As a business owner, you know that digital marketing campaigns are important. But what are the different strategies you can use to reach your target audience? In this blog post, we will discuss three popular digital marketing strategies: search engine optimization (SEO), pay per click (PPC), and web design. We will also explain why each of these online marketing strategies is important for your business and provide tips on how you can implement them.

All three of these digital marketing strategies are important for different reasons and can be used to reach different audiences. However, one of the best things about digital marketing is that you can use multiple online marketing tactics at the same time. By doing so you’ll reach a wider audience and achieve better results. For example, you could use SEO search engine marketing to improve your visibility in search engines or SERPs, PPC to target specific keywords in Google Ads, and web design to improve how cohesive and user-friendly your digital marketing efforts are across all campaigns. This will maximise your business success. 

But let’s break down these digital marketing tactics a little more:

Strategy 1: SEO

There are multiple types of SEO techniques that you can use for a digital marketing campaign. 

On-page SEO

An on-page SEO content marketing strategy is important for your business because it helps improve your visibility in search engine results pages (SERPs). Unlike traditional marketing tactics, which include offline marketing ads in newspapers, magazines, billboards, and in the mail, everything is now about getting seen in the digital marketing space. With on-page SEO, the content on your website is directly optimised for the SERPs to lead more traffic and potential customers to each web page. 

When optimising your website for on-page SEO, there are a few things you need to keep in mind:

First, you need to make sure that your website is optimised for the right keywords. You can do this by conducting keyword research and then using those keywords throughout your website, including in your titles (most importantly in the H1), metatags, and content.

Second, you need to ensure that your website is easy to navigate and contains high-quality content. This means having a well-designed website with clear navigation and helpful, informative content. The structure of your content will directly affect your rank. 

Finally, you need to make sure that your website is mobile-friendly. With more and more people using mobile devices to access the internet, it’s important that your website can be easily viewed on a mobile phone or tablet. Don’t lose potential customers just because you haven’t optimised your content. 

If you want to learn more about on-page SEO, we have a blog post that covers everything you need to know about this digital marketing tactic.

Off-page SEO

Off-page SEO refers to all the activities you can do outside (off-page) of your website to improve your visibility in the SERPs. Some of the most popular off-page SEO activities include link building and social media marketing. 

Link building helps improve your website’s authority, while social media marketing allows you to reach a wider audience and build relationships with potential and current customers. Off-page is all about leading to the on-page and building trust and reputation. 

To learn more about off-page SEO, check out our blog post!

Local SEO

Local SEO is important for businesses that want to be found by people in their local area. If you have a restaurant or provide services in a specific location, local SEO can help you attract more local customers to your business. 

To optimise your website for local SEO, you need to make sure that your NAP (name, address, and phone number) is accurate and up-to-date across all of your online presence. You should also create citations (mentions of your business on other websites) and try to gain Google reviews (testimonials from your customers). These will help improve your visibility in the SERPs when people search for businesses similar to yours in the local area.

Read our local SEO blog posts about our local SEO visibility blog to learn more.

Strategy 2: PPC

PPC is also important because it allows you to target specific keywords and get your adverts in front of potential customers who are searching for those keywords.

When running a PPC campaign, you need to make sure that your adverts are relevant to the keywords you are targeting and that they contain a call to action. You should make sure that your adverts aren’t shown for irrelevant searches because this could negatively affect your click-through-rate. 

A popular PPC strategy is to create Google Ads. 

Google Ads

When creating a Google Ads campaign, you need to set your goals, choose your target audience, and select the right keywords.

First, you need to decide what you want your campaign to achieve. Are you looking to generate more leads? Increase brand awareness? Make more sales and conversions? Once you’ve decided on your goal, you can start planning your campaign.

Next, you need to choose who you want to target with your ads. Depending on the platform where you build your ads, you can target people based on their location, age, gender, interests, and much more. The more specific you can be with your targeting, the better results you’re likely to get.

Finally, you need to select the right keywords for your campaign. Keyword research is essential for this step, as you need to find keywords that are relevant to your business and have a good chance of generating clicks.

We have a blog post comparing SEO and Google Ads! Click here to find out more. 

Strategy 3: Web Design

The look of your website is the first impression potential customers will have of your business, so it’s important that it makes a good impression.

Your website needs to be well-designed, cohesive when compared to your other marketing designs (e.g. a landing page), and user-friendly. It should also be mobile-responsive, as more and more people are using mobile devices to access the internet.

To make sure your website is designed well, you could hire a professional web designer who will be able to create a beautiful and effective website for your business.

Important aspects of web design:

  • The overall look and feel of the site
  • Ease of navigation
  • The quality of the content
  • The speed of the site
  • Responsiveness (mobile-friendliness)

If you want to learn more about web design, click here. 

Digital marketing is important for your business because it allows you to reach a wider audience with your marketing message and services. With the right digital marketing strategy, you can connect with potential customers who are searching for businesses like yours online. Additionally, digital marketing can help you to build brand awareness and establish yourself as an authority in your industry. By using different digital marketing strategies, you can reach more people and achieve better results for your business. It’s time to incorporate digital marketing campaigns to your business plan. 

Thanks for reading!