. We have achieved real results on our lead generation campaigns for small businesses, international corporations and everything in between. This is through our years of experience and our commitment to continued growth through ongoing training.
Specialists are often quick to tell you everything they know, we can show you.
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02
Why do you need a Brisbane digital marketing agency?
Effective marketing is all about connecting with potential customers in the right place at the right time. No matter what you’re trying to sell, you need to put your business in front of the people who are most likely to be interested in your products or services. And in 2024, there is no better place to reach your target audience than the internet.
Long gone are the days where a successful business could get by without an online presence. On average, Australians spend up to 6 hours a day browsing the internet for everything from work emails and video meetings to social media and online shopping. The internet is now an essential service which means so too is digital marketing. It makes sense to target consumers through the online platforms where they spend most of their time.
Digital marketing allows you to reach a wide audience and connect with people at the precise moment they are ready to make a purchase. However, you still need the right expertise to make it work for your business. Do you know how to put your website on the first page of search engine results? Perhaps you’re paying for lots of expensive clicks but not generating enough leads and sales. Maybe you’re concerned about losing your market share to more tech-savvy competitors while you grapple with the best place to invest your digital advertising budget.
If you or your team are not happy with the performance of your current digital marketing strategy then you are not alone…
The average conversion rate is:
The average conversion rate for online marketing is 2.35% which is why our digital agency Brisbane can help.
Source: Wordstream
The dismal reality is that most digital marketing campaigns only convert around two out of every 100 visitors into a lead. That’s right – you pay for 100 visitors and 98 of them don’t buy.
The strength of your digital marketing can also define the success of your business. With so much at stake, choosing a specialist digital agency to manage your online marketing will make all the difference. You can’t afford to take a chance on strategies that *might* work and hope for the best. You need to partner with one of Queensland’s top digital marketing agencies that you can bank on to generate measurable outcomes for your advertising spend.
BAMBRICK is the digital marketing agency Brisbane business owners turn to for expert advice about digital strategy and online marketing services. We are a growth-hungry team of 30(ish) strategists, analysts, creators and communicators. Together we’ve helped hundreds of businesses increase both the quantity and quality of the sales leads they get from their digital marketing campaigns.
We’re not just throwing ideas at the wall to see what sticks. Here at BAMBRICK, we create digital advertising campaigns that make people money. If it doesn’t directly make our clients money, or it can’t be tracked, we don’t do it. We’ve refined our innovative digital marketing solutions over more than 25 years and we’re ready to share that expertise to help your business.
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What can you expect from our digital marketing services?
You might be the absolute best at what you do, but if customers can’t find your business online then you are selling yourself short. With an experienced digital marketing agency on your side, the process of building your online presence can be simple. BAMBRICK provides sure-fire digital marketing strategies to help you stand out from the crowd while you focus on running your business.
We are a dedicated team of SEO, Google Ads, Social, and CRO specialists who take the time to understand our clients, their businesses, and their online marketing needs. We have the digital expertise to offer creative solutions for everyone from small business owners to large corporations. Let us improve your visibility in the digital world so you can start generating higher quality leads for less budget.
An SEO campaign is designed to show the search engines that your website is the most helpful for a particular phrase (or keyword) that your target market is looking for. The better your website, the higher you’ll appear in search results. Ranking on the first page of Google is guaranteed to give you the edge over your competitors and put your business in front of the right audience.
The basic SEO process starts with finding the most appropriate keywords for your business then optimising the content on your website for those keywords. However, SEO isn’t as simple as using your chosen keywords over and over. The most effective strategies take into account the full suite of SEO ranking factors, including off-page signals such as backlinks, local SEO, and the technical performance of your website.
Our team provides custom SEO services to help you tap into the organic traffic from Google search rankings. We’ll speak with you about your business and what you’re aiming to achieve with SEO to develop personalised strategies. When it comes to search engine marketing, SEO is unmatched for its long-term value and staying power. By working with a Brisbane SEO specialist from BAMBRICK, you can look forward to a sustainable flow of leads without having to pay for every click.
Search rankings can’t be bought, but you don’t always have time to wait for SEO to boost your organic traffic. Google Ads is a direct advertising initiative that can help your business gain immediate online exposure, traffic and leads. It allows you to create tailored ads which are displayed at the top of the Google results page whenever someone is searching for your targeted keywords. You only pay when customers click to visit your website or call.
With a dedicated Google Ads campaign, you will always reach your desired audience when it makes sense for them to come across your ad. You decide exactly how much you want to spend by selecting the keywords and setting a daily maximum budget. Your campaign will continue to improve over time because our Google Ads specialists will keep optimising your ads based on the data gathered with every click. You can also use Google Remarketing to connect with potential customers who’ve visited your website but left without converting.
Google Ads campaigns are fast, flexible and great for a variety of advertising strategies, including seasonal and limited capacity products. The catch is that the cost per click varies greatly so your website or landing page needs to have a high conversion rate for it to be profitable. BAMBRICK is the PPC agency Brisbane businesses trust with their Google Ads management. Our digital marketing experts will keep testing and refining your ads to ensure you’re getting the best return from your pay-per-click campaign.
Social media marketing is a form of digital advertising that focuses on social networks like Facebook, Instagram, TikTok and LinkedIn. It is so effective because it allows advertisers to target specific demographics. Social media users store information about themselves such as their age, gender, interests and location. When used correctly, this helps take the guesswork out of digital marketing so you can increase conversions and decrease marketing spend.
The key to effective social media advertising is designing a campaign which speaks directly to the wants and needs of your target market. Instagram and TikTok are popular with young audiences while Facebook tends to skew older and LinkedIn is focused on professionals. Understanding the benefits of each platform will help you refine your strategy for social media content marketing and convert more clicks into paying customers.
The targeted reach of social media platforms can transform your marketing campaign within days. It is a flexible solution for digital advertising with a broad range of ad formats and types to cater to every audience. From choosing the right platform to planning your budget pacing, BAMBRICK’s personalised approach to social media marketing services will ensure that your social ads always hit the mark.
In today’s overcrowded online marketplace, it doesn’t matter how much traffic you get to your website. The true measure of your business growth is how many of those leads you convert into sales. That’s where conversion rate optimisation comes in. Our digital marketing agency can develop an effective CRO strategy to target your ideal customers rather than chasing clicks.
If too many visitors are clicking on your ads or website without converting then you need to figure out why they weren’t interested and how you can do better next time. A full CRO audit not only helps to remove those conversion hurdles, but can also reveal new opportunities for growth. Imagine getting two, three or even 10 times the number of leads without spending a cent more on your digital advertising. That’s the power of conversion rate optimisation.
BAMBRICK offers data-driven strategies for CRO which are tailored to your business goals. We’ll provide a detailed report on user behaviour from Google Analytics and recommendations to improve your website content and marketing campaign. Helping customers find your business online is just the first step. We’ll show you how to convert that interest into actual sales using our proven CRO techniques so you can get the best return on your investment.
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How our Brisbane digital marketing agency can grow your business
You might be the absolute best at what you do, but if customers can’t find your business online then you are selling yourself short. With an experienced digital marketing agency on your side, the process of building your online presence can be simple. BAMBRICK provides sure-fire digital marketing solutions to help you stand out from the crowd while you focus on running your business.
We are a dedicated team of SEO, Google Ads, Social, and CRO specialists who take the time to understand our clients’ businesses and their online marketing needs. We have the digital expertise to offer creative solutions for everyone from small business owners to large corporations. Let us improve your visibility in the digital world so you can start generating higher quality leads for less budget.
An SEO campaign is designed to show the search engines that your website is the most helpful for a particular phrase (or keyword) that your potential customers are looking for. The better your website, the higher you’ll appear in search results. Ranking on the first page of Google is guaranteed to give you the edge over your competitors and put your business in front of the right audience.
We provide innovative SEO services to help you tap into that organic traffic. We’ll speak with you about your business and develop personalised on-page and off-page strategies to optimise your website. When it comes to search engine marketing, SEO is unmatched for its long-term value and staying power. You can look forward to a sustainable flow of leads without having to pay for every click.
GOOGLE ADS
Search rankings can’t be bought, but you don’t always have time to wait for SEO to improve your organic traffic. Google Ads is a direct advertising initiative that can help your business gain immediate online exposure, traffic and leads. Your ads are seen by customers as they search Google for your targeted keywords. You only pay when customers click to visit your website or call.
Google Ads is fast, flexible and great for a variety of advertising strategies, including seasonal and limited capacity products. The catch is that cost per click varies greatly so your website needs to have a high conversion rate for Google Ads to be profitable. Our digital marketing experts will keep testing and refining your ads to ensure you’re getting the best return from your pay-per-click campaign.
SOCIAL MEDIA MARKETING
Social media marketing is a form of digital advertising that focuses on social networks like Facebook, Instagram, TikTok and LinkedIn. It is so effective because it allows advertisers to target specific demographics. Social media users store information about themselves such as their age, gender, interests and location. When used correctly, this helps take the guesswork out of digital marketing so you can increase conversions and decrease marketing spend.
The key to effective social media advertising is designing a campaign which speaks directly to the wants and needs of your target market. Instagram and TikTok are popular with young audiences while Facebook tends to skew older and LinkedIn is focused on professionals. Understanding the benefits of each platform will help you refine your strategy for social media content marketing and convert more clicks into paying customers.
The targeted reach of social media platforms can transform your marketing campaign within days. It is a flexible solution for digital advertising with a broad range of ad formats and types to cater to every audience. From choosing the right platform to planning your budget pacing, BAMBRICK’s personalised approach to social media marketing services will ensure that your social ads always hit the mark.
CONVERSION RATE OPTIMISATION (CRO)
In today’s overcrowded online marketplace, it doesn’t matter how much traffic you get to your website. The true measure of your business growth is how many of those leads you convert into sales. That’s where Conversion Rate Optimisation comes in. Our digital marketing agency can develop an effective CRO strategy to target your ideal customers rather than just chasing clicks.
We’ll provide a detailed report on user behaviour from Google Analytics and offer recommendations to improve your website content and online marketing campaigns. Helping customers find your business online is just the first step. We’ll show you how to convert that interest into actual sales using our proven techniques so that you can make the most out of every dollar spent on digital marketing.
Proud Partnerships
How to choose the right Brisbane digital marketing agency
Every business is different with unique goals and challenges when it comes to digital marketing. Choosing the right Brisbane marketing agency means finding one that will take the time to understand your business. Your agency should work with you and be upfront about the investment required to achieve your marketing goals. You don’t want a cookie cutter approach that just burns through your budget. An experienced digital marketing agency will provide you with personalised strategies that generate real, measurable results.
You can be confident you’re getting the best digital marketing services Brisbane has to offer with BAMBRICK. We have helped hundreds of clients in Brisbane and across Australia improve website traffic and leads with our digital marketing services. Our results speak for themselves and we’re more than happy to let our clients share their success stories. We believe that commitment to genuine outcomes and accountability is what makes a full-service digital agency.
Michael Sherlock
- Sentinel Property Group
“Having worked with countless marketing and PR firms in my former position as the CEO of Brumby’s Bakeries, I find Bambrick refreshingly responsive and insightful. I’ve worked with Bambrick for years now and was really excited by the opportunity to involve them in my latest project at Sentinel Property Group.”
Carla Cook
- Resortbrokers Australia
“The team at Bambrick are a pleasure to work with because they are a local company that give us the opportunity to work alongside them on our campaigns and help us to execute all of our concepts and plans effectively. We really enjoy our regular strategy meetings and always feel welcome to put any of our ideas on the table.”
GIULIANA BONEL
- Brisbane Powerhouse
“Bambrick effectively manage SEO and display advertising for the Brisbane Powerhouse brand, increasing traffic to our website and providing valuable insights into audience behaviour. We particularly value their responsiveness. Bambrick are key to our effective digital strategy and I would have no hesitation in recommending the team.”
04
The fastest way growth-hungry marketers can feed their sales teams
Book in now for your free 60-minute Strategy Session with BAMBRICK and learn how to start sending your sales team more qualified leads for less budget and faster than ever before.
You’ll get free, personalised advice from one of the best digital marketing agencies Brisbane has to offer. We’ll show you the precise steps that you need to take in order to start generating more leads right away. Additionally, as part of your strategy session you will walk away with two free reports:
Free Report #1: Comprehensive SEO Review
Our Search Engine Optimisation team will do a complete review of your website’s current performance and give you specific recommendations on what you need to do to get to #1 for more keywords.
Real Value: $640 to $960
Free Report #2: In-depth Google & Facebook Ad Review
Our Pay-Per-Click team will do a complete review of your current Google Ads account and Facebook Ads campaign and give you specific recommendations on how to decrease your traffic costs, improve your conversion rates and start getting better quality leads, more cost-effectively.
Real Value: $480 to $700
As you can see, these two reports have a total value of between $1140 and $1660, but you are going to get them at no cost when you book your strategy session with our Brisbane digital agency. And you have nothing to lose because it’s free. At worst, all it costs you is about 30 minutes of your time and even then you will probably still learn something. At best, you’ll understand how to revolutionise your approach to inbound marketing and start generating a flood of new leads for your sales team.
Take advantage of our digital marketing expertise today by partnering with BAMBRICK. We’re here to help whether you’re looking for effective and affordable SEO services or need expert guidance to transform your pay-per-click campaigns. Our dedicated team of digital specialists will find the perfect online marketing strategy to propel your business growth and get you the best possible return on investment.
Click the link below and you’ll be on your way. Every minute you wait is another lead you miss who will just end up buying from someone else. Take action now and start taking the leads yourself!
05
Digital Marketing Brisbane FAQs
Digital marketing agencies help businesses to promote their products and services through various online platforms such as search engines and social media. You could be offering a life-changing product that is the absolute best on the market, but you still need a way to let everybody know about it. By working with a digital marketing agency, you can leverage the power of the internet to advertise your business to prospective customers.
Digital marketing companies employ a wide variety of different tactics, strategies, and web development tools to help businesses achieve their marketing goals. Digital marketing campaigns are often designed to generate leads, conversions, or sales, but they can also be used to raise brand awareness or engage with consumers. And because digital marketing is entirely trackable and measurable, agencies can adjust and improve their strategies as needed to get the best results.
When done correctly, digital marketing is an extremely effective way to reach a large audience with minimal effort and expense. Potential customers will be aware of what your business does and why they need your products or services. Digital agencies play an important role in helping businesses to thrive in this digital space. You can leave the digital marketing to the professionals at BAMBRICK while you focus on the thing you know better than anyone else: your business.
Digital marketing is a necessary part of running a modern business, but with so many different platforms and options it can be tough to know where to start. Finding the right strategies for your business comes down to what you want to achieve with your digital marketing campaign. You first need to consider what your goals are and who your target audience is before choosing the digital marketing strategies that are most likely to reach them.
SEO is a great way to strengthen your digital presence through search engine rankings. You can ensure that potential customers will see your website whenever they’re searching for the products and services you offer. Organic traffic from search results means you don’t have to pay for every click, but SEO is a long-term strategy. You have to invest the time and resources to optimise your website before your rankings will improve. If you have a limited time offer, such as selling concert tickets, then SEO is unlikely to provide the leads and sales you need.
PPC campaigns, such as Google Ads, are the fastest way to put your business in front of consumers who are already interested in what you have to offer. Paid search results make it simple to drive highly targeted traffic, but you also need to understand the various factors that affect the cost per click to maximise your budget. If lots of people make a purchase after seeing your ad then it could be worth spending more to chase the initial click. However, if your ads aren’t converting then even bidding on cheaper keywords may not be sustainable.
With over 4.65 billion active social media users worldwide, there’s no doubt that social media marketing is a powerful tool. By creating engaging content and running targeted ads, you can reach consumers where they’re already spending their time. The challenge is selecting the right social media platform for your business. TikTok might have more active users than LinkedIn, but a campaign for a mortgage broker probably won’t resonate with teenagers watching dancing videos. To be successful, you need to understand how to use each platform to your advantage.
At BAMBRICK, we can provide you with a complete digital marketing solution using any combination of services to help your business grow. Even the best SEO strategy will take time for you to see the results which is where a Google Ad campaign will give your business a boost. The different services can be used to complement each other and provide long-term lead generation for your digital marketing budget. Whether you’re looking for a specialist Google Ads agency, Facebook advertising experts, or experienced SEO consultants, Brisbane business owners know they can turn to BAMBRICK for trusted guidance about the best digital marketing strategies.
It really depends on how much you’re willing to spend to achieve your marketing goals. That might sound like a frustratingly vague answer, but the truth is that we can create an integrated digital marketing strategy to work for almost any budget. It doesn’t matter if you’re just starting out, been in business for many years, or whether your business is big or small – our team of digital marketing experts will help you to get the best possible return for your marketing dollars.
The cost of digital marketing does typically vary with the scope and size of your campaign. For example, small and medium businesses may only need to spend a few thousand dollars per month while a large corporation could easily spend millions across a wide range of digital marketing channels. However, pouring more money into a campaign doesn’t necessarily mean you’ll generate more leads. By carefully planning and executing your digital marketing strategies, your business can achieve remarkable and cost-effective results.
At BAMBRICK, we’ll get to know you and your business as we work together to develop a campaign that fits within your digital marketing budget. We can always start small then adjust our strategy based on the results, and even double down when you start seeing more profitable sales. There are plenty of affordable ways to put your business in front of more customers. Book a free strategy session with our experienced team today and discover how the right combination of digital marketing services can boost your traffic, leads and sales.
The goal of every digital marketing strategy is to make money. If you’ve invested time and resources to attract new customers then it makes sense to do everything you can to convert that interest into sales, right? Unfortunately, that’s not always the case. Too many business owners are killing the power of their digital marketing efforts by failing to respond to leads properly.
Lead generation is just step one of a successful digital marketing campaign. You only realise the benefit when you convert leads into sales. What is your business doing once you’ve captured the attention of a potential customer? How long are you waiting before following up leads? How many times do you try to make contact? Do you have a dedicated landing page to send traffic to? It’s essential to have a clear strategy to guide customers through the sales journey. Even the best digital marketing agency won’t be able to help if you don’t chase your leads.
The problem with a poor lead response strategy is that people are busy and will move on to other things if the buying experience is too complicated. Or even worse, they’ll move on to your competitors and buy from them instead. Once you’ve attracted quality leads through your digital marketing, you need to deliver on what you’ve promised. A well-designed website and fast lead response time will help you to keep leads flowing through the conversion funnel.
Getting the best results from your digital marketing takes more than just ranking in the top position for the right keywords or having an attention-grabbing ad. By understanding the best tactics for converting leads into sales, you can maximise your profits without the need to increase your digital marketing budget. Our team of SEO and paid advertising experts are ready to help your business make more sales with our proven strategies for digital marketing and conversion.
How to choose the right Brisbane digital marketing agency in 2021
Learn how to start sending your sales team more qualified leads, for less budget and faster than ever before in this report.
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- Category: Blog
- How To Give Facebook Business Manager Access
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- Discover The Best Digital Marketing Strategies
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- YouTube SEO: Tips, Tricks, And Tactics
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- How To Write The Perfect Meta Titles
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- Breakdown Of SEO Prices Brisbane
- SEO: How To Rank Higher On Search Engines
- SEO for Real Estate
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- Why SEO for Electricians Sparks Better Business
- SEO For Psychologists: Maximising Online Marketing for Mental Health Practitioners
- Best SEO for Plumbers, Australia-Wide
- SEO for Schools & SEO For Higher Education Websites
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- Search Engine Optimisation (SEO) Tools
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- Experts In SEO For B2B Companies
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- Trusted SEO for Financial Advisors
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- Discover the Best SEO for Construction Companies
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- Lead Generating SEO For Recruitment Firms
- SEO For Beginners: An introduction to SEO basics
- The Importance Of An SEO Copywriter Brisbane
- SEO For Accountants And Bookkeepers In Australia
- Why Are Google Ads Management Fees So Expensive?
- What is link cleanup?
- What is off-page SEO & linking building?
- The Benefits Of An On-Page SEO Agency
- Why Conduct Keyword Research?
- Website Health Check
- How To Get A Google Knowledge Graph To Rank Your Brand
- How to Create a GMB Short Name
- Optimise Your GMB Profile for Products
- Structured Data — What It Is and the Benefits It Can Deliver
- What Is Searcher Intent and How to Leverage It for Boosted SEO Rankings
- Get More Reviews with a Google Short Name
- Optimise Your Google My Business Listing for Success
- Keyword Optimisation — SEO Best Practice in 2019
- The No.1 Reason Google Ads Don’t Work
- What Is a Domain Authority (DA) Score?
- What is Remarketing In Google Adwords & How To Profit?
- Marketing Budgets — What To Cut & What To Keep
- AdWords Competitor Targeting — What Is it and Why Bother?
- What’s a Bounce Rate?
- Convert 900% More Leads With These 3 Rules…
- Short SEO Guide to Website Migration
- 2019 SEO Website Migration Checklist
- An Introduction to Attribution Models
- More than a Name — Giving Your Development a ‘Personality’
- Leveraging Social Media to Sell Off-Plan Apartments
- Brisbane’s ‘Two-Speed’ Apartment Market — Boom or Bust?
- 3 Cool — And Free — Digital Tools at Your Fingertips
- The Challenges Property Developers Face in 2018 — Part I: Selling Off-Plan
- Wim Wenders Vs Unsplash
- 3 Ways to Get More Bang for Your Marketing Buck
- 5 Things Your Landing Page Is Missing….
- Google Maps API Integration and Billing Changes
- How to Build Links Yourself
- Will Instagram’s IGTV Destroy YouTube?
- How To Grant Facebook Business Manager Access
- MQL vs SQL — What’s The Difference And Why Does It Matter?
- What It Takes To Succeed — SEO in 2018 (Part IV)
- What It Takes To Succeed — SEO in 2018 (Part III)
- What It Takes To Succeed — SEO in 2018 (Part II)
- What It Takes To Succeed — SEO in 2018 (Part I)
- Google Rolls Out Major Algorithm Updates: What They Are And How to Cope
- How to Enable Adobe Flash in Google Chrome
- Get $10,000 Digital Marketing Grant from the QLD Government
- Google SERP Features And How to Rank For Them
- How to Create a WordPress User Account
- 2018 SEO Predictions
- Google’s New Meta Description Character Limits
- Google’s “Speed Update” Arriving July 2018
- 2018 SEO Trends and Top Ranking Factors to Keep an Eye Out For
- Digital Marketing Dictionary
- Multilingual & Multi-Region Websites — Should I Reword My Content?
- How to Provide Google Ads Visibility
- How The Perfect Shade Of Blue Increased Google’s Revenue By $200 Million
- Writing for UX: A Step-By-Step Guide
- The Anatomy of a High-Converting Landing Page
- How To Blog For SEO In 10 Easy Steps
- The Most Profitable Digital Strategy Of All Time
- How Can I Use Quantitative Data To Back Up Buyer Personas?
- How Do I Backup My Emails?
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- What Is The Difference Between POP And IMAP?
- How Do I Access My Website Using The Hosts File?
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- Why Blog? The Importance of Blogging for SEO
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- How Long Does SEO Take?
- How Can Everyone Rank Number 1 In Google?
- Why Is SEO Ongoing, Why Can’t I Set And Forget?
- What Is The Difference Between SEO And SEM?
- How Do You Check Search Volume For A Particular Phrase?
- Why Have I Moved Down In The Rankings?
- Why Isn’t Google Indexing My Website?
- What Is Metadata?
- Metadata Character Limits — 2018 Update
- Why Must I Select Keyword Groups, Why Can’t I Target Multiple Areas?
- Can I Change My Keywords At Any Stage Of The Campaign?
- Why Can’t I Change The Keywords In My Content?
- Why Am I No Longer Number One For My Keyword?
- What CMSs Should (and Shouldn’t) You Use?
- Search Engine Optimisation (SEO)
- Google Ads (Search Engine Marketing/SEM)
- Google Remarketing (REM)
- What Is A Buyer Persona?
- Why Are Buyer Personas Important?
- How Can I Create Buyer Personas For My Business?
- How Long Does It Take Before My Ads Show?
- Can I Target Specific Websites?
- Can I Exclude People From Seeing My Ads?
- Do You Provide Reporting?
- What Google Remarketing Ad Types Are Available?
- Can I Only Target People Who Visit A Certain Page?
- How Long Do People Stay In My Google Remarketing List?
- What Is Google Adwords?
- Why Don’t My Ads Appear Every Time I Search?
- How Long Does It Take To Get Started?
- How Does Google Decide Which Ads Go Where?
- How Do You Decide Which Keywords To Bid On?
- Do You Track Conversions?
- Why Shouldn’t I Manage My Own Campaign?
- Why Are Landing Pages Important?
- What Is A Quality Score?
- What Is Google Tag Manager & Where Does It Go?
- Why Aren’t My Ads Showing? Why Can’t I See My Ads?
- Why Is The Wrong Number Showing On My Ad And Website?
- What’s The Character Count For Facebook And AdWords Copy?
- What Time Should I Run My Facebook Ads and Google Ads?
- How Should I Optimise My Landing Page?
- Why Doesn’t My Landing Page Convert?
- When Will I See Results With My AdWords Campaign?
- Building Trust Through UX Design
- Remarketing Essentials: Lists and Targeted Ads
- HTTPS Websites Top Google Search Results
- Local SEO for Start-Ups… Pitfalls to Avoid
- 5 Simple Ways to Improve SEO Rankings
- Airbnb — A ‘Designing for Trust’ Case Study
- The Anatomy of a Perfect Headline
- The Anatomy of a Share-Worthy Blog
- Who Is Gene Schwartz And Why Should You Care?
- The Evolution of the World’s Most Valuable Algorithm
- How “Eerily Prescient” Are These 5 Psychic Predictions By Bill Gates?
- Why Have My Rankings Dropped? Making Sense Of Google Penalties
- How To Patch A Leaky Sales Funnel With the Right Tofu, Mofu, Bofu Content
- Fashionably Disruptive, Commercially Viable — Why Agile Retail Is Australian Fashion’s Beacon Of Hope
- Will The Arrival Of Amazon Unleash Chaos On The Australian Retail Landscape?
- How To Provide Google Search Console Visibility
- How To Provide Google Analytics Visibility
- How SEO Works NOW…
- Google Penalising Mobile Pop-Ups
- Landing Page Doesn’t Convert? Here’s What You Should Do
- Facebook and Online Shopping: Staying at the Forefront
- Google’s Penguin Update: What It Means for Business
- Why Holden Shed Its Iconic Identity
- Influencers: Who They Are and Why Brands Need Them
- Why Quality Content Isn’t Enough for SEO
- 5 Reasons Why Websites Need Analytics
- How Marketers Can Use Instagram Stories
- Google Speaks Just Like Us: The Future of Search
- 5 Ways to Build a Social Media Audience
- One Week On: Facebook’s Reactions
- New Tricks Help Sentinel Raise Over $300 Million
- Australia’s Biggest Businesses to Disappear From Google
- Why Your Customers Are Frustrated: Website Load Times
- How Long Does SEO Really Take?
- How Google Trends Will Change Your World
- The Essential 2015 Digital Marketing Checklist
- Upcoming Marketing Trends for 2015
- The Best Strategies of 2014 (& The Future)
- Blog Writing: 7 Major Mistakes
- Does Your Company Need A Blog?
- 5 Things That Kill Conversions Rates
- 5 Strategies to Avoid Google Penalties
- Why Your Website Isn’t Converting
- Remarketing Essentials: Lists and Targeted Ads
- Boost Traffic & ROI – SEM Benefits
- Remarketing – How It Can Boost Your Profits
- Upgrade Your Adwords Campaign
- Keyword Selection Strategy Tips
- Six Ways To Improve Website Engagement
- Bambrick Media Has You Covered
- Increase Your Google Ranking In 3 Steps
- Get Your Business On Google
- Mobile & SEO Tips For Websites
- Congrats To The Highgate!
- Attract More Business – Drop Your Bounce Rate
- Why Changing Your Keyword Strategy Is Crucial
- Can You Survive A Knockout Blow From Google?
- Is Digital Marketing More Important Than We Think?
- How To Prevent Your Website Failing
- Get The Best ROI From Your Marketing Strategy
- Battle Of The Brands – How Does Yours Rate?
- Is Your Brand Working As Hard As It Should?
- Why Ignoring SEO Is Killing Your Business…
- Branding VS SEO – What Is More Important?
SEO
02
What is SEO, and why do you need it?
A strong online presence is essential to running a successful business in this digital age. It doesn’t matter what you’re trying to sell – you need to connect with potential customers in the place they’re most likely to look. It’s never been easier to get online when our smartphones are always within reach. We also know that as many as 96% of purchasing decisions start with a Google search. Simply put: if you’re not ranking on Google then your business is missing out on valuable website traffic.
In the simplest terms, Search Engine Optimisation (SEO) is about showing Google and other major search engines that your website is the most helpful for a particular search phrase (or keyword). The better the content on your website, the higher you’ll appear in search results. Ranking on the first page of Google is guaranteed to give you the edge over your competitors and put your business in front of the right audience, which means better quality leads and increased sales.
THAT’S WHY YOU NEED A SEARCH ENGINE OPTIMISATION CAMPAIGN FROM THE EXPERIENCED DIGITAL MARKETING TEAM AT BAMBRICK.
Google doesn’t want to show just any website to its search users. It’s looking for informative, trustworthy and authoritative content. And with so many pages vying for attention, your business won’t get to the top spot by chance. Even established international corporations will struggle to rank on the first page of Google without a clear plan for the SEO management of their website.
Our team provides custom SEO services to help you tap into the organic traffic on offer from search rankings. We’ll speak with you about your business and what you’re hoping to achieve with SEO to develop a dedicated strategy. When it comes to search engine marketing, SEO is unmatched for its long-term value and staying power. By working with a Brisbane SEO specialist from BAMBRICK, you can look forward to a sustainable flow of leads without having to pay for every click.
02
What is SEO, and why do you need it?
A strong online presence is essential to running a successful business in this digital age. It doesn’t matter what you’re trying to sell – you need to connect with potential customers in the place they’re most likely to look. It’s never been easier to get online when our smartphones are always within reach. We also know that as many as 96% of purchasing decisions start with a Google search. Simply put: if you’re not ranking on Google then your business is missing out on valuable website traffic.
In the simplest terms, Search Engine Optimisation (SEO) is about showing Google and other major search engines that your website is the most helpful for a particular search phrase (or keyword). The better the content on your website, the higher you’ll appear in search results. Ranking on the first page of Google is guaranteed to give you the edge over your competitors and put your business in front of the right audience, which means better quality leads and increased sales.
THAT’S WHY YOU NEED A SEARCH ENGINE OPTIMISATION CAMPAIGN FROM THE EXPERIENCED DIGITAL MARKETING TEAM AT BAMBRICK.
Google doesn’t want to show just any website to its search users. It’s looking for informative, trustworthy and authoritative content. And with so many pages vying for attention, your business won’t get to the top spot by chance. Even established international corporations will struggle to rank on the first page of Google without a clear plan for the SEO management of their website.
Our team provides custom SEO services to help you tap into the organic traffic on offer from search rankings. We’ll speak with you about your business and what you’re hoping to achieve with SEO to develop a dedicated strategy. When it comes to search engine marketing, SEO is unmatched for its long-term value and staying power. By working with a Brisbane SEO specialist from BAMBRICK, you can look forward to a sustainable flow of leads without having to pay for every click.
Featured In
03
How do you build a successful SEO strategy?
SEO can feel incredibly complex with over 200 different ranking factors, but at the heart of every digital strategy should be the content on your website. Google’s search algorithm is a well-kept secret, but we know it doesn’t work in vibes. If you want to rank for something then you need to have a page about it. That starts with finding exactly what the target market for your business is typing into Google, then optimising the content on your website for those keywords.
The Basic SEO Process Is:
Keyword research and the content on your website are the biggest factors you need to get right with SEO. No matter how dazzling your content is, there’s no sense in targeting keywords that your customers aren’t actually searching for. You should focus on keywords with good search volumes that are specific to your products or services. By attracting highly relevant search engine traffic, you’ll be able to engage with customers more efficiently, which means a better return on your investment.
You also can’t rank for a keyword if it doesn’t actually appear on your website, but SEO isn’t as simple as using your chosen keywords over and over. SEO content should be written for real people, not just search engines. It should feel helpful and answer any questions readers might have about that particular subject. Creating unique, high-quality content is the quickest way to surge up the Google rankings.
THE MOST EFFECTIVE SEO STRATEGIES TAKE INTO ACCOUNT THE FULL SUITE OF RANKING FACTORS, INCLUDING ON-PAGE CONTENT AS WELL AS OFF-PAGE SIGNALS LIKE BACKLINKS, LOCAL SEO, AND TECHNICAL SEO.
On-page SEO refers to the content that appears on your website including keywords and page titles and descriptions. Off-page SEO covers what other websites and platforms say about your page through link building, local citations and reviews. Technical SEO is about making your website easier for the search engines to crawl and understand with things like site speed, structured data and internal linking.
It all plays a role in developing a successful SEO campaign, which will help Google decide to rank your page highest in search results. Ready to put your business in front of more customers? Our Brisbane SEO specialists can work with you to strengthen your online presence through the power of Google rankings. Book your free SEO health check today to discuss the best SEO strategy for your business.
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How do you build a successful SEO strategy?
SEO can feel incredibly complex with over 200 different ranking factors, but at the heart of every digital strategy should be the content on your website. Google’s search algorithm is a well-kept secret, but we know it doesn’t work in vibes. If you want to rank for something then you need to have a page about it. That starts with finding exactly what the target market for your business is typing into Google, then optimising the content on your website for those keywords.
Therefore, our SEO process is simple
Keyword research and the content on your website are the biggest factors you need to get right with SEO. No matter how dazzling your content is, there’s no sense in targeting keywords that your customers aren’t actually searching for. You should focus on keywords with good search volumes that are specific to your products or services. By attracting highly relevant search engine traffic, you’ll be able to engage with customers more efficiently, which means a better return on your investment.
You also can’t rank for a keyword if it doesn’t actually appear on your website, but SEO isn’t as simple as using your chosen keywords over and over. SEO content should be written for real people, not just search engines. It should feel helpful and answer any questions readers might have about that particular subject. Creating unique, high-quality content is the quickest way to surge up the Google rankings.
THE MOST EFFECTIVE SEO STRATEGIES TAKE INTO ACCOUNT THE FULL SUITE OF RANKING FACTORS, INCLUDING ON-PAGE CONTENT AS WELL AS OFF-PAGE SIGNALS LIKE BACKLINKS, LOCAL SEO, AND TECHNICAL SEO.
On-page SEO refers to the content that appears on your website including keywords and page titles and descriptions. Off-page SEO covers what other websites and platforms say about your page through link building, local citations and reviews. Technical SEO is about making your website easier for the search engines to crawl and understand with things like site speed, structured data and internal linking.
It all plays a role in developing a successful SEO campaign, which will help Google decide to rank your page highest in search results. Ready to put your business in front of more customers? Our Brisbane SEO specialists can work with you to strengthen your online presence through the power of Google rankings. Book your free SEO health check today to discuss the best SEO strategy for your business.
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What can you expect from our Brisbane SEO services?
SEO isn’t a one-size-fits-all digital marketing strategy. You want to work with a dedicated SEO agency that will tailor their services to your specific needs.
At BAMBRICK, we understand that every business is unique. That’s why we take the time to learn everything about your industry, your customers and your competitors so we can develop a personalised SEO campaign that will achieve ongoing success.
It all starts with your free SEO consultation where we explain the process to bring more organic search traffic to your website. We’ll speak with you about your business and what you’re hoping to achieve with an SEO strategy. From there, our Brisbane SEO specialists will get to work on your campaign that includes:
This is a website health check that helps to identify areas that may be impeding positive user experiences. As part of a technical SEO audit, our SEO team will analyse your site’s structure and navigation, look for broken links, test page speed and more.
Keyword research is the process of identifying the right Google search terms for your target audience. We use a range of industry-leading SEO tools and techniques to identify rankable keywords with high monthly search volumes to bring value to your business.
Local search is more important than ever for a successful SEO campaign. To increase your visibility on search engine results pages, a Brisbane local SEO specialist will draw data from the latest SEO trends to optimise your Google Business Profile and drive qualified traffic your way.
By optimising on-page signals such as content, keywords, images and alt tags, we can strengthen your SEO and help search engines better understand your website. This helps to improve your site’s search engine visibility, pushing it closer to the top results on SERPs where the majority of clicks go.
Search engines use off-page signals, including backlinks, shared content and brand mentions on social media, to judge the quality and relevance of your site. Our Brisbane SEO experts use search engine-friendly techniques to build natural backlink profiles with a strong emphasis on quality over quantity.
It’s best not to wait until your website receives an unnatural link warning from Google before cleaning up your backlinks. Links are an important ranking signal and you just can’t take any chances. As part of our Brisbane SEO services, we provide link cleanups for businesses worried about their backlink profile.
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What is Local SEO, and how does it work?
Search Engine Optimisation services can make or break e-Commerce sites, but even brick-and-mortar businesses have everything to gain from an effective SEO strategy. Local search has become a valuable digital marketing tactic as consumers use Google to connect with nearby local businesses. When done right, Local SEO allows people to quickly and easily find your business on Google Maps which means they are one step closer to a purchase.
Around 80% of the Australian population now uses a smartphone and that number is only going to keep climbing. Gone are the days when you needed to ask a stranger for directions now that you have the power of Google in the palm of your hand. When someone uses a mobile device to search for a business near their location, say “restaurants near me”, Google’s algorithm will show the best match based on relevance, distance and prominence. You could have the tastiest cuisine in town, but Google will send users elsewhere if your business doesn’t have effective Local SEO.
Google shows this with a local pack on its results page which features the top 3 nearby businesses relevant to the search, including a map, reviews, prices, and more. It’s one of the best ways to connect with customers in your service area, but ranking for these keywords requires a thorough SEO strategy. Your business needs a website with effective on-page optimisation, a fully completed Google Business Profile (formerly Google My Business) with positive reviews, and other key local citations with correct and consistent NAP (name, address, phone) details.
BAMBRICK will focus on local SEO as part of our wider strategy to improve the Google rankings for your business. We are an experienced search engine optimisation agency helping businesses to grow with our local Brisbane SEO packages. Our team of SEO marketing professionals always keeps up to date with the latest local search trends to ensure we can deliver the best results for our clients.
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Why choose organic SEO as your digital marketing strategy?
SEO (SEARCH ENGINE OPTIMISATION) IS NOT THE ONLY DIGITAL MARKETING SOLUTION OUR EXPERT TEAM AT BAMBRICK CAN PROVIDE TO HELP YOUR BUSINESS STAND OUT IN SEARCH RESULTS. BUT WITH THE RIGHT STRATEGIES IN PLACE, SEO IS UNMATCHED FOR ITS LONG-TERM VALUE AND STAYING POWER.
Google search rankings can’t be bought, but when you need quick wins, you can ensure your business shows up with Google Ads. Your ads are seen by customers when they search Google for your targeted keywords. You only pay if they click to visit your website or call. Google Ads offer immediate online exposure which is ideal for seasonal and limited capacity products when you don’t have time to wait for the leads to roll in. The catch is that the cost per click varies greatly so your website needs to have a high conversion rate for Google Ads to be profitable.
Trying to outrank your competitors with SEO marketing Brisbane won’t happen overnight, but the ongoing success could be far more cost-effective for your business. A Brisbane SEO expert from BAMBRICK will carefully select the most relevant keywords to attract the target audience to your website. Once the optimised content is live and you surge up the Google rankings, you can look forward to a steady flow of organic traffic without having to pay for every click.
That’s what makes SEO so valuable when it comes to business. An SEO campaign is designed to help your customers find you instead of burning through your budget trying to find customers through traditional marketing tactics like print and TV advertising. With some specialist help from our Brisbane SEO company, you can build meaningful connections with your target audience and grow your brand through a greater online presence. Get in touch today to discuss our range of affordable SEO packages and find the right strategy for your business.
Proud Partnerships
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What are the benefits of working with a Brisbane SEO specialist from BAMBRICK?
As a dedicated SEO provider in Brisbane, we’ve helped over 300 businesses across Australia to improve their keyword rankings, website traffic and leads using proven strategies. We believe that SEO as a long-term digital marketing strategy can increase the lead quality of every Brisbane business, including yours.
We could keep telling you about how BAMBRICK is the best SEO agency in Brisbane, but we think it makes more sense to let our happy clients share their SEO success stories. We’ve knocked it out of the park with our digital marketing expertise for over 20 years and we know we could make SEO work for you too.
NICK GREGORSKI
Owner
ALLIANCE HOTEL
NICK GREGORSKI
Owner
ALLIANCE HOTEL
Bambrick helped push the function and events aspect of our business with an effective SEO strategy, which saw our website traffic increase 10 fold.
Since implementing our digital strategies we are regularly at full capacity for our functions. We chose to work with Bambrick to execute our digital strategies because we felt they understood our business and goals. Working closely together meant we are able to voice our concepts and ideas and we have subsequently worked with them to create our new website.
Page #1 keywords
More Website Visits
More leads
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How will we be different from the last Brisbane SEO agency?
THE TEAM BEHIND THE AGENCY WILL MAKE ALL THE DIFFERENCE FOR YOUR SEO CAMPAIGN. THAT’S WHAT SETS BAMBRICK APART. OUR TEAM KNOWS SEARCH ENGINE OPTIMISATION BETTER THAN ANYONE.
We’re a results-driven SEO company that puts the needs of our clients first. We’ve worked on hundreds of SEO campaigns and bring a wealth of expertise and knowledge that few Brisbane SEO agencies can match. We use only proven, data-based strategies for keyword research and content creation to generate real SEO results – and that means a better return on your investment.
Our experienced SEO consultants are always improving their skills with advanced techniques and industry-leading SEO tools. It’s why we believe BAMBRICK provides the best SEO services Brisbane has to offer. We will help you dominate your competition online and bring in a steady stream of organic leads so you can focus on what you know better than anyone – your business.
We offer tailored SEO packages in Brisbane whether you want to boost the online presence of a small family-run outfit or increase revenue for a large corporation with enterprise SEO services. That personalised approach to SEO means we’ll only ever do what’s right for your business. Don’t just settle for any digital marketing agency. Elevate your SEO Brisbane campaign with BAMBRICK.
ROI DRIVEN
We’re all about results with our Brisbane SEO campaigns. Some SEO companies will promise the world only to burn through your digital marketing budget without generating any real growth. At BAMBRICK, we’ve spent years refining our SEO strategies so we know exactly what will deliver that ranking and revenue boost for our clients.
RELATIONSHIP FOCUSED
We’re in it for the long haul, not quick wins. When you speak with a Brisbane SEO consultant at BAMBRICK, we take the time to really get to know you and your business and develop a personalised campaign. We’ll also never leave you in the dark with our SEO strategy. We can talk you through every decision to optimise your website and why it works.
ADAPTABLE & UPDATED
The SEO industry is rapidly evolving, so you need to have confidence that your Brisbane SEO agency won’t be left behind. The strategies which were considered best practice this time last year could now be obsolete. At BAMBRICK, we’re always learning and refining our skills so we can offer the best digital marketing solutions.
What customers say about our SEO agency Brisbane
Carla Cook
- ResortBrokers Australia
“The team at Bambrick are a pleasure to work with because they are a local company that give us the opportunity to work alongside them on our campaigns and help us to execute all of our concepts and plans effectively. We really enjoy our regular strategy meetings and always feel welcome to put any of our ideas on the table.”
Giuliana Bonel
- Brisbane Powerhouse
“Bambrick effectively manage SEO and display advertising for the Brisbane Powerhouse brand, increasing traffic to our website and providing valuable insights into audience behaviour. They also work on a number of major campaigns designed to drive ticket sales for key projects such as Brisbane Comedy Festival across Facebook advertising, SEO and display. Their solid understanding of our diverse product, plus our current and growth audiences, ensures a strategic approach to their campaigns and has resulted in an increased reach that is easily trackable.”
Michael Sherlock
- Sentinel Property Group
“Having worked with countless marketing and PR firms in my former position as the CEO of Brumby’s Bakeries, I find Bambrick refreshingly responsive and insightful. I’ve worked with Bambrick for years now and was really excited by the opportunity to involve them in my latest project at Sentinel Property Group.”
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Search Engine Optimisation Brisbane FAQs
Strategy Meeting: First up, we want to know everything about your business and what you are hoping to achieve with our SEO Brisbane services. This meeting could be either in person or over the phone. This is where you and your account manager will discuss your campaign, business goals, and everything we need to get started.
Keyword Recommendations: We will send you our recommended keywords to target in your campaign. These keywords will be very carefully researched and recommended by our search engine optimisation experts. Once you are happy with your keywords, we get to work on the keyword mapping. This is where we determine the best pages to target specific keywords on your website.
Local SEO Report: You’ll receive a local SEO report if you have a physical business address that you’re happy to advertise to the public. This is where we create or optimise existing local business listings across the web with your business information including a Google Business Profile.
On-Page Report: This report outlines all the content recommendations for your campaign. These will need to be implemented on your website in order to start showing up more prominently in search results. If there are any changes you want to make, we will work together to get everything 100% right before implementation.
Implementation: Once you’ve approved the on-page report, it’s time to get the optimised content live. We can either implement it for you or work with your current web development team to get the changes made. Once completed, we do a quality check to ensure everything has been implemented correctly on your live website.
Off-Page Authority Building: We will create content for distribution and link building to continuously increase your website’s rankings in Google search results. We will also review the technical performance of your website to ensure that it offers the best experience for both users and search engines.
Most businesses will see measurable SEO results after 3-6 months. In 12 months, you should be making more from SEO than you spend. However, patience is all-important with SEO campaigns. Even though it may feel like everything online is immediate, SEO is a long-term strategy and nobody sees results overnight.
The time it takes to see improvements in your SEO rankings depends on:
COMPETITORS: If you’re in a crowded market, it may take longer to see SEO results. If you run a niche business, expect to see the magic happen quicker.
STRATEGY: Strategic choices determine the outcome of any SEO campaign. We will tailor the SEO strategy to your business and roll it out at optimum intervals for maximum success.
These are just some of the variables that determine how quickly you’ll see your rankings improve after starting SEO. Search algorithms will always be something of a mystery to everyone, and they’re subject to change. As your campaign matures and we continue to adjust your SEO strategy to meet any challenges that arise, you’ll see a noticeable improvement in your search engine rankings.
Our Brisbane SEO experts have worked on hundreds of SEO campaigns so we understand every step of the process. With that wealth of expertise and knowledge on your side, we know we can make SEO work for your business in a timely manner.
MONTH 1 – BUILDING CREDIBILITY
- Owning/verifying your Google Business Profile
- Adding your business to online directories to help with your online credibility
MONTH 2 to 3 – BUILDING CONTENT
- Researching target keywords
- Reviewing and optimising existing website content
- Creating new website content
MONTHS 3 to 4 – IMPLEMENTING CONTENT
- Implementing all of the necessary content
- Reviewing all of the implementation for accuracy
MONTH 4 – TECHNICAL AUDIT
- Auditing your website’s structure and code
- Compiling a report of all necessary changes
MONTHS 5 & ONWARDS – BUILDING AUTHORITY
- Continuing to grow your website’s authority by creating content for distribution and link building
- Reviewing your SEO content and making changes if necessary
The cost of any digital marketing strategy depends on the complexity of the campaign and the level of ongoing work required. That’s why we can’t give you an accurate price for your SEO package until we’ve discussed your goals in a strategy session. If you’re trying to claim the top ranking for a highly competitive keyword then you’ll need a significant SEO budget. Conversely, if you only care about ranking in your local area then it’s possible to build a much more affordable campaign.
Factors that can influence the cost of your SEO campaign include:
INDUSTRY: Every industry has its own unique challenges when it comes to SEO and some will require a more comprehensive strategy.
TARGET KEYWORDS: Ranking for a lot of high volume keywords means a higher level of content creation and link building.
LOCATION: Optimising your website for multiple locations across Australia is going to be more expensive than targeting one suburb.
WEBSITE HEALTH: Repairing the damage of cheap ‘black hat’ SEO techniques or poor technical performance may incur additional costs.
AUTHORITY: A brand new website will take longer to see SEO results compared to an established business with lots of content and backlinks.
Digital marketing through SEO might seem like a luxury when you’re trying to get the most out of every marketing dollar, but it is the only way to get noticed online, so you shouldn’t let price be the deciding factor. SEO is an investment that will continue to benefit your business for years to come, but it needs to be done right. Be cautious of any Brisbane SEO agencies or consultants offering discount rates because the cost of your SEO package will typically reflect the quality of work.
SEO is a long-term strategy that requires lots of time and attention. Having a team of SEO specialists dedicated to improving your digital presence is the best way to see results – and that’s going to be worth every cent. At BAMBRICK, we have a range of SEO packages designed to suit the needs of every business. Get in touch today and discover how your business can achieve cost-effective results with our SEO services.
Ranking fluctuations are a normal part of any SEO campaign. Even the best websites will see some changes from month to month, particularly in competitive industries. It doesn’t mean there’s anything wrong with your SEO, but more so that other sites are also trying to rank #1. If you get to the top spot and stay there without any movement then you’re probably the only site targeting that keyword.
It’s important to remember that search results are never static. Google’s complex algorithm includes over 200 different ranking factors and it crawls about 9 million pages every day. The tech giant is always updating and refining which pages it thinks have the best answers to search queries, so rankings will naturally vary.
If you have high-quality, relevant, and valuable content on your website, and focus on optimising the technical performance and off-page authority building, then Google is more likely to see your page as the best answer. That’s why it’s best to look at your overall progress rather than getting too caught up in daily or monthly changes. There might be some dips along the way, but an effective SEO campaign will always show positive rankings growth.
When you work with our Brisbane SEO specialists at BAMBRICK, we offer proactive monitoring of your search rankings to both keep you informed and stay ahead of any algorithm changes. If we see a significant or ongoing drop, or if there’s a particular keyword that you’re worried about, then we’ll be ready to provide next steps.
Not every SEO campaign is created equal. Some SEO companies in Brisbane will cut corners as they promise to get you on the first page of Google. These SEO techniques are known as ‘black hat’ tactics. SEO agencies that practise unethical black hat SEO will waste your marketing budget by attempting to manipulate the major search engines into ranking your website in the top spot. And, trust us, it doesn’t work.
A black hat SEO strategy is designed purely for the benefit of search engines through:
- Keyword stuffing (repeating keywords over and over again)
- Link farming
- Hidden texts and links
- Blog content spamming
- Tiny text, hidden text and hidden links
- Cloaking
- Doorway pages or gateway pages
- Bait-and-switch or page swapping
- Duplicate content or mirror sites
You may see a boost in organic traffic using black hat SEO, but it breaks all the search engine rules. Google is well aware of these SEO strategies and will exclude your website from search results when it finds you’ve been trying to manipulate the algorithm. And that means your business could be even worse off than before you hired an SEO agency.
BAMBRICK uses only approved ‘white hat’ practices for our professional SEO services. They are designed for human users with a focus on quality and not merely to appeal to search engines and boost rankings. White hat SEO is a long-term investment with long-lasting results for your business. Not only will these techniques improve your keyword rankings in search results, but they also make your website a much more enjoyable experience for potential customers.
Techniques that are typically used in white hat SEO include:
- Auditing
- Writing content and meta tags
- Using keywords
- Doing research
- Link cleanup
- Link building
- Writing content specifically for human readers
Contact the best SEO Brisbane team at BAMBRICK to book your free strategy session. You’ll learn exactly how our meticulous approach to SEO will benefit your business.
Artificial intelligence has completely transformed the way we communicate in recent years. Innovative tools like Bard and Chat-GPT are now part of our everyday lives with their amazing capability to write text as if you were talking to a real person. Even Google is adapting to this technology with a new feature called “Search Generative Experience” that provides detailed, AI-generated responses to search queries.
We’d be lying if we said that AI content doesn’t also have a place in SEO. It’s a valuable tool to help speed up the research and writing process, but there’s no substitute for the human touch. As groundbreaking as it may seem, AI can’t provide real-time information or updates. That means the content it produces is not always accurate and sometimes it’s just plain wrong. If you’re relying on AI to write every word on your website then you could quickly find yourself in trouble.
Google’s official stance is that it focuses on the quality of content, rather than how the content is produced, so there’s no penalty as such for using AI writing with SEO. However, its ranking system still rewards original, high-quality content above all else. AI tools don’t create anything new, but rather reproduce information that already exists on the internet – and there’s plenty of misinformation out there. If you want to create truly helpful SEO content that is going to set your business apart and boost your search rankings then it needs to be written by an actual person.
At BAMBRICK, we have a team of experienced copywriters who have produced high-ranking content for almost every industry you can think of. We’ll take the time to understand your business and the needs of your customers as we develop your SEO strategy. This allows us to go beyond the basic information that AI tools can provide and create unique content that appeals to both human users and Google.
The short answer is: absolutely! Search Engine Optimisation strategies are more important than ever to ensure your business doesn’t get lost in the digital space.
Take a second to think about your last big purchase. How did you find what you were looking for? People trust Google to tell them what they want to know about a product or service. The internet is now an essential service and the rise of smartphones has only made it easier to do a quick search. All that Google traffic has to go somewhere. Without a dedicated SEO strategy, your business is going to be left behind as your competitors jump at the chance to outrank you.
It’s true that SEO strategies are always evolving and we’ve seen some dramatic changes in recent years. Google’s algorithm updates, new layouts for the search engine results page (SERP) and the rise of AI have led some digital marketers to declare that SEO isn’t worth the time and effort. All these changes really mean is that the old SEO strategies won’t work anymore. The top SEO Brisbane specialists will keep achieving positive results using the latest SEO techniques.
Pay-per-click (PPC) strategies like Google Ads and social media marketing have also been touted as the successor to SEO, but it doesn’t have to be an either/or situation. PPC won’t replace the organic traffic from SEO. It’s just another opportunity for potential customers to discover your business as part of a complete digital marketing campaign. An effective SEO strategy will keep driving sustainable traffic to your website, resulting in more sales and the best return on investment.
Speak to the SEO consultants Brisbane can trust at BAMBRICK today. We’ll design a complete SEO package to boost your rankings and help your business grow.