SEO Brisbane

Strategy Meeting: First up, we want to know everything about your business and what you are hoping to achieve with our SEO Brisbane services. This meeting could be either in person or over the phone. This is where you and your account manager will discuss your campaign, business goals, and everything we need to get started.

Keyword Recommendations: We will send you our recommended keywords to target in your campaign. These keywords will be very carefully researched and recommended by our search engine optimisation experts. Once you are happy with your keywords, we get to work on the keyword mapping. This is where we determine the best pages to target specific keywords on your website.

Local SEO Report: You’ll receive a local SEO report if you have a physical business address that you’re happy to advertise to the public. This is where we create or optimise existing local business listings across the web with your business information including a Google Business Profile.

On-Page Report: This report outlines all the content recommendations for your campaign. These will need to be implemented on your website in order to start showing up more prominently in Google’s search results. If there are any changes you want to make, we will work together to get everything 100% right before implementation.

Implementation: Once you’ve approved the on-page report, it’s time to get the optimised content live. We can either implement it for you or work with your current web development team to get the changes made. Once completed, we do a quality check to ensure everything has been implemented correctly on your live website.

Off-Page Authority Building: We will create content for distribution and link building to continuously increase your website’s rankings in Google search results. We will also review the technical performance of your website to ensure that it offers the best experience for both users and search engines.

Most businesses will see measurable SEO results after 3-6 months. In 12 months, you should be making more from SEO than you spend. However, patience is all-important with SEO campaigns. Even though it may feel like everything online is immediate, SEO is a long-term strategy and nobody sees results overnight.

The time it takes to see improvements in your SEO rankings depends on:

COMPETITORS: If you’re in a crowded market, it may take longer to see SEO results. If you run a niche business, expect to see the magic happen quicker.

STRATEGY: Strategic choices determine the outcome of any SEO campaign. We will tailor the SEO strategy to your business and roll it out at optimum intervals for maximum success.

These are just some of the variables that determine how quickly you’ll see your rankings improve after starting SEO. Search algorithms will always be something of a mystery to everyone, and they’re subject to change. As your campaign matures and we continue to adjust your SEO Brisbane strategy to meet any challenges that arise, you’ll see a noticeable improvement in your website’s search engine rankings.

Whether you manage the marketing for a large corporation or you’re looking for small business SEO, Brisbane businesses can rely on BAMBRICK to boost their online visibility. Our team has worked on hundreds of SEO campaigns so we understand every step of the process. With that wealth of SEO expertise and knowledge on your side, we know we can make SEO work for your business in a timely manner.

MONTH 1 – BUILDING CREDIBILITY

• Owning/verifying your Google Business Profile
• Adding your business to online directories to help with your online credibility

MONTH 2 to 3 – BUILDING CONTENT

• Researching target keywords
• Reviewing and optimising existing website content
• Creating new website content

MONTHS 3 to 4 – IMPLEMENTING CONTENT

• Implementing all of the necessary content
• Reviewing all of the implementation for accuracy

MONTH 4 – TECHNICAL AUDIT

• Auditing your website’s structure and code
• Compiling a report of all necessary changes

MONTHS 5 & ONWARDS – BUILDING AUTHORITY

• Continuing to grow your website’s authority by creating content for distribution and link building
• Reviewing your SEO content and making changes if necessary

The cost of our digital marketing services depends on the complexity of the campaign and the level of ongoing work required. That’s why we can’t give you an accurate price for your SEO package until we’ve discussed your goals in a strategy session. If you’re trying to claim the top ranking for a highly competitive keyword then you’ll need a significant SEO budget. Conversely, if you only care about ranking in your local area then it’s possible to build a much more affordable campaign.

Factors that can influence the cost of your SEO campaign include:

INDUSTRY: Every industry has its own unique challenges when it comes to SEO and some will require a more comprehensive strategy.

TARGET KEYWORDS: Ranking for a lot of high volume keywords means a higher level of content creation and link building.

LOCATION: Optimising your website for multiple locations across Australia is going to be more expensive than targeting one suburb.

WEBSITE HEALTH: Repairing the damage of cheap ‘black hat’ SEO techniques or poor technical performance may incur additional costs.

AUTHORITY: A brand new website will take longer to see SEO results compared to an established business with lots of content and backlinks.

Digital marketing through SEO might seem like a luxury when you’re trying to get the most out of every marketing dollar, but it is the only way to get noticed online, so you shouldn’t let price be the deciding factor. SEO is an investment that will continue to benefit your business for years to come, but it needs to be done right. Be cautious of any Brisbane SEO agencies or consultants offering discount rates because the cost of your SEO package will typically reflect the quality of work.

SEO is a long-term strategy that requires lots of time and attention. Having a team of SEO specialists dedicated to improving your digital presence is the best way to see results – and that’s going to be worth every cent. At BAMBRICK, we have a range of SEO packages designed to suit the needs of every business. Get in touch today and discover how your business can achieve cost-effective results with our Brisbane SEO services.

Ranking fluctuations are a normal part of any SEO campaign. Even the best websites will see some changes from month to month, particularly in competitive industries. It doesn’t mean there’s anything wrong with your SEO, but more so that other sites are also trying to rank #1. If you get to the top spot and stay there without any movement then you’re probably the only site targeting that keyword.

It’s important to remember that search results are never static. Google’s complex algorithm includes over 200 different ranking factors and it crawls about 9 million pages every day. The tech giant is always updating and refining which pages it thinks have the best answers to search queries, so rankings will naturally vary.

If you have high-quality, relevant, and valuable content on your website, and focus on optimising the technical performance and off-page authority building, then Google is more likely to see your page as the best answer. That’s why it’s best to look at your overall progress rather than getting too caught up in daily or monthly changes. There might be some dips along the way, but an effective SEO campaign will always show positive rankings growth.

When you work with BAMBRICK for Brisbane SEO marketing, we offer proactive monitoring of your search rankings to both keep you informed and stay ahead of any algorithm changes. If we see a significant or ongoing drop, or if there’s a particular keyword that you’re worried about, then we’ll be ready to provide next steps.

Not every SEO campaign is created equal. Some SEO companies in Brisbane will cut corners as they promise to get you on the first page of Google. These SEO techniques are known as ‘black hat’ tactics. SEO agencies that practise unethical black hat SEO will waste your marketing budget by attempting to manipulate the major search engines into ranking your website in the top spot. And, trust us, it doesn’t work.

A black hat SEO strategy is designed purely for the benefit of search engines through:

• Keyword stuffing (repeating keywords over and over again)
• Link farming
• Hidden texts and links
• Blog content spamming
• Tiny text, hidden text and hidden links
• Cloaking
• Doorway pages or gateway pages
• Bait-and-switch or page swapping
• Duplicate content or mirror sites

You may see a boost in organic traffic using black hat SEO, but it breaks all the search engine rules. Google is well aware of these search engine optimization strategies and will exclude your website from search results when it finds you’ve been trying to manipulate the algorithm. And that means your business could be even worse off than before you hired an SEO agency in Brisbane.

BAMBRICK uses only approved ‘white hat’ practices for our professional SEO services. They are designed for human users with a focus on quality and not merely to appeal to search engines and boost rankings. White hat SEO is a long-term investment with long-lasting results for your business. Not only will these techniques improve your keyword rankings in search results, but they also make your website a much more enjoyable experience for potential customers.

Techniques that are typically used in white hat SEO include:

• Auditing
• Writing content and meta tags
• Using keywords
• Doing research
• Link cleanup
• Link building
• Writing content specifically for human readers

Contact the best SEO Brisbane team at BAMBRICK to book your free strategy session. You’ll learn exactly how our meticulous approach to SEO will benefit your business.

Artificial intelligence has completely transformed the way we communicate in recent years. Innovative tools like Bard and Chat-GPT are now part of our everyday lives with their amazing capability to write text as if you were talking to a real person. Even Google is adapting to this technology with a new feature called “Search Generative Experience” that provides detailed, AI-generated responses to search queries.

We’d be lying if we said that AI content doesn’t also have a place in SEO. It’s a valuable tool to help speed up the research and writing process, but there’s no substitute for the human touch. As groundbreaking as it may seem, AI can’t provide real-time information or updates. That means the content it produces is not always accurate and sometimes it’s just plain wrong. If you’re relying on AI to write every word on your website then you could quickly find yourself in trouble.

Google’s official stance is that it focuses on the quality of content, rather than how the content is produced, so there’s no penalty as such for using AI writing with SEO. However, its search engine ranking system still rewards original, high-quality content above all else. AI tools don’t create anything new, but rather reproduce information that already exists on the internet – and there’s plenty of misinformation out there. If you want to create truly helpful SEO content that is going to set your business apart and boost your organic rankings then it needs to be written by an actual person.

At BAMBRICK, our Brisbane SEO team includes experienced copywriters who have produced high-ranking content for almost every industry you can think of. We’ll take the time to understand your business and the needs of your customers as we develop your Brisbane SEO strategy. This allows us to go beyond the basic information that AI tools can provide and create unique content that appeals to both human users and Google.

The short answer is: absolutely! Search Engine Optimisation strategies are more important than ever to ensure your business doesn’t get lost in the digital space.

Take a second to think about your last big purchase. How did you find what you were looking for? People trust Google to tell them what they want to know about a product or service. The internet is now an essential service and the rise of smartphones has only made it easier to do a quick search. All that Google traffic has to go somewhere. Without a dedicated SEO strategy, your business is going to be left behind as your competitors jump at the chance to outrank you.

It’s true that SEO strategies are always evolving and we’ve seen some dramatic changes in recent years. Google’s algorithm updates, new layouts for the search engine results page (SERP) and the rise of AI have led some digital marketers to declare that SEO isn’t worth the time and effort. All these changes really mean is that the old SEO strategies won’t work anymore. The top SEO Brisbane specialists will keep achieving positive results using the latest off-page and on-page SEO techniques.

Pay-per-click (PPC) strategies like Google Ads and social media marketing have also been touted as the successor to SEO, but it doesn’t have to be an either/or situation. PPC won’t replace the organic traffic from SEO. It’s just another opportunity for potential customers to discover your business as part of a complete digital marketing campaign. A winning SEO strategy will keep driving sustainable traffic to your website, resulting in more sales and the best return on investment.

Speak to the SEO consultants Brisbane can trust at BAMBRICK today. We’ll design a complete SEO package to boost your rankings and help your business grow.