To know whether you should implement an SEO or Google Ads campaign (or both!) to your business, you need to start by understanding what SEO and Google Ads are and how they work. 

In simple terms, SEO is important because it can help you attract organic traffic – that is, traffic that comes to your site without you having to pay for it. This is opposed to paid traffic, which comes from sources like Google AdWords or social media ads. Paid traffic can be great for getting immediate results, but organic traffic is the long-term play. So really, SEO and Google search ads both help you get business but how quick the result is and the long-term gain is different for each.

For a more in-depth breakdown, keep reading!

What is SEO?

SEO, or search engine optimization, is the process of improving your website so that it ranks higher in search engine results pages (SERPs). This can be done through optimizing your website content, structure, and on-page elements like titles, metatags, relevant keywords, and anchor text.

Deciding to hire someone to optimise your SEO is a big decision that can potentially improve your site and save time, but, choose the wrong SEO company and you could also risk damage to your site and reputation. Make sure you do your research!

If you find a great SEO digital marketing agency (like Bambrick!) you will be provided with on page and off page SEO services such as:

  • A review of your site content, structure, keyword usage etc.
  • Research into your industry and related topics
  • Competitive analysis of current search engine results page or organic search listings
  • An identification of key words and phrases related to your business and the competitor field 
  • Technical advice on website development: for example, hosting, redirects, error pages
  • Advised content optimisation 
  • Backlinking
  • Site speed analysis
  • And so on

SEO is not an appropriate strategy for every website. Other Internet marketing strategies, like paid advertising through pay per click (PPC ads) campaigns, can be more effective depending on the site operator’s goals.

What are Google Ad campaigns?

Google Ads are a form of online advertising that allows businesses to display ads on Google Search and its partner websites. Ads are displayed when users search for certain keywords related to your business, and you can pay to have your ads appear in the “sponsored” section of the search results page. Google Ads can be an effective way to generate leads and sales for your business, but they can also be expensive if you don’t know what you’re doing. This is why it’s always best to get an expert involved!

Why should you use SEO?

There are a number of reasons why SEO is important for your business. First, SEO can help you gain more organic search results for your site. This is traffic that comes to your site without you having to pay for it, and it can be a great way to generate leads and sales for your business. Second, SEO can help you improve your website’s click-through rate (CTR). This is the percentage of people who see your website in the search results and then click on it. A higher CTR means that more people are finding what they’re looking for on your site, and this can lead to more sales and leads.

Finally, SEO can help you build trust and credibility with potential customers. When people see that you’re ranking high for certain keywords, they’ll be more likely to trust your brand and buy from you. (Which is the ultimate goal!)

SEO is an important part of any online marketing strategy, and it should be a priority for your business. If you’re not sure where to start, contact a reputable SEO agency or consultant and get started today. You’ll be glad you did!

Why should you use Google Ads?

Google Ads is an effective way to reach potential customers who are searching for the products or services you offer. With Google Ads, you can create targeted campaigns that appear in search results when people enter keywords related to your business. You can also set a budget for your campaign so that you don’t overspend.

Additionally, Google Ads provides detailed reports that show you how your campaign is performing and where you can improve. Overall, using Google Ads is a great way to reach more people and grow your business.

SEO vs. Google Ads

Now that you know a little bit about both SEO and Google Ads, let’s recap and compare the two. SEO is a long-term strategy focusing on improving your position in the organic Google search results (or other search engines) that can take months or even years to see results, while Google Ads are designed to give you immediate results. SEO is also a more complex and time-consuming process than Google Ads, which means it can be more expensive to hire an SEO agency or consultant. However, SEO can ultimately save you money by generating organic traffic from the search engines that you don’t have to pay for.

So, which one should you choose?

If you want immediate results and are willing to pay for them, Google Ads may be the right choice for you. But if you’re looking for a long-term solution that will save you money in the long run, an SEO strategy is the way to go. But, if you want the very best for your business…why not choose both??

Thanks for reading!